Northamptonshire distribution service <ul><li>Where were we? </li></ul><ul><li>Where did we want to go? </li></ul><ul><li>...
Where were we? <ul><li>Good but basic service – cheap? </li></ul><ul><li>Varying delivery schedules </li></ul><ul><li>“ pa...
Where did we want to go? <ul><li>Data: </li></ul><ul><ul><li>County CRM system </li></ul></ul><ul><ul><li>Segmentation </l...
Where are we? <ul><li>Getting there… </li></ul><ul><li>Working with SLB – who are already there! </li></ul>
Tourism database –list by Co. name (unfiltered) also by category/postcode
Tourism Database –multiple categorisation (max 3 by priority)
Tourism database –category filter applied
<ul><li>Segmentation: +  Motorsport, Heritage etc </li></ul>
Segmentation/joint distribution
 
 
 
 
Route planning:  GPS and real-time re-routing <ul><li>Display holder UIN via </li></ul><ul><li>Barcode: </li></ul><ul><li>...
Leaflet Tracking: now <ul><li>individual leaflet to display </li></ul><ul><li>Delivery report </li></ul><ul><li>Location <...
Leaflet Tracking: end 2009 <ul><li>Additional information: </li></ul><ul><li>number of leaflets delivered </li></ul><ul><l...
Where are we going?  <ul><li>Adding Value – Marketing packages in development (monthly charge?) </li></ul><ul><ul><li>Free...
Any Questions?
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Distribution Service Rob Purdie Northamptonshire Tourism Forum October 2009

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Rob Purdie's presentation - Distribution Service. Northamptonshire Tourism Forum, October 2009 - Kettering Conference Centre

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Distribution Service Rob Purdie Northamptonshire Tourism Forum October 2009

  1. 1. Northamptonshire distribution service <ul><li>Where were we? </li></ul><ul><li>Where did we want to go? </li></ul><ul><li>Where are we? </li></ul><ul><li>Where are we going? </li></ul>
  2. 2. Where were we? <ul><li>Good but basic service – cheap? </li></ul><ul><li>Varying delivery schedules </li></ul><ul><li>“ patchy” coverage </li></ul><ul><li>No formal top-up policy </li></ul><ul><li>No segmentation </li></ul><ul><li>No reporting </li></ul><ul><li>You got it to us…we got it out! </li></ul>
  3. 3. Where did we want to go? <ul><li>Data: </li></ul><ul><ul><li>County CRM system </li></ul></ul><ul><ul><li>Segmentation </li></ul></ul><ul><ul><li>On-line ordering </li></ul></ul><ul><ul><li>Tracking </li></ul></ul><ul><ul><li>TAM’s –in and outbound telephone contact </li></ul></ul><ul><ul><li>Dedicated telephone and e-mail </li></ul></ul><ul><ul><li>Reporting </li></ul></ul><ul><li>Direct/Digital/Design </li></ul>
  4. 4. Where are we? <ul><li>Getting there… </li></ul><ul><li>Working with SLB – who are already there! </li></ul>
  5. 5. Tourism database –list by Co. name (unfiltered) also by category/postcode
  6. 6. Tourism Database –multiple categorisation (max 3 by priority)
  7. 7. Tourism database –category filter applied
  8. 8. <ul><li>Segmentation: + Motorsport, Heritage etc </li></ul>
  9. 9. Segmentation/joint distribution
  10. 14. Route planning: GPS and real-time re-routing <ul><li>Display holder UIN via </li></ul><ul><li>Barcode: </li></ul><ul><li>log visit </li></ul><ul><li>Track visit </li></ul><ul><li>greater efficiency </li></ul>
  11. 15. Leaflet Tracking: now <ul><li>individual leaflet to display </li></ul><ul><li>Delivery report </li></ul><ul><li>Location </li></ul><ul><li>Time </li></ul>
  12. 16. Leaflet Tracking: end 2009 <ul><li>Additional information: </li></ul><ul><li>number of leaflets delivered </li></ul><ul><li>Link to top-up </li></ul><ul><li>pick-up rate </li></ul><ul><li>Location categorisation </li></ul><ul><li>Grading of display </li></ul><ul><li>Genre categorisation </li></ul>
  13. 17. Where are we going? <ul><li>Adding Value – Marketing packages in development (monthly charge?) </li></ul><ul><ul><li>Free diagnostic </li></ul></ul><ul><ul><li>Data, design and direct </li></ul></ul><ul><ul><li>As above plus e-mail/SMS </li></ul></ul><ul><ul><li>As above plus Social Media </li></ul></ul><ul><ul><li>As above plus Web-site </li></ul></ul><ul><ul><li>Plus bolt-ons: packaged PR; Posters;Newsletters;Brochures </li></ul></ul>
  14. 18. Any Questions?

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