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Numiko's digital strategy for Time To Change at NUX ONE

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Numiko's digital strategy for Time To Change at NUX ONE

  1. 1. Developing a digital strategy for Time To Change Chris Atherton User Experience Architect @numiko (you can also tweet me at @finiteattention) www.numiko.com
  2. 2. We don’t talk about mental health.
  3. 3. 1 in 10 young people experiences a mental health problem … teenagers already ‘know’ that people with mental health problems are weird.
  4. 4. Understanding users It’s hard to understand [TV documentaries] people who view the make you world differently understand what people are going I realised it’s not through their fault … You’d have to be brave to support it on Charity bracelets are Facebook, because good — people ask you people are going to see about them, so you can it and wonder why. start a conversation
  5. 5. Developing personas Calling I get these late-night someone texts: he doesn’t ‘retarded’ know if he likes her, doesn’t really then he can’t live mean anything without her. Marie, 17 Livia, 18 Passive stigmatiser Concerned friend
  6. 6. Understanding the campaign space
  7. 7. Creating a map of user journeys in the campaign space
  8. 8. Time To Change digital strategy: campaign map
  9. 9. “We use the map all the time.”
  10. 10. Please consider pledging to talk about mental health at time-to-change.org.uk
  11. 11. Thank you: Dave Eccles and Holly McFee @numiko Time To Change, Mind, and Rethink Mental (and thanks to you all for listening :)

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