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Team NEO Advancing Northeast Ohio's Economy Through Business Attraction


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Team NEO Advancing Northeast Ohio's Economy Through Business Attraction

  1. 1. Advancing Northeast Ohio’s Economy: Regional Business Attraction October 29, 2009
  2. 2. How Well Do You Know the Plus? <ul><li>15% </li></ul><ul><li>20% </li></ul><ul><li>25% </li></ul>How many people live in one county and work in another?
  3. 4. How Well Do You Know the Plus? <ul><li>Increased? </li></ul><ul><li>Remained Stable? </li></ul><ul><li>Declined? </li></ul>In the Last 15 Years, has Northeast Ohio’s Economy:
  4. 5. Economy: Long-Term Growth; Short-Term Mirroring Nation
  5. 6. Unemployment Gap to US Closing
  6. 7. Diversifying Economy
  7. 8. High Growth Industries Outpacing US
  8. 9. <ul><li>Mohr Partners </li></ul><ul><li>Regional Economic Development </li></ul><ul><li>Business Attraction </li></ul>
  9. 10. NEO Regional Economic Development System Funding and Leadership: Greater Cleveland Partnership,FFEF *(Other Metro Chambers in part) One Regional Brand: (Created by GCP, Positively Cleve CVB, Team NEO) Retain/Grow Largest Industry (Manufacturing): Grow Existing Businesses: Chambers of Commerce, Local Govt. Attract New Businesses : Attract Venture Capital for Emerging BioMed Industry: Launch Entrepreneurship: Incubate future technologies: Goal: Accelerate NEO Economic Growth
  10. 11. Team NEO: Regional Business Attraction Agent Team NEO’s Strategic Focus Team NEO advances Northeast Ohio's economy by attracting businesses worldwide to the 16-county Cleveland Plus region.   Team NEO’s Mission Generate Leads Execute Leads Promote Regional Teamwork
  11. 12. Lead Generation Targets <ul><li>Current </li></ul><ul><li>Key national Site Selection Consultants (200) </li></ul><ul><ul><li>Larger projects, set the region’s reputation </li></ul></ul><ul><li>High opportunity industries </li></ul><ul><ul><li>Bio-medical (devices), Advanced Energy </li></ul></ul><ul><li>Minority Owned Businesses </li></ul><ul><ul><li>Teaming with NOMSDC, HBA </li></ul></ul><ul><li>Emerging </li></ul><ul><li>Proactive International Attraction (FDI) </li></ul>
  12. 13. Wind History in Ohio First wind electricity generator: Charles Brush, Cleveland, 1888 Experimental turbine: NASA, Sandusky, late 1970’s
  13. 14. Ohio: #2 in Wind Mfg. Potential Source: Renewable Energy Policy Project, September 2004 5,198 926 2,466 30,241 27,719 66,550 Michigan Components of Wind Turbines State Employees At Potential Companies Rotor Nacelle & Controls Gearbox & Drive Train Generator & Power Electronics Tower California 102,255 25,226 52,490 1,380 14,889 8,270 Ohio 80,511 30,578 33,367 6,360 3,372 6,834 Texas 60,229 15,191 28,339 1,678 3,006 12,015 Illinois 57,304 20,001 24,193 5,520 3,143 4,447 Indiana 53,063 18,962 20,359 4,783 2,633 6,326 Pennsylvania 50,304 16,647 20,844 2,565 1,997 8,251 Wisconsin 48,164 17,795 21,317 3,796 567 4,689 New York 47,376 10,855 24,188 4,020 5,966 2,347 South Carolina 20,532 4,398 4,510 6,780 1,765 3,079
  14. 15. 43 Active Leads Generate Impressions NEO Region Economic Development System Close Deal Qualify Leads Qualify NEO Negotiate Deal # qualified leads # short list $Payroll Metrics 53 New 2009 Leads Increasing Local Role
  15. 16. The Cleveland Plus Marketing Campaign Telling the NEOhio Story to the World <ul><li>Cleveland Plus = Inclusive, Excellence, Positive </li></ul><ul><li>16 Counties Collaborating </li></ul><ul><li>6000 Square Miles to Promote </li></ul><ul><li>Business + Travel + Talent Recruitment </li></ul><ul><li>One Cohesive Marketing Campaign </li></ul><ul><li>One Positive Attitude </li></ul>
  16. 17. Direct Attraction Increases Leads in Growth Areas: Improves Close Potential Support Regional Effort Cleveland+ Business Tiered Marketing Strategy Increases Qualified Leads, Opportunity Highly Targeted Industry Attraction -Collateral, Web, PR -Site Visits, Events -Research, Creative Core Marketing Needs Site Consultant Targeted Marketing Full Year: -6 Mkt Visits -2 Big FAM, 6 Mini -Core SS Industry Events Key Industry/Market Infusion -Key Industry Collateral -Partner Event Support
  17. 18. <ul><li>Access: quick, low cost to heart of US economy </li></ul><ul><li>Talent: 2mm skilled, loyal workers, 30 colleges </li></ul><ul><li>$170B GRP: transforming, diverse, growing, global </li></ul><ul><li>World Class: adv mfg, biomed, polymers, fin/legal </li></ul><ul><li>Low Business Taxes: now lowest in Midwest </li></ul>Cleveland+: “It All Adds Up for Business”
  18. 19. <ul><li>29 colleges and universities nourish talent pool </li></ul><ul><ul><li>200,000 students </li></ul></ul><ul><ul><li>26,000 BA/BS degrees awarded annually </li></ul></ul>Labor Pool Broad and Deep
  19. 20. Results
  20. 21. Results: Perceptions Changing <ul><li>FROM: </li></ul><ul><li>My perception was of a struggling rust-belt town. </li></ul><ul><li>I didn’t know anything about it, so I couldn’t describe it. </li></ul><ul><li>Very industrial, blue-collar town. Major manufacturing with limited quality employment base. </li></ul><ul><li>Not particularly excited about the region - primarily due to a lack of knowledge and info. </li></ul><ul><li>Perceptions of high cost, union workforce, rust-belt, primarily manufacturing focus, economically challenged due to loss of legacy manufacturing. </li></ul><ul><li>TO: </li></ul><ul><li>Progressive, tech savvy, cultural, regional </li></ul><ul><li>Will probably lead me to come back and entice customers to the area. </li></ul><ul><li>More diverse than previously thought. More confident in selling NE Ohio. </li></ul><ul><li>Cost of living and doing business more favorable than previously perceived. </li></ul><ul><li>Northeast Ohio is in a place to support expansion! </li></ul><ul><li>Cleveland Plus has tremendous potential as a progressive region with variety of great sites and wonderful cultural arts. </li></ul><ul><li>You succeeded in positively impacting my perceptions. </li></ul>
  21. 22. It Takes a “Team”: Pass The Plus <ul><li>Be the Plus: </li></ul><ul><ul><li>Know the Facts; Be Positive </li></ul></ul><ul><li>Pass the Plus: </li></ul><ul><ul><li>Spread good news to customers, employees </li></ul></ul><ul><li>Build the Plus: </li></ul><ul><ul><li>Help Team NEO w/ lead referrals </li></ul></ul><ul><ul><li>Sponsor Team NEO events </li></ul></ul><ul><ul><li>Support the Cleveland+ Campaign </li></ul></ul>