A Crash Course on Creativity Professor Tina Seelig, Stanford UniversityAssignment #2: Are YOU paying Attention? Submitted by: Christine Kohl-Zaugg
Once…only! Get the first time right! Silence can sell Blur the lines V.I.P. If… Organization OBSERVATIONS Exhilarate Trends Nature Attention Raw Senses (all) ob·ser·va·tion/ˌ äbzərˌ vāSHən/ NOUN: 1) The action or process of observing something or someone carefully or in order to gain information. 2) The ability to notice significant details.
TOP 7 INSIGHTS Involve all 5 SENSES (and more if you can;) Blur the lines… this is NOT about a store, this is an EXPERIENCE (and it begins well before the customer even sets foot into the door!) It’s all about ATTENTION. Layout, colors, textures, flow, image, surroundings, DETAILS… Play to customers deep and innate connection to NATURE. It is very powerful! Use current (and upcoming) TECHNOLOGY, show your know the TRENDS On another hand… in our over-connected and over-stimulated world, RAW andsimple speak to authenticity and is less confusing. The customer knows what he/she gets. Last but not least – you ONLY get 1 chance! CUSTOMER for LIFE vs. DAYFLY… a verydifferent outcome, your choice!IN
HIDDEN OPPORTUNITIES There is more to a store than meets the eye… TOTAL IMMERSION IS KEY!Experiment with sounds/silencePlay with setting/layout/formTry out colors/textures/patternsTest & tap into primal emotionsDare to be different…CREATE THE ULTIMATE EXPERIENCE!