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CIPR Social Media Conference 2012

                                      Speaker Biographies




Jane Wilson MCIPR, CIPR CEO
Jane Wilson is CEO of the Chartered Institute of Public Relations, Europe's largest network of PR
professionals and a Board member of Scottish Youth Theatre. She is a respected communications
expert and general manager with over 15 years' experience in senior corporate communications,
public relations and marketing roles.

After graduating from Glasgow Caledonian University, Jane pursued a marketing career, which
included her first Board position as Marketing Director with the First Ford chain in Scotland. The
worlds of media and corporate communications then beckoned with a role at Scottish Media Group as
Corporate Communications Manager working on projects as diverse as the acquisition of Virgin Media
Group and the Scottish and Grampian Television Licence renewals.

Following a move to London, Jane joined Impact Consultancy, a financial and corporate PR
consultancy advising AIM listed media companies including UBC Media and Television Corporation. It
was during this time that she came to the attention of Capital Radio plc where she was later appointed
to the position of Communications Director with responsibility for public relations, investor relations,
internal communications and public affairs. As part of the Group's senior team, Jane was responsible
for contributing to strategy and policy and developed a sound understanding of financial management.
Her tenure at Capital (which later became GCap Media plc) coincided with a period of unprecedented
corporate and internal activity, including the merger with GWR Group, the resignation and
appointment of two CEOs, legislative changes and the acquisition of radio and online brands including
Choice FM. In this diverse and challenging role, Jane also managed the successful Xfm Manchester
FM radio licence application – the only win in the Group's then 30-year history. She also regularly
represented Capital and later GCap to radio industry trade bodies and was a judge at the commercial
radio awards.

At the end of 2007, Global Radio mounted a hostile bid for GCap. Jane was part of the senior team
leading the defence of this bid, which resulted in a final purchase price of almost 20 per cent above
the initial approach. Jane subsequently left the new de-listed company in the summer of 2008.

After leaving Global Radio, Jane took time off to travel around the world with her family, have a
second child and work with online ticket agency Seatwave before joining the CIPR.

Jane is a Fellow of the RSA. She enjoys the performing arts and is a Board Member of Scottish Youth
Theatre. She is a regular commentator on PR and communications issues and women in the
workplace, and is a committee member of the Prince's Trust Women's Leadership Group.




Robin Pembrooke, Interim VP, Product & Solutions for Rightster
Robin has led the online operations of Britain's biggest advertising funded TV and radio broadcasters;
ITV and Global Radio, developing some of the biggest followings for media brands in the UK on
Facebook and Twitter. During his time at ITV, usage of ITV Player tripled, by deploying it to mobiles
and connected TV platforms, and online reach grew with the relaunch of services such as ITV News.
Prior to this at Yahoo!, Robin led the European Product Operations team that designed and
developed some of Europe's biggest online destinations including Yahoo! News, Yahoo! Eurosports
and Yahoo! Answers.
Julio Romo MCIPR, Communications Consultant, Digital Strategist, Freelance
Journalist and Trainer
Julio is a public relations, communications and social media consultant with over 12 years' experience
working both in-house and agency-side across a range of sectors. He is also a freelance journalist
and blogger, writing on issues surrounding PR, journalism social media and the changing media
landscape.

Today he provides strategic counsel and communications support to ensure effective and integrated
communications and he is also an accredited CIPR trainer

Julio has worked and led campaigns for clients ranging from Bacardi Limited and Michael
Schumacher, Sony Ericsson and Maria Sharapova, as well as for Tatweer, DTC/De Beers, UK Trade
& Investment and Creative London's Degrees of Creativity.

Julio's across the board experience has enabled him to develop seamless integrated campaigns for
UK and global clients which has helped them engage better with audiences through traditional and
digital channels. Communications today is not just about talking to your audience, but about
engagement and dialogue, with social media shaping how brands are developed and managed.

Outside work Julio is the Chair of the UK's CIPR Greater London Group (CIPR GLG). The group
supports and represents public relations and communications professionals in London. The GLG
organises monthly events for its members – from meet-the-media to insight into journalism, law and
social media.

Julio is also a member of the CIPR's social media advisory board.




Betony Taylor, Manager, Media Relations – Brand, Social Media & Digital Innovation,
HSBC Global Communications
Betony Taylor is Brand and Consumer PR Manager for HSBC and is responsible for the Press Office
social media strategy. She is particularly interested in how companies can use more creative and non-
standard forms of communication, such as corporate storytelling, visual narratives and infographics.



Sue Llewellyn, Digital Strategist, UltraSocial
Sue is a former BBC journalist who spent 15 years in the TV newsroom as a producer and reporter. A
psychology graduate, she admits to being passionate about human behaviour and so, perhaps
unsurprisingly, began her career in advertising and PR before joining the BBC.

For the past four years she has been designing and delivering digital and social media strategy at
board level across the BBC, RTE, The Foreign and Commonwealth Office, the Media Trust and many
others. She has trained thousands of journalists, producers, PRs, editors, executives and CEOs,
including many of the top names in British broadcasting.




Stuart Bruce, International Communications Consultant at Stuart Bruce Associate

Stuart is an award-winning public relations professional with more than 21 years' experience in public
relations, corporate communications and public affairs. Most of the time he has been working for
consultancies, but with two spells in-house – the first as UK head of public relations for accountants
Grant Thornton followed by a spell with the Labour Party.

Stuart has been doing online PR since 1997 (and probably earlier if you include email lists and usenet
groups) and was one of the world's first PR bloggers, having started blogging in 2003. His blog is
listed in the AdAge150 of the world's top marketing blogs and in the Alltop list of the world's top PR
blogs and is one of the highest ranked PR blogs in Europe. He started using Twitter in January 2007,
well before most of the public relations industry had even heard of it.

He was one of the first PR professionals in Europe to use social media news releases and developed
the world's first multi-language social media news room for Philips, as well as award-winning SMNRs
for First Direct, Sony Ericsson and other UK and global companies




Laura Oliver, Community Manager, the Guardian
Laura is community manager at the Guardian where she is responsible for a team of community
coordinators and moderators who work with the paper's journalists to find new ways to allow readers
to get closer to and participate in their journalism and storytelling. She previously worked as part of
the communities team in the Guardian newsroom.



Fergus Bell, Social Media and UGC Editor – International, Associated Press
Fergus Bell is The Associated Press’ newly appointed International Social Media and UGC Editor.
Based in London, Fergus leads the operation to source and verify user-generated content so that the
AP can acquire and then publish that content across formats. Since early 2011 Fergus has used
social media for the AP’s newsgathering operations for the events of the Arab Spring, the shootings in
Norway and the Japan earthquake. Fergus also trains and advises AP staff globally in the key areas
of UGC acquisition and social media monitoring during news events. In 2012 he helped to bring a deal
with video platform Bambuser to the AP, the result was the first live shot out of the besieged Syrian
city of Homs.

A graduate of the University of Leeds, he joined the AP in 2006 after freelancing for ITN, CNN and
several UK radio stations.



Rob Brown FCIPR, Managing Director, Staniforth
Rob graduated in Economics and Politics before joining Staniforth as a PR account executive. He
then went on to set up his own media PR business in the 90s, working with ITV, Granada and
Channel Four. Around the same time, he first lectured on the subject of PR and the Internet at
Manchester Metropolitan University and has lectured on the subject ever since.

In 2008 after seven years at McCann-Erickson, Rob returned to Staniforth, now part of TBWA, as UK
MD. He is author of 'Public Relations and the Social Web' and a contributing author for 'Share This -
The Social Media Handbook'. He is a CIPR Fellow and chair of the CIPR Social Media Panel.




Sophie Brendel, Head of Digital Communications, BBC
Sophie Brendel is Head of Digital Communications at the BBC and responsible for communications
strategy, publicity activity and reputation management for the BBC's digital services, including BBC
Online, BBC iPlayer, mobile, connected TV, R&D, technology and archive.

Sophie also leads the BBC's Digital Engagement team, heading up the corporate websites and blog,
social media activity across BBC communications, and finding new ways to engage audiences around
BBC content, online.

Sophie joined the BBC in March 2009 as the Head of Strategic Communications. Prior to joining the
BBC, Sophie worked for Thomson Reuters in New York and London, most recently as Global PR
Director for News, where she led PR strategy, media handling and issues management for Reuters
editorial division of 2,500 journalists globally.
Lizzy Bell, Head of Digital Engagement, Department for Education
Lizzy has twelve years' experience in communications roles. She started her career at a .com and
then moved to the Home Office press office on the day before September 11 to lead on counter-
terrorism. She then led press teams at the Departments of Health and Education before moving into
communications strategy in 2009 and from there to Head of Digital at DfE. She now leads three teams
of digital engagement, PR and publishing specialists at the Department.




Simon Liss, Mobile consultant at Heavy Air
Simon's background is in communications and has included Marketing, PR and Journalism. He went
digital in 2007 and spent the next five years as MD of We Love Mobile - one of the UK's leading full
service mobile agencies. His new venture is Heavy Air, a consultancy focusing on the strategic
application of mobile technology to solve business problems, support communications and improve
commercial performance.



Drew Benvie, UK CEO at Hotwire PR
Drew is UK CEO of PR consultancy, Hotwire, and founder of social media agency, 33 Digital.
Representing FTSE100s and startups alike, Drew is a social media early adopter, having written the
page for Social Media on Wikipedia in 2006 and being part of the UK's first location-based social
networking campaigns in 2010.




Gemma Griffiths, Managing Director at The Crowd & I
Her portfolio includes everything from corporate brands (TDK, Motorola and LG) to membership
organisations (Nominet, CEA and Wikimedia UK) to high growth start-ups (Rebtel, iZettle and Wrapp).

Gemma also champions industry best practice and is an active member of the Chartered Institute of
Public Relations social media panel advising on training and policy. She also regularly presents
CIPR’s live web TV programme, interviewing guests about high profile topics within the PR
profession.




David Bailey, Neighbourhood Communications Manager, Staffordshire Police
David is not from a traditional media background. Before taking the role in Staffordshire Police in
2002, he was a retail manager for Sainsbury's and Safeway. However, David has been involved in
local policing for over 20 years, including a voluntary role as Vice-Chair of the Stoke-on-Trent Crime
Prevention Panel.

David leads a team who provide the day-to-day neighbourhood communications activity vital to
improving the confidence of communities and transparency in the police service, alongside the
coordination of the Force's pro-active marketing campaigns with partners such as local authorities.

The Force's communications work is very much focused on local delivery often direct to the
community via neighbourhood-level communications, social media and face-to-face activity. David is a
key driver in the Force's use of social media channels and helped to write the national ACPO/NPIA
Engage Guide in relation to police use of social media.
David is an experienced police communicator and has lead on the communications response to
numerous police incidents including last summer's riots, large-scale protests, football disorder,
counter terrorism, major incidents and murder inquiries.




Penny Fox, Deputy Head of News and Digital Communications, Department of
Environment
Penny has worked in communications for fifteen years in the UK and Australia with a career spanning
the government, arts and charity sectors. As Defra's first Deputy Head of News and Digital
Communications, Penny is driving the integration of digital engagement and social media with
traditional press, PR and other communications work as well as championing digital engagement in
policy making and delivery. An enthusiastic participant in social media since she first discovered the
internet while at university in Australia in the mid-90s, she has previously been a contributing editor
and forum moderator for a women's literary website and guest blogging for several Australian
websites.



Elayne Phillips, Horizon Scanning & Planning Lead, Department of Environment
Elayne has a background in both the public and private sector having owned her own small business
in Wales and worked as one of the first female Senior Managers within British Telecom Operations.
Although her academic achievements centre on business, accountancy and finance, her area of
extensive expertise has become communications (both external and internal) and specifically horizon
scanning and (project) planning so it's no surprise that she is now the Head of Horizon Scanning and
Planning in Defra Communications.




Mark Lowe, Founding Partner, Third City
Co-founder of Third City, Finalist for PR Week New Consultancy of the Year 2012, Mark Lowe has 15
years experience in PR and brand strategy.

Mark has a particular interest in integrating emerging digital platforms into communications campaigns
and harnessing the power of social media to launch new brands.

His agency, which he co-founded with Graz Belli in January 2011, numbers ING Direct,
Ancestry.co.uk and One Water among its clients and has delivered an award-winning campaign for
Olympic sprinter James Ellington and launched successful brands like Noddle and Skinnydip.

Prior to Third City, Mark was a board director at top 20 agency Band & Brown, working for Lloyds
TSB, Sony Ericsson, First Direct and COI, among others.




Philip Sheldrake MCIPR, Founding Partner, Influence Crowd

Philip is the Managing Partner of Euler Partners. He authored The Business of Influence, Wiley, April
2011, the Digital Marketing chapter of The Marketing Century, and two chapters in the CIPR's Share
This.

He is a founding member of the CIPR's social media panel and leads its policy group on campaign
measurement and evaluation. He sits on the board of Intellect, the UK technology trade association
and also 6UK, a company formed by BIS to promote adoption of the new Internet Protocol. He is a
founding partner of Meanwhile.

Before that, Philip co-founded, built and sold an award-winning PR consultancy, was the CEO of
Nochex, Europe's first e-payment service, and co-founded OnOneMap, Europe's first Google Maps
mashup.
Andrew Smith MCIPR, Managing Director of Escherman Limted

Andrew Smith MCIPR is Managing Director of Escherman Limited, a specialist online PR, SEO and
analytics consultancy. With a career spanning 25 years of public relations and journalism, he has
developed and implemented many highly successful strategic PR and marketing communications
programmes for some of the world's biggest brands including IBM, CapGemini, MySQL, Apple
(FileMaker) and Checkpoint.

Andrew has been a consistent PR innovator, being among the first UK practitioners to exploit e-mail
(1991), the World Wide Web (1994) and Twitter (2007). Described as the "de facto godfather of PR
blogging", he is a regular speaker and media commentator on the integration of PR with social media,
search optimisation and analytics.




Luke Brynley-Jones, Our Social Times, Sentiment Metrics

Luke Brynley-Jones is one of the UK's most experienced social media consultants. Over the past 12
years, Luke has worked with brands as varied as Orange, The Telegraph, Mecca Bingo and
Accenture, to help them to realise the benefits of social media. A co-founder of etribes.com back in
2001, Luke went on to head up the product team at Trutap, the mobile social network, before co-
founding School for Start-ups with ex-BBC Dragon, Doug Richard.

In 2009 he launched Our Social Times, the social media agency and events company. In addition to
providing strategy, training and management services, Our Social Times specialises in social media
monitoring and owns the largest monitoring group on LinkedIn. Our Social Times also runs high-value
social media conferences, courses and workshops in Europe and the US, including it's annual Social
Media Marketing conference in London.




Leon Chaddock, Manging Director, Sentiment Metrics

Leon Chaddock is one of the pioneers of the social media analytics field. He has been working in this
area since 2004, pre-dating both Twitter and Facebook. His current company, Sentiment Metrics, was
founded in 2007 and is a UK leader in social media monitoring and analytics. It has undergone
considerable expansion to serve over 400 clients including the likes of PR newswire, Barclays and
Booking.com.




Richard Bagnall MCIPR, Insights and Analytics Director at Gorkana

Richard has over 20 years' experience in the PR industry. He joined Metrica in 1996, building the
company into one of the world's leading PR measurement and media analysis services. Richard
continues to drive Gorkana Group's Insight and Analysis Services - developing and supporting a
global client base.

As one of the UK's most experienced consultants in how to measure communication, Richard's
experience is not only in demand for traditional media but also for helping to guide the PR industry
towards social media measurement standards. He is actively involved with AMEC (International
Association for the Measurement and Evaluation of Communication), chairing a group the world's
foremost minds on the development of global standards for social media measurement.

Before joining Metrica Richard worked in-house for the Royal College of General Practitioners after
working for Saatchi and Saatchi's PR agency, The Rowland Company.




Marcus Gault, Managing Director – Insight, Precise

Marcus oversees the development and delivery of our unique and innovative insight services to clients
across PR and communications, brand and marketing, and has established Precise as the fastest
growing analysis provider.

In addition to advising our clients on a range of communications and marketing challenges, Marcus
speaks regularly at thought leadership conferences on the value of research and analysis in delivering
return on investment in communications and marketing, and on the role of social media within the
marketing mix.




Alex Pearmain, Head of PR and Social Media, O2 in the UK

Alex is Head of Social Media and PR at O2, sopanning social media strategy and execution, and
media relations for products, services, sponsorships etc. His focus is on driving innovative, effective
integrated communications for major brands, rooted in a belief that a digital, connected world is a
better world. Before joining O2 to set up their first social media team, he was Head of Digital at
Fishburn Hedges, where he advised clients including Nestle, Pret, BT and Tetra Pak. O2 has since
been recognised for their comprehensive and early-adopting approach to using social media at scale,
as a communications, marketing, and service channel. He has worked on pan-European digital and
social comms approaches, including responsibility for leading Telefonica Europe's social media
approach across markets.

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Cipr social media conference 2012 speaker biographies

  • 1. CIPR Social Media Conference 2012 Speaker Biographies Jane Wilson MCIPR, CIPR CEO Jane Wilson is CEO of the Chartered Institute of Public Relations, Europe's largest network of PR professionals and a Board member of Scottish Youth Theatre. She is a respected communications expert and general manager with over 15 years' experience in senior corporate communications, public relations and marketing roles. After graduating from Glasgow Caledonian University, Jane pursued a marketing career, which included her first Board position as Marketing Director with the First Ford chain in Scotland. The worlds of media and corporate communications then beckoned with a role at Scottish Media Group as Corporate Communications Manager working on projects as diverse as the acquisition of Virgin Media Group and the Scottish and Grampian Television Licence renewals. Following a move to London, Jane joined Impact Consultancy, a financial and corporate PR consultancy advising AIM listed media companies including UBC Media and Television Corporation. It was during this time that she came to the attention of Capital Radio plc where she was later appointed to the position of Communications Director with responsibility for public relations, investor relations, internal communications and public affairs. As part of the Group's senior team, Jane was responsible for contributing to strategy and policy and developed a sound understanding of financial management. Her tenure at Capital (which later became GCap Media plc) coincided with a period of unprecedented corporate and internal activity, including the merger with GWR Group, the resignation and appointment of two CEOs, legislative changes and the acquisition of radio and online brands including Choice FM. In this diverse and challenging role, Jane also managed the successful Xfm Manchester FM radio licence application – the only win in the Group's then 30-year history. She also regularly represented Capital and later GCap to radio industry trade bodies and was a judge at the commercial radio awards. At the end of 2007, Global Radio mounted a hostile bid for GCap. Jane was part of the senior team leading the defence of this bid, which resulted in a final purchase price of almost 20 per cent above the initial approach. Jane subsequently left the new de-listed company in the summer of 2008. After leaving Global Radio, Jane took time off to travel around the world with her family, have a second child and work with online ticket agency Seatwave before joining the CIPR. Jane is a Fellow of the RSA. She enjoys the performing arts and is a Board Member of Scottish Youth Theatre. She is a regular commentator on PR and communications issues and women in the workplace, and is a committee member of the Prince's Trust Women's Leadership Group. Robin Pembrooke, Interim VP, Product & Solutions for Rightster Robin has led the online operations of Britain's biggest advertising funded TV and radio broadcasters; ITV and Global Radio, developing some of the biggest followings for media brands in the UK on Facebook and Twitter. During his time at ITV, usage of ITV Player tripled, by deploying it to mobiles and connected TV platforms, and online reach grew with the relaunch of services such as ITV News. Prior to this at Yahoo!, Robin led the European Product Operations team that designed and developed some of Europe's biggest online destinations including Yahoo! News, Yahoo! Eurosports and Yahoo! Answers.
  • 2. Julio Romo MCIPR, Communications Consultant, Digital Strategist, Freelance Journalist and Trainer Julio is a public relations, communications and social media consultant with over 12 years' experience working both in-house and agency-side across a range of sectors. He is also a freelance journalist and blogger, writing on issues surrounding PR, journalism social media and the changing media landscape. Today he provides strategic counsel and communications support to ensure effective and integrated communications and he is also an accredited CIPR trainer Julio has worked and led campaigns for clients ranging from Bacardi Limited and Michael Schumacher, Sony Ericsson and Maria Sharapova, as well as for Tatweer, DTC/De Beers, UK Trade & Investment and Creative London's Degrees of Creativity. Julio's across the board experience has enabled him to develop seamless integrated campaigns for UK and global clients which has helped them engage better with audiences through traditional and digital channels. Communications today is not just about talking to your audience, but about engagement and dialogue, with social media shaping how brands are developed and managed. Outside work Julio is the Chair of the UK's CIPR Greater London Group (CIPR GLG). The group supports and represents public relations and communications professionals in London. The GLG organises monthly events for its members – from meet-the-media to insight into journalism, law and social media. Julio is also a member of the CIPR's social media advisory board. Betony Taylor, Manager, Media Relations – Brand, Social Media & Digital Innovation, HSBC Global Communications Betony Taylor is Brand and Consumer PR Manager for HSBC and is responsible for the Press Office social media strategy. She is particularly interested in how companies can use more creative and non- standard forms of communication, such as corporate storytelling, visual narratives and infographics. Sue Llewellyn, Digital Strategist, UltraSocial Sue is a former BBC journalist who spent 15 years in the TV newsroom as a producer and reporter. A psychology graduate, she admits to being passionate about human behaviour and so, perhaps unsurprisingly, began her career in advertising and PR before joining the BBC. For the past four years she has been designing and delivering digital and social media strategy at board level across the BBC, RTE, The Foreign and Commonwealth Office, the Media Trust and many others. She has trained thousands of journalists, producers, PRs, editors, executives and CEOs, including many of the top names in British broadcasting. Stuart Bruce, International Communications Consultant at Stuart Bruce Associate Stuart is an award-winning public relations professional with more than 21 years' experience in public relations, corporate communications and public affairs. Most of the time he has been working for consultancies, but with two spells in-house – the first as UK head of public relations for accountants Grant Thornton followed by a spell with the Labour Party. Stuart has been doing online PR since 1997 (and probably earlier if you include email lists and usenet groups) and was one of the world's first PR bloggers, having started blogging in 2003. His blog is listed in the AdAge150 of the world's top marketing blogs and in the Alltop list of the world's top PR
  • 3. blogs and is one of the highest ranked PR blogs in Europe. He started using Twitter in January 2007, well before most of the public relations industry had even heard of it. He was one of the first PR professionals in Europe to use social media news releases and developed the world's first multi-language social media news room for Philips, as well as award-winning SMNRs for First Direct, Sony Ericsson and other UK and global companies Laura Oliver, Community Manager, the Guardian Laura is community manager at the Guardian where she is responsible for a team of community coordinators and moderators who work with the paper's journalists to find new ways to allow readers to get closer to and participate in their journalism and storytelling. She previously worked as part of the communities team in the Guardian newsroom. Fergus Bell, Social Media and UGC Editor – International, Associated Press Fergus Bell is The Associated Press’ newly appointed International Social Media and UGC Editor. Based in London, Fergus leads the operation to source and verify user-generated content so that the AP can acquire and then publish that content across formats. Since early 2011 Fergus has used social media for the AP’s newsgathering operations for the events of the Arab Spring, the shootings in Norway and the Japan earthquake. Fergus also trains and advises AP staff globally in the key areas of UGC acquisition and social media monitoring during news events. In 2012 he helped to bring a deal with video platform Bambuser to the AP, the result was the first live shot out of the besieged Syrian city of Homs. A graduate of the University of Leeds, he joined the AP in 2006 after freelancing for ITN, CNN and several UK radio stations. Rob Brown FCIPR, Managing Director, Staniforth Rob graduated in Economics and Politics before joining Staniforth as a PR account executive. He then went on to set up his own media PR business in the 90s, working with ITV, Granada and Channel Four. Around the same time, he first lectured on the subject of PR and the Internet at Manchester Metropolitan University and has lectured on the subject ever since. In 2008 after seven years at McCann-Erickson, Rob returned to Staniforth, now part of TBWA, as UK MD. He is author of 'Public Relations and the Social Web' and a contributing author for 'Share This - The Social Media Handbook'. He is a CIPR Fellow and chair of the CIPR Social Media Panel. Sophie Brendel, Head of Digital Communications, BBC Sophie Brendel is Head of Digital Communications at the BBC and responsible for communications strategy, publicity activity and reputation management for the BBC's digital services, including BBC Online, BBC iPlayer, mobile, connected TV, R&D, technology and archive. Sophie also leads the BBC's Digital Engagement team, heading up the corporate websites and blog, social media activity across BBC communications, and finding new ways to engage audiences around BBC content, online. Sophie joined the BBC in March 2009 as the Head of Strategic Communications. Prior to joining the BBC, Sophie worked for Thomson Reuters in New York and London, most recently as Global PR Director for News, where she led PR strategy, media handling and issues management for Reuters editorial division of 2,500 journalists globally.
  • 4. Lizzy Bell, Head of Digital Engagement, Department for Education Lizzy has twelve years' experience in communications roles. She started her career at a .com and then moved to the Home Office press office on the day before September 11 to lead on counter- terrorism. She then led press teams at the Departments of Health and Education before moving into communications strategy in 2009 and from there to Head of Digital at DfE. She now leads three teams of digital engagement, PR and publishing specialists at the Department. Simon Liss, Mobile consultant at Heavy Air Simon's background is in communications and has included Marketing, PR and Journalism. He went digital in 2007 and spent the next five years as MD of We Love Mobile - one of the UK's leading full service mobile agencies. His new venture is Heavy Air, a consultancy focusing on the strategic application of mobile technology to solve business problems, support communications and improve commercial performance. Drew Benvie, UK CEO at Hotwire PR Drew is UK CEO of PR consultancy, Hotwire, and founder of social media agency, 33 Digital. Representing FTSE100s and startups alike, Drew is a social media early adopter, having written the page for Social Media on Wikipedia in 2006 and being part of the UK's first location-based social networking campaigns in 2010. Gemma Griffiths, Managing Director at The Crowd & I Her portfolio includes everything from corporate brands (TDK, Motorola and LG) to membership organisations (Nominet, CEA and Wikimedia UK) to high growth start-ups (Rebtel, iZettle and Wrapp). Gemma also champions industry best practice and is an active member of the Chartered Institute of Public Relations social media panel advising on training and policy. She also regularly presents CIPR’s live web TV programme, interviewing guests about high profile topics within the PR profession. David Bailey, Neighbourhood Communications Manager, Staffordshire Police David is not from a traditional media background. Before taking the role in Staffordshire Police in 2002, he was a retail manager for Sainsbury's and Safeway. However, David has been involved in local policing for over 20 years, including a voluntary role as Vice-Chair of the Stoke-on-Trent Crime Prevention Panel. David leads a team who provide the day-to-day neighbourhood communications activity vital to improving the confidence of communities and transparency in the police service, alongside the coordination of the Force's pro-active marketing campaigns with partners such as local authorities. The Force's communications work is very much focused on local delivery often direct to the community via neighbourhood-level communications, social media and face-to-face activity. David is a key driver in the Force's use of social media channels and helped to write the national ACPO/NPIA Engage Guide in relation to police use of social media.
  • 5. David is an experienced police communicator and has lead on the communications response to numerous police incidents including last summer's riots, large-scale protests, football disorder, counter terrorism, major incidents and murder inquiries. Penny Fox, Deputy Head of News and Digital Communications, Department of Environment Penny has worked in communications for fifteen years in the UK and Australia with a career spanning the government, arts and charity sectors. As Defra's first Deputy Head of News and Digital Communications, Penny is driving the integration of digital engagement and social media with traditional press, PR and other communications work as well as championing digital engagement in policy making and delivery. An enthusiastic participant in social media since she first discovered the internet while at university in Australia in the mid-90s, she has previously been a contributing editor and forum moderator for a women's literary website and guest blogging for several Australian websites. Elayne Phillips, Horizon Scanning & Planning Lead, Department of Environment Elayne has a background in both the public and private sector having owned her own small business in Wales and worked as one of the first female Senior Managers within British Telecom Operations. Although her academic achievements centre on business, accountancy and finance, her area of extensive expertise has become communications (both external and internal) and specifically horizon scanning and (project) planning so it's no surprise that she is now the Head of Horizon Scanning and Planning in Defra Communications. Mark Lowe, Founding Partner, Third City Co-founder of Third City, Finalist for PR Week New Consultancy of the Year 2012, Mark Lowe has 15 years experience in PR and brand strategy. Mark has a particular interest in integrating emerging digital platforms into communications campaigns and harnessing the power of social media to launch new brands. His agency, which he co-founded with Graz Belli in January 2011, numbers ING Direct, Ancestry.co.uk and One Water among its clients and has delivered an award-winning campaign for Olympic sprinter James Ellington and launched successful brands like Noddle and Skinnydip. Prior to Third City, Mark was a board director at top 20 agency Band & Brown, working for Lloyds TSB, Sony Ericsson, First Direct and COI, among others. Philip Sheldrake MCIPR, Founding Partner, Influence Crowd Philip is the Managing Partner of Euler Partners. He authored The Business of Influence, Wiley, April 2011, the Digital Marketing chapter of The Marketing Century, and two chapters in the CIPR's Share This. He is a founding member of the CIPR's social media panel and leads its policy group on campaign measurement and evaluation. He sits on the board of Intellect, the UK technology trade association and also 6UK, a company formed by BIS to promote adoption of the new Internet Protocol. He is a founding partner of Meanwhile. Before that, Philip co-founded, built and sold an award-winning PR consultancy, was the CEO of Nochex, Europe's first e-payment service, and co-founded OnOneMap, Europe's first Google Maps mashup.
  • 6. Andrew Smith MCIPR, Managing Director of Escherman Limted Andrew Smith MCIPR is Managing Director of Escherman Limited, a specialist online PR, SEO and analytics consultancy. With a career spanning 25 years of public relations and journalism, he has developed and implemented many highly successful strategic PR and marketing communications programmes for some of the world's biggest brands including IBM, CapGemini, MySQL, Apple (FileMaker) and Checkpoint. Andrew has been a consistent PR innovator, being among the first UK practitioners to exploit e-mail (1991), the World Wide Web (1994) and Twitter (2007). Described as the "de facto godfather of PR blogging", he is a regular speaker and media commentator on the integration of PR with social media, search optimisation and analytics. Luke Brynley-Jones, Our Social Times, Sentiment Metrics Luke Brynley-Jones is one of the UK's most experienced social media consultants. Over the past 12 years, Luke has worked with brands as varied as Orange, The Telegraph, Mecca Bingo and Accenture, to help them to realise the benefits of social media. A co-founder of etribes.com back in 2001, Luke went on to head up the product team at Trutap, the mobile social network, before co- founding School for Start-ups with ex-BBC Dragon, Doug Richard. In 2009 he launched Our Social Times, the social media agency and events company. In addition to providing strategy, training and management services, Our Social Times specialises in social media monitoring and owns the largest monitoring group on LinkedIn. Our Social Times also runs high-value social media conferences, courses and workshops in Europe and the US, including it's annual Social Media Marketing conference in London. Leon Chaddock, Manging Director, Sentiment Metrics Leon Chaddock is one of the pioneers of the social media analytics field. He has been working in this area since 2004, pre-dating both Twitter and Facebook. His current company, Sentiment Metrics, was founded in 2007 and is a UK leader in social media monitoring and analytics. It has undergone considerable expansion to serve over 400 clients including the likes of PR newswire, Barclays and Booking.com. Richard Bagnall MCIPR, Insights and Analytics Director at Gorkana Richard has over 20 years' experience in the PR industry. He joined Metrica in 1996, building the company into one of the world's leading PR measurement and media analysis services. Richard continues to drive Gorkana Group's Insight and Analysis Services - developing and supporting a global client base. As one of the UK's most experienced consultants in how to measure communication, Richard's experience is not only in demand for traditional media but also for helping to guide the PR industry towards social media measurement standards. He is actively involved with AMEC (International
  • 7. Association for the Measurement and Evaluation of Communication), chairing a group the world's foremost minds on the development of global standards for social media measurement. Before joining Metrica Richard worked in-house for the Royal College of General Practitioners after working for Saatchi and Saatchi's PR agency, The Rowland Company. Marcus Gault, Managing Director – Insight, Precise Marcus oversees the development and delivery of our unique and innovative insight services to clients across PR and communications, brand and marketing, and has established Precise as the fastest growing analysis provider. In addition to advising our clients on a range of communications and marketing challenges, Marcus speaks regularly at thought leadership conferences on the value of research and analysis in delivering return on investment in communications and marketing, and on the role of social media within the marketing mix. Alex Pearmain, Head of PR and Social Media, O2 in the UK Alex is Head of Social Media and PR at O2, sopanning social media strategy and execution, and media relations for products, services, sponsorships etc. His focus is on driving innovative, effective integrated communications for major brands, rooted in a belief that a digital, connected world is a better world. Before joining O2 to set up their first social media team, he was Head of Digital at Fishburn Hedges, where he advised clients including Nestle, Pret, BT and Tetra Pak. O2 has since been recognised for their comprehensive and early-adopting approach to using social media at scale, as a communications, marketing, and service channel. He has worked on pan-European digital and social comms approaches, including responsibility for leading Telefonica Europe's social media approach across markets.