CIPR Social Summer - Everything you need to know about agile marketing - Paul Sutton

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CIPR Social Summer - Everything you need to know about agile marketing - Paul Sutton

  1. 1. #CIPRSM#CIPRSM Everything you need to know about agile marketing Paul Sutton 25 July 2013 SOCIAL SUMMER
  2. 2. #CIPRSM#CIPRSM The pace of PR is increasing @thepaulsutton
  3. 3. #CIPRSM#CIPRSM There are two types of real-time PR: planned & reactive @thepaulsutton …but both must LOOK reactive
  4. 4. #CIPRSM#CIPRSM Five secrets of the agile marketing mindset @thepaulsutton
  5. 5. #CIPRSM#CIPRSM 1. Planned spontaneity @thepaulsutton LaTomatina,Valencia
  6. 6. #CIPRSM#CIPRSM
  7. 7. #CIPRSM#CIPRSM 2. Extreme vigilance @thepaulsutton
  8. 8. #CIPRSM#CIPRSM
  9. 9. #CIPRSM#CIPRSM 3. Relevance & resonance @thepaulsutton
  10. 10. #CIPRSM#CIPRSM
  11. 11. #CIPRSM#CIPRSM 4.Velocity
  12. 12. #CIPRSM#CIPRSM
  13. 13. #CIPRSM#CIPRSM 5. Originality @thepaulsutton
  14. 14. #CIPRSM#CIPRSM
  15. 15. #CIPRSM#CIPRSM Real-time in action @thepaulsutton
  16. 16. #CIPRSM#CIPRSM @thepaulsutton Stage 1: Planned ‘real-time’ activity
  17. 17. #CIPRSM#CIPRSM @thepaulsutton Stage 2: News-led reactive experiments
  18. 18. #CIPRSM#CIPRSM @thepaulsutton Stage 3:The tipping point
  19. 19. #CIPRSM#CIPRSM @thepaulsutton Stage 4: Developing a process
  20. 20. #CIPRSM#CIPRSM @thepaulsutton #RoyalBaby
  21. 21. #CIPRSM#CIPRSM Thank you for attending Find out more at cipr.co.uk/social-summer SOCIAL SUMMER Paul Sutton Head of Social Communications BOTTLE Twitter: @thepaulsutton Blog: www.futurecomms.co.uk Email: paulsutton@bottlepr.co.uk

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