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CLICKNL DRIVE 2018 | 25 OCT | Smart Energy Cities

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Smart Energy Cities

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CLICKNL DRIVE 2018 | 25 OCT | Smart Energy Cities

  1. 1. SMART ENERGY CITIES: A INTEGRAL AND HUMAN CENTERED APPROACH Moderator: Nathalie Waser | Connecting Ideas Kai Köllen | Ideate
  2. 2. SMART ENERGY SMART ENERGY CITIES SMART ENERGY CITIZENS INVOLVING & EMPOWERING PEOPLE TO CREATE A SUSTAINABLE FUTURE
  3. 3. Energy transition build environment Multiple stakeholders involved Holistic/ systemic approach Multi disciplinairy team District level roadmap & approach SMART ENERGY CITIES PROGRAMM
  4. 4. Capelle a/d IJssel Maastricht Rotterdam Hilversum Amsterdam Utrecht Eindhoven Den Bosch Groningen Hof van Twente CREATIVE PRODUCERS INNOVATION COACHES
  5. 5. 1. Stakeholders & program mgt 2. Technical & social characteristics 3. Selecting promising scenarios 4. Analyzing scenarios & roadmap 5. Investments & implementation SmEC APPROACH
  6. 6. installatiesgebouwschil apparaten effectief bewoners benaderen technisch / economische routekaart Keuze mogelijke warmteopties
  7. 7. ‘Setting the stage’: shared, inspiring ambition Human centered research: issues, opportunities Co-design: scenario’s & interventions Co-design: communication & participation Experiment: prototypes & pilots CREATIVE PRODUCER ROLE OF THE DESIGNER
  8. 8. Knowledge & competences neededNational & regional context Stakeholders Shared problem statement & goals PHASE 1: ‘SETTING THE STAGE’
  9. 9. Collective aspirations Individual goals & interests Exchanging knowledge, resources etc. Commitment to participate & invest Commitment on process STAKEHOLDERS VALUES, AMBITIONS & INVOLMENT
  10. 10. Shared view Getting to know each other Shared experience Interact with residents & initiators Issues & opportunities in the neighbourhood CONTEXT & STAKEHOLDERS SAFARI
  11. 11. Energy gridEnergy/ gas consumption, CO2 Energy labels & energy reduction potential Renewable energy sources PHASE 2: TECHNICAL RESEARCH & INSIGHTS
  12. 12. Social fabric & initiatives Demographic characteristics Innovators & ambassadors Conversations, Energiecafe PHASE 2: SOCIAL RESEARCH & INSIGHTS
  13. 13. When you don’t have all the answers Who wants to start? Can be an ambassador? Questions, concerns & objections Insights into motivation & obstacles Enthusing & empowering START INVOLVING RESIDENTS & ENTREPENEURS
  14. 14. INSIGHTS INTO DRIVERS & OBSTACLES “We think that we insulate our house because that makes a big difference in heating costs. In reality, standards, values and feelings are much more important to make that decision.“ Linda Steg – professor Omgevingspsychologie RUG
  15. 15. ENERGY TYPES
  16. 16. Positive story and clear perspective Independent & good quality advice Helping to take first step, reducing ‘the fuzz’ Block leaders Empathize - other priorities & values Research WHAT WORKS?
  17. 17. Communication & participation strategyInnovators– first projects (collective) energy solutions PHASE 3: SELECTING PROMISING SCENARIO’s Commitment stakeholders
  18. 18. SCENARIO’S 1. Frontrunners: willing & able (individuals, VvE’s, coorperations) 2. Natural moments: moving house, renovation, end-of-life heating system 3. Collective approach & support
  19. 19. COMMUNICATION & PARTICIPATION STRATEGY Awareness – goodbye old reality Start communication & be open Explain use + consequences natural gas & alternatives Sketch positive outlook (clean air, jobs, innovative) Get people involved, create ownership New perspective – hello new reality New perspective on natural gas & alternatives is formed Deal with resistance & mis information (mythes) Solide information from trusted parties is important Negative feelings, cynisme & confusion = part of process New beginning – new normal Provide comfort, affirm choices and positive outlook
  20. 20. SMALL SCALE PILOTS & INTER- VENTIONS Cooking workshop Sustainable home experience Energy game/ battle Model house Energycafe/ pop-up store
  21. 21. Short-term: concrete + long term: global Macro-, meso- & microlevel Different targetgroup, different approach Local entrepreneurs & education Adaptive, adapt every 1-2 years ROADMAP
  22. 22. DESIGNING COMMUNICATION, PARTICIPATION & SUPPORT
  23. 23. WHAT DRIVES YOU TO TAKE ENERGY MEASURES IN YOUR HOME? THINK ABOUT: INSULATING THE ATTIC, INSTALLING SOLARPANELS, SWITCHING TO AN OTHER HEATING SYSTEM OR ELECTRIC COOKING, BUYING NEW, ENERGY EFFICIENT APPLIANCES. MARK YOUR MOST IMPORTANT DRIVER SAVING; PAYING LESS FOR ENERGY THE ENVIRONMENT, THE FUTURE OF MY (GRAND)CHILDEREN COMFORTABLE HOUSE; e.g. LESS DRAUGHT I DON’T INTEND TO DO ANYTHING GRONINGEN SITUATION INCREASE PROPERTY VALUE OTHER; ………
  24. 24. WHAT WILL HELP YOU TO MAKE A MOVE? WHAT DO YOU NEED TO IMPLEMENT ENERGY MEASURES MARK WHAT WILL HELP YOU THE MOST SUBSIDIES & FINANCIAL ARRANGEMENTS INDEPENDENT & GOOD QUALITY ADVICE MORE KNOWLEDGE ABOUT THE DIFFERENT OPTIONS COLLECTIVE, TOGETHER WITH ME NEIGHBOURS CONTRACTOR I CAN TRUST OTHER; ……… SOMEONE WHO ARRANGES IT FOR ME
  25. 25. WANT TO KNOW MORE? MODEL TOOLS PROJECTEN www.smartenergycities.nl NATHALIE WASER nathalie@connecting-ideas.nl KAI KӧLLEN kai@ideate.nl

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