Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Freshly Squeezed - Low budget - High impact

510 views

Published on

CIPR Freshly Squeezed breakfast briefing - to book places on these events visit www.cipr.co.uk/fresh

Published in: Health & Medicine
  • Be the first to comment

  • Be the first to like this

Freshly Squeezed - Low budget - High impact

  1. 1. Low Budget – High Impact David Barker - Director of Communications
  2. 2. This morning <ul><li>Breakthrough Breast Cancer </li></ul><ul><li>Getting more for less </li></ul><ul><ul><li>Digital + Traditional </li></ul></ul><ul><li>Case study – iBreastCheck </li></ul><ul><li>Free stuff! </li></ul><ul><li>Questions </li></ul>
  3. 3. About Us <ul><li>Breast cancer is the most commonly diagnosed cancer in the UK </li></ul><ul><li>Around 1,000 women die of breast cancer every month in the UK </li></ul><ul><li>Our vision is a future free from the fear of breast cancer </li></ul><ul><li>We are fighting Breast Cancer in three fronts – Research, Campaigning, Education </li></ul><ul><li>Income in 2010 - £18m </li></ul><ul><li>130 staff </li></ul><ul><li>Communications restructured to bring on/off line teams together </li></ul>
  4. 4. A simple premise You do your most creative work in times of lean, not in times of plenty
  5. 5. Low budget – High Impact <ul><li>Digital + Traditional </li></ul><ul><li>= </li></ul><ul><li>Success </li></ul>
  6. 6. The BIG Question <ul><li>Who’s responsible? </li></ul><ul><ul><li>Digital is a murky mix of PR, marketing, online, interactive, customer relations, fundraising, campaigning, service provision and more! </li></ul></ul><ul><ul><li>. . .But try to make it everyone’s job and </li></ul></ul><ul><ul><li>It becomes no one’s job </li></ul></ul><ul><ul><li>Anarchy reigns! </li></ul></ul>
  7. 7. iBreastCheck
  8. 8. Traditional PR
  9. 9. Digital Influencers
  10. 10. Digital Influencers
  11. 11. Digital Influencers
  12. 12. <ul><li>19,000 downloads </li></ul><ul><li>5% sign up to e-newsletter </li></ul><ul><li>£2.6m media value </li></ul><ul><li>47% of UK women (24+) reached </li></ul>
  13. 13. Integration, Integration, Integration
  14. 14. Free Stuff
  15. 15. The moral of this story. . . <ul><li>Creativity counts </li></ul><ul><li>Digital + traditional = Success </li></ul><ul><li>Integration, Integration, Integration </li></ul><ul><li>Grab the freebies! </li></ul>
  16. 16. Questions?

×