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Gerard O'Hara, Head of IT EMEA at Facebook - How the Facebook IT department interacts with its customers

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Gerard O'Hara, Head of IT EMEA at Facebook, presented at CIO Event, October 2014

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Gerard O'Hara, Head of IT EMEA at Facebook - How the Facebook IT department interacts with its customers

  1. 1. Enterprise Social Graph Social Graph Org Chart Social Graph shows how Business gets done != How Business is organized
  2. 2. FACEBOOK IT Mission Productivity Efficiency Culturally Enabled
  3. 3. FB IT is responsible for technology at Facebook that is not product… Run / Optimize Higher spend On Build Build / Innovate
  4. 4. Facebook Facebook Culture
  5. 5. Innovation – License to Fail
  6. 6. How we do things - Innovation
  7. 7. BREFORE : Facebook Graph APIs •Multple Data Sources •Manually intensive •Error Prone After – One click view Pull Ad Data & Stats ILLUSTRATIVE ONLY ‘Reduce Signal to Noise Ratio’……
  8. 8. Customer Collaboration @ Facebook •Business Goal – Much stronger collaboration on customer accounts • Data is relevant and up to date • Awareness across the whole organization on account activities •IT Product – Ship our own CRM system • Data visualization - Reduce signal to noise ratio • Leverage existing advertiser data that already exists in FB 11
  9. 9. Take Away’s •Fail often / Learn from it / iterate •Be Bold – ‘What would I do if I was not afraid’ •Align on business objectives, assume / strive to deliver on detail & delight your customer 12
  10. 10. Facebook Questions / Discussion

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