CIPR Internal Communications Conference - Fiona Gibson - HSBC

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CIPR Internal Communications Conference - Fiona Gibson - HSBC

  1. 1. Building a world-class employee communications function September 2013 INTERNAL
  2. 2. About HSBC • 80 countries and territories • 6,600 offices • 55 million customers • 270,000 employees • Over 100 languages and dialects spoken • 2011: New strategy, new structure INTERNAL
  3. 3. The communications challenge…the way we were • Growth through acquisition • Multiple cultures, processes, products and channels • Inconsistency of communications approach and capability • Inconsistent recruitment practices; job descriptions, salary, grade etc • Communications practitioners embedded in the business • No visibility of who doing communications and where • No global communications strategy • No seat at the top table INTERNAL
  4. 4. The solution • Audit of communications practitioners • Global communications strategy aligned to the business • Competency framework • Learning needs analysis • Development of three stage programme, plus supplementary learning • Review and measurement • Accreditation INTERNAL
  5. 5. The framework INTERNAL
  6. 6. The framework INTERNAL
  7. 7. The outcome • Reached 254 people from over 25 countries • 100% of all delegates have developed personal learning plans • Surpassed target of 8 out of 10 feedback score for modules 1 and 2 – average scores were 8.6 and 8.8 respectively • Surpassed target of 3 out of 4 feedback score for Module 3 – average score was 3.74 • Met target feedback score of 8 out of 10 for Learning Labs • Practitioner skills levels increased in the six months from enrolment – From 61% capability in all skills to 71% • Expert skills levels increased in the six months from enrolment – From 64% capability in all skills to 74% INTERNAL
  8. 8. Where next? • Becoming a more integrated communications function - external comms • Addressing current business needs - becoming business experts, not just subject matter experts • Continual improvement using our in-house capabilities INTERNAL
  9. 9. Any questions? INTERNAL
  10. 10. 10 INTERNAL

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