#CIPRSM#CIPRSMConvergence.Your digital strategy has its daysnumbered.
#CIPRSM#CIPRSM“Convergence: the seamless experience ofseeing no boundaries between our onlineand offline lives - total integration.”Me*, 2010(I know, I hate me too right now.)
#CIPRSM#CIPRSMHow did convergence happen?Our offline life Our online life
#CIPRSM#CIPRSMHow did convergence happen?Our offline life Our online lifeMobile
#CIPRSM#CIPRSMOur offline life Our online lifeMobileHow do businesses approach it?Mobile strategyATL campaignCustomer CareDigital strategySocial strategySEOBTL campaignResearch andgroups
#CIPRSM#CIPRSMHow should businesses approach it?SEODigital strategyMobileOur offline life Our online lifeMobile strategyResearch andgroupsBTL campaignATL campaignCustomer Care
#CIPRSM#CIPRSMHow should businesses approach it?SEODigital strategyMobileOur offline life Our online lifeMobile strategyResearch andgroupsBTL campaignATL campaignCustomer CareSocial business: abusiness that has humaninsight in its DNA,enabled by technology.
#CIPRSM#CIPRSMComplexity.Breaking down the cubicleculture and embracing a bit ofchaos.
#CIPRSM#CIPRSM“Good ideas can come from anywhere – itdoesn’t matter what sort of agency youare”KeithWeed, CMO Unilever, 2012
#CIPRSM#CIPRSMHowever, the network is already there
#CIPRSM#CIPRSMThree big thingsUnderstand the informal networkswithin your businessEmbrace a more open approach toideas and encourage collaborationBegin to help filter data from socialtechnology into your organisation
#CIPRSM#CIPRSMData.Data is the new raw material ofbusiness - the geeks will inheritthe Earth.
#CIPRSM#CIPRSMCraig Mundie, head of research and strategy, Microsoft“Data are becoming the new raw materialof business: an economic input almost ona par with capital and labour.”
#CIPRSM#CIPRSMCutting the bullshit.What does social businessactually mean?
#CIPRSM#CIPRSMLeadership and business strategyDataBe reactivePeopleRetentionOpennessCultureInnovationIntegrationBusinessMeaningIncreaseacquisitionIncreaseretentionImproveinnovationBuild betterrelationships
#CIPRSM#CIPRSMMarketing and advertisingPlanning Creative Media Execution
#CIPRSM#CIPRSMBusiness Influencer* Audience*traditionally a journalistPublic relations
#CIPRSM#CIPRSMBusiness Influencer* Audience*this could now be anyoneInfluencer*Influencer*AudienceAudiencePublic relations
#CIPRSM#CIPRSMSalesUse social media tracking toolsto find people looking to buyEmpower your salesforce tobecome a category voiceProvide real value through flashsales and dynamic pricing
#CIPRSM#CIPRSMResearch and development“Make things people want,don’t make people want things”John Willshire
#CIPRSM#CIPRSMResearch and developmentNPDCompetitorIntelligenceSourcingexpertiseReal timefeedback“Labs”
#CIPRSM#CIPRSMCustomer serviceIn the time that it takes to answer fivecustomer service telephone calls, youcan deal with fifty through social media.And they’re stored forever on Google.
#CIPRSM#CIPRSMFive steps.Then I’m done, I promise.
#CIPRSM#CIPRSMFive steps to become a social business1. Remember what hitsthe bottom line, a ‘Like’is meaningless without apurchase2.The world is converging, yourbusiness must do the same4. Lean towardscomplexity andembrace it3. Always listen tothe network, butdon’t always react5. Data is thenew oil
#CIPRSM#CIPRSMThank you for attendingFind out more at cipr.co.uk/social-summerSOCIALSUMMER