Cipr social media conference 2012 speaker biographies
CIPR Social Media Conference 2012 Speaker BiographiesJane Wilson MCIPR, CIPR CEOJane Wilson is CEO of the Chartered Institute of Public Relations, Europes largest network of PRprofessionals and a Board member of Scottish Youth Theatre. She is a respected communicationsexpert and general manager with over 15 years experience in senior corporate communications,public relations and marketing roles.After graduating from Glasgow Caledonian University, Jane pursued a marketing career, whichincluded her first Board position as Marketing Director with the First Ford chain in Scotland. Theworlds of media and corporate communications then beckoned with a role at Scottish Media Group asCorporate Communications Manager working on projects as diverse as the acquisition of Virgin MediaGroup and the Scottish and Grampian Television Licence renewals.Following a move to London, Jane joined Impact Consultancy, a financial and corporate PRconsultancy advising AIM listed media companies including UBC Media and Television Corporation. Itwas during this time that she came to the attention of Capital Radio plc where she was later appointedto the position of Communications Director with responsibility for public relations, investor relations,internal communications and public affairs. As part of the Groups senior team, Jane was responsiblefor contributing to strategy and policy and developed a sound understanding of financial management.Her tenure at Capital (which later became GCap Media plc) coincided with a period of unprecedentedcorporate and internal activity, including the merger with GWR Group, the resignation andappointment of two CEOs, legislative changes and the acquisition of radio and online brands includingChoice FM. In this diverse and challenging role, Jane also managed the successful Xfm ManchesterFM radio licence application – the only win in the Groups then 30-year history. She also regularlyrepresented Capital and later GCap to radio industry trade bodies and was a judge at the commercialradio awards.At the end of 2007, Global Radio mounted a hostile bid for GCap. Jane was part of the senior teamleading the defence of this bid, which resulted in a final purchase price of almost 20 per cent abovethe initial approach. Jane subsequently left the new de-listed company in the summer of 2008.After leaving Global Radio, Jane took time off to travel around the world with her family, have asecond child and work with online ticket agency Seatwave before joining the CIPR.Jane is a Fellow of the RSA. She enjoys the performing arts and is a Board Member of Scottish YouthTheatre. She is a regular commentator on PR and communications issues and women in theworkplace, and is a committee member of the Princes Trust Womens Leadership Group.Robin Pembrooke, Interim VP, Product & Solutions for RightsterRobin has led the online operations of Britains biggest advertising funded TV and radio broadcasters;ITV and Global Radio, developing some of the biggest followings for media brands in the UK onFacebook and Twitter. During his time at ITV, usage of ITV Player tripled, by deploying it to mobilesand connected TV platforms, and online reach grew with the relaunch of services such as ITV News.Prior to this at Yahoo!, Robin led the European Product Operations team that designed anddeveloped some of Europes biggest online destinations including Yahoo! News, Yahoo! Eurosportsand Yahoo! Answers.
Julio Romo MCIPR, Communications Consultant, Digital Strategist, FreelanceJournalist and TrainerJulio is a public relations, communications and social media consultant with over 12 years experienceworking both in-house and agency-side across a range of sectors. He is also a freelance journalistand blogger, writing on issues surrounding PR, journalism social media and the changing medialandscape.Today he provides strategic counsel and communications support to ensure effective and integratedcommunications and he is also an accredited CIPR trainerJulio has worked and led campaigns for clients ranging from Bacardi Limited and MichaelSchumacher, Sony Ericsson and Maria Sharapova, as well as for Tatweer, DTC/De Beers, UK Trade& Investment and Creative Londons Degrees of Creativity.Julios across the board experience has enabled him to develop seamless integrated campaigns forUK and global clients which has helped them engage better with audiences through traditional anddigital channels. Communications today is not just about talking to your audience, but aboutengagement and dialogue, with social media shaping how brands are developed and managed.Outside work Julio is the Chair of the UKs CIPR Greater London Group (CIPR GLG). The groupsupports and represents public relations and communications professionals in London. The GLGorganises monthly events for its members – from meet-the-media to insight into journalism, law andsocial media.Julio is also a member of the CIPRs social media advisory board.Betony Taylor, Manager, Media Relations – Brand, Social Media & Digital Innovation,HSBC Global CommunicationsBetony Taylor is Brand and Consumer PR Manager for HSBC and is responsible for the Press Officesocial media strategy. She is particularly interested in how companies can use more creative and non-standard forms of communication, such as corporate storytelling, visual narratives and infographics.Sue Llewellyn, Digital Strategist, UltraSocialSue is a former BBC journalist who spent 15 years in the TV newsroom as a producer and reporter. Apsychology graduate, she admits to being passionate about human behaviour and so, perhapsunsurprisingly, began her career in advertising and PR before joining the BBC.For the past four years she has been designing and delivering digital and social media strategy atboard level across the BBC, RTE, The Foreign and Commonwealth Office, the Media Trust and manyothers. She has trained thousands of journalists, producers, PRs, editors, executives and CEOs,including many of the top names in British broadcasting.Stuart Bruce, International Communications Consultant at Stuart Bruce AssociateStuart is an award-winning public relations professional with more than 21 years experience in publicrelations, corporate communications and public affairs. Most of the time he has been working forconsultancies, but with two spells in-house – the first as UK head of public relations for accountantsGrant Thornton followed by a spell with the Labour Party.Stuart has been doing online PR since 1997 (and probably earlier if you include email lists and usenetgroups) and was one of the worlds first PR bloggers, having started blogging in 2003. His blog islisted in the AdAge150 of the worlds top marketing blogs and in the Alltop list of the worlds top PR
blogs and is one of the highest ranked PR blogs in Europe. He started using Twitter in January 2007,well before most of the public relations industry had even heard of it.He was one of the first PR professionals in Europe to use social media news releases and developedthe worlds first multi-language social media news room for Philips, as well as award-winning SMNRsfor First Direct, Sony Ericsson and other UK and global companiesLaura Oliver, Community Manager, the GuardianLaura is community manager at the Guardian where she is responsible for a team of communitycoordinators and moderators who work with the papers journalists to find new ways to allow readersto get closer to and participate in their journalism and storytelling. She previously worked as part ofthe communities team in the Guardian newsroom.Fergus Bell, Social Media and UGC Editor – International, Associated PressFergus Bell is The Associated Press’ newly appointed International Social Media and UGC Editor.Based in London, Fergus leads the operation to source and verify user-generated content so that theAP can acquire and then publish that content across formats. Since early 2011 Fergus has usedsocial media for the AP’s newsgathering operations for the events of the Arab Spring, the shootings inNorway and the Japan earthquake. Fergus also trains and advises AP staff globally in the key areasof UGC acquisition and social media monitoring during news events. In 2012 he helped to bring a dealwith video platform Bambuser to the AP, the result was the first live shot out of the besieged Syriancity of Homs.A graduate of the University of Leeds, he joined the AP in 2006 after freelancing for ITN, CNN andseveral UK radio stations.Rob Brown FCIPR, Managing Director, StaniforthRob graduated in Economics and Politics before joining Staniforth as a PR account executive. Hethen went on to set up his own media PR business in the 90s, working with ITV, Granada andChannel Four. Around the same time, he first lectured on the subject of PR and the Internet atManchester Metropolitan University and has lectured on the subject ever since.In 2008 after seven years at McCann-Erickson, Rob returned to Staniforth, now part of TBWA, as UKMD. He is author of Public Relations and the Social Web and a contributing author for Share This -The Social Media Handbook. He is a CIPR Fellow and chair of the CIPR Social Media Panel.Sophie Brendel, Head of Digital Communications, BBCSophie Brendel is Head of Digital Communications at the BBC and responsible for communicationsstrategy, publicity activity and reputation management for the BBCs digital services, including BBCOnline, BBC iPlayer, mobile, connected TV, R&D, technology and archive.Sophie also leads the BBCs Digital Engagement team, heading up the corporate websites and blog,social media activity across BBC communications, and finding new ways to engage audiences aroundBBC content, online.Sophie joined the BBC in March 2009 as the Head of Strategic Communications. Prior to joining theBBC, Sophie worked for Thomson Reuters in New York and London, most recently as Global PRDirector for News, where she led PR strategy, media handling and issues management for Reuterseditorial division of 2,500 journalists globally.
Lizzy Bell, Head of Digital Engagement, Department for EducationLizzy has twelve years experience in communications roles. She started her career at a .com andthen moved to the Home Office press office on the day before September 11 to lead on counter-terrorism. She then led press teams at the Departments of Health and Education before moving intocommunications strategy in 2009 and from there to Head of Digital at DfE. She now leads three teamsof digital engagement, PR and publishing specialists at the Department.Simon Liss, Mobile consultant at Heavy AirSimons background is in communications and has included Marketing, PR and Journalism. He wentdigital in 2007 and spent the next five years as MD of We Love Mobile - one of the UKs leading fullservice mobile agencies. His new venture is Heavy Air, a consultancy focusing on the strategicapplication of mobile technology to solve business problems, support communications and improvecommercial performance.Drew Benvie, UK CEO at Hotwire PRDrew is UK CEO of PR consultancy, Hotwire, and founder of social media agency, 33 Digital.Representing FTSE100s and startups alike, Drew is a social media early adopter, having written thepage for Social Media on Wikipedia in 2006 and being part of the UKs first location-based socialnetworking campaigns in 2010.Gemma Griffiths, Managing Director at The Crowd & IHer portfolio includes everything from corporate brands (TDK, Motorola and LG) to membershiporganisations (Nominet, CEA and Wikimedia UK) to high growth start-ups (Rebtel, iZettle and Wrapp).Gemma also champions industry best practice and is an active member of the Chartered Institute ofPublic Relations social media panel advising on training and policy. She also regularly presentsCIPR’s live web TV programme, interviewing guests about high profile topics within the PRprofession.David Bailey, Neighbourhood Communications Manager, Staffordshire PoliceDavid is not from a traditional media background. Before taking the role in Staffordshire Police in2002, he was a retail manager for Sainsburys and Safeway. However, David has been involved inlocal policing for over 20 years, including a voluntary role as Vice-Chair of the Stoke-on-Trent CrimePrevention Panel.David leads a team who provide the day-to-day neighbourhood communications activity vital toimproving the confidence of communities and transparency in the police service, alongside thecoordination of the Forces pro-active marketing campaigns with partners such as local authorities.The Forces communications work is very much focused on local delivery often direct to thecommunity via neighbourhood-level communications, social media and face-to-face activity. David is akey driver in the Forces use of social media channels and helped to write the national ACPO/NPIAEngage Guide in relation to police use of social media.
David is an experienced police communicator and has lead on the communications response tonumerous police incidents including last summers riots, large-scale protests, football disorder,counter terrorism, major incidents and murder inquiries.Penny Fox, Deputy Head of News and Digital Communications, Department ofEnvironmentPenny has worked in communications for fifteen years in the UK and Australia with a career spanningthe government, arts and charity sectors. As Defras first Deputy Head of News and DigitalCommunications, Penny is driving the integration of digital engagement and social media withtraditional press, PR and other communications work as well as championing digital engagement inpolicy making and delivery. An enthusiastic participant in social media since she first discovered theinternet while at university in Australia in the mid-90s, she has previously been a contributing editorand forum moderator for a womens literary website and guest blogging for several Australianwebsites.Elayne Phillips, Horizon Scanning & Planning Lead, Department of EnvironmentElayne has a background in both the public and private sector having owned her own small businessin Wales and worked as one of the first female Senior Managers within British Telecom Operations.Although her academic achievements centre on business, accountancy and finance, her area ofextensive expertise has become communications (both external and internal) and specifically horizonscanning and (project) planning so its no surprise that she is now the Head of Horizon Scanning andPlanning in Defra Communications.Mark Lowe, Founding Partner, Third CityCo-founder of Third City, Finalist for PR Week New Consultancy of the Year 2012, Mark Lowe has 15years experience in PR and brand strategy.Mark has a particular interest in integrating emerging digital platforms into communications campaignsand harnessing the power of social media to launch new brands.His agency, which he co-founded with Graz Belli in January 2011, numbers ING Direct,Ancestry.co.uk and One Water among its clients and has delivered an award-winning campaign forOlympic sprinter James Ellington and launched successful brands like Noddle and Skinnydip.Prior to Third City, Mark was a board director at top 20 agency Band & Brown, working for LloydsTSB, Sony Ericsson, First Direct and COI, among others.Philip Sheldrake MCIPR, Founding Partner, Influence CrowdPhilip is the Managing Partner of Euler Partners. He authored The Business of Influence, Wiley, April2011, the Digital Marketing chapter of The Marketing Century, and two chapters in the CIPRs ShareThis.He is a founding member of the CIPRs social media panel and leads its policy group on campaignmeasurement and evaluation. He sits on the board of Intellect, the UK technology trade associationand also 6UK, a company formed by BIS to promote adoption of the new Internet Protocol. He is afounding partner of Meanwhile.Before that, Philip co-founded, built and sold an award-winning PR consultancy, was the CEO ofNochex, Europes first e-payment service, and co-founded OnOneMap, Europes first Google Mapsmashup.
Andrew Smith MCIPR, Managing Director of Escherman LimtedAndrew Smith MCIPR is Managing Director of Escherman Limited, a specialist online PR, SEO andanalytics consultancy. With a career spanning 25 years of public relations and journalism, he hasdeveloped and implemented many highly successful strategic PR and marketing communicationsprogrammes for some of the worlds biggest brands including IBM, CapGemini, MySQL, Apple(FileMaker) and Checkpoint.Andrew has been a consistent PR innovator, being among the first UK practitioners to exploit e-mail(1991), the World Wide Web (1994) and Twitter (2007). Described as the "de facto godfather of PRblogging", he is a regular speaker and media commentator on the integration of PR with social media,search optimisation and analytics.Luke Brynley-Jones, Our Social Times, Sentiment MetricsLuke Brynley-Jones is one of the UKs most experienced social media consultants. Over the past 12years, Luke has worked with brands as varied as Orange, The Telegraph, Mecca Bingo andAccenture, to help them to realise the benefits of social media. A co-founder of etribes.com back in2001, Luke went on to head up the product team at Trutap, the mobile social network, before co-founding School for Start-ups with ex-BBC Dragon, Doug Richard.In 2009 he launched Our Social Times, the social media agency and events company. In addition toproviding strategy, training and management services, Our Social Times specialises in social mediamonitoring and owns the largest monitoring group on LinkedIn. Our Social Times also runs high-valuesocial media conferences, courses and workshops in Europe and the US, including its annual SocialMedia Marketing conference in London.Leon Chaddock, Manging Director, Sentiment MetricsLeon Chaddock is one of the pioneers of the social media analytics field. He has been working in thisarea since 2004, pre-dating both Twitter and Facebook. His current company, Sentiment Metrics, wasfounded in 2007 and is a UK leader in social media monitoring and analytics. It has undergoneconsiderable expansion to serve over 400 clients including the likes of PR newswire, Barclays andBooking.com.Richard Bagnall MCIPR, Insights and Analytics Director at GorkanaRichard has over 20 years experience in the PR industry. He joined Metrica in 1996, building thecompany into one of the worlds leading PR measurement and media analysis services. Richardcontinues to drive Gorkana Groups Insight and Analysis Services - developing and supporting aglobal client base.As one of the UKs most experienced consultants in how to measure communication, Richardsexperience is not only in demand for traditional media but also for helping to guide the PR industrytowards social media measurement standards. He is actively involved with AMEC (International
Association for the Measurement and Evaluation of Communication), chairing a group the worldsforemost minds on the development of global standards for social media measurement.Before joining Metrica Richard worked in-house for the Royal College of General Practitioners afterworking for Saatchi and Saatchis PR agency, The Rowland Company.Marcus Gault, Managing Director – Insight, PreciseMarcus oversees the development and delivery of our unique and innovative insight services to clientsacross PR and communications, brand and marketing, and has established Precise as the fastestgrowing analysis provider.In addition to advising our clients on a range of communications and marketing challenges, Marcusspeaks regularly at thought leadership conferences on the value of research and analysis in deliveringreturn on investment in communications and marketing, and on the role of social media within themarketing mix.Alex Pearmain, Head of PR and Social Media, O2 in the UKAlex is Head of Social Media and PR at O2, sopanning social media strategy and execution, andmedia relations for products, services, sponsorships etc. His focus is on driving innovative, effectiveintegrated communications for major brands, rooted in a belief that a digital, connected world is abetter world. Before joining O2 to set up their first social media team, he was Head of Digital atFishburn Hedges, where he advised clients including Nestle, Pret, BT and Tetra Pak. O2 has sincebeen recognised for their comprehensive and early-adopting approach to using social media at scale,as a communications, marketing, and service channel. He has worked on pan-European digital andsocial comms approaches, including responsibility for leading Telefonica Europes social mediaapproach across markets.