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Differentiate Through InnovationAdrian Simpson19th March, 2013               Public
Gartner Nexus of Forces© 2013 SAP AG. All rights reserved.   Public   2
Opportunity to Gain Real-time Insight Like Never Before              FINANCIAL                  RISK               SALES &...
Options for Innovation                                      Quicker                                          More Agile   ...
Quicker© 2013 SAP AG. All rights reserved.   Public   5
Operational Analysis24 H Vs 3.8 S.                           15000x© 2013 SAP AG. All rights reserved.                  6
Mitsui Knowledge IndustryHealthcare industry – Cancer cell genomic analysis                                               ...
More Agile© 2013 SAP AG. All rights reserved.   Public   8
T-Mobile USA, Inc.Telecom – Measure effectiveness of Marketing Campaigns                                                  ...
More Timely© 2013 SAP AG. All rights reserved.   Public   10
© 2013 SAP AG. All rights reserved.   Public   11
Do More© 2013 SAP AG. All rights reserved.   Public   12
FIGHTING CANCER WITH                                      SAP HANA Oncolyzer                                           3 D...
Detective HANA© 2013 SAP AG. All rights reserved.   Public   14
Provimi (acquired by Cargill)CPG industry – Animal nutrition solutions                    500k Euro                   Prod...
Options for Innovation                                      Quicker                                          More Agile   ...
Thank youContact information:Adrian SimpsonChief Innovation OfficerSAP (UK) Ltd.adrian.simpson@sap.comTwitter @adriansimps...
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Adrian Simpson, Chief Innovation Officer at SAP - Differentiate Through Innovation

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Adrian Simpson, Chief Innovation Officer at SAP spoke at the CIO Event, March 2013

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Adrian Simpson, Chief Innovation Officer at SAP - Differentiate Through Innovation

  1. 1. Differentiate Through InnovationAdrian Simpson19th March, 2013 Public
  2. 2. Gartner Nexus of Forces© 2013 SAP AG. All rights reserved. Public 2
  3. 3. Opportunity to Gain Real-time Insight Like Never Before FINANCIAL RISK SALES & SUPPLY & PERFORMANCE ASSESSMENT MARKETING DEMAND Rapid close, Identify security Track visits, Predict short-falls react fast to risks, suspicious discover best or overflows, external events, behavior, channel mix: search for spikes, holistic financial governance / email, social stock shortfalls, view of business compliance media, search, overflow customer sentiment analysis© 2013 SAP AG. All rights reserved. Public 3
  4. 4. Options for Innovation Quicker More Agile More Timely Do More© 2013 SAP AG. All rights reserved. Public 4
  5. 5. Quicker© 2013 SAP AG. All rights reserved. Public 5
  6. 6. Operational Analysis24 H Vs 3.8 S. 15000x© 2013 SAP AG. All rights reserved. 6
  7. 7. Mitsui Knowledge IndustryHealthcare industry – Cancer cell genomic analysis Product: Real-time Big data (R+Hadoop+HANA) 408,000x faster than traditional disk- Business Challenges based systems in technical PoC  Improve decision making for hospitals which conduct cancer detection based on DNA sequence matching  Reduce delays and minimize the costs associated with new drug discovery by optimizing the process for genome analysis 216x faster DNA analysis results - Technical Challenges from 2-3 days to 20  Existing R and Hadoop architecture is too limited to support big data minutes  Data deluge slows down genome interpretation Benefits  Reduce the time it takes to detect variant DNA and support personalized patient therapeutics  SAP HANA provides in-memory predictive acceleration & correlated analysis  For pharmaceutical companies, provide required new drugs on time and identify “driver mutation” for new drug targets quickly“ ”Genomic DNA analysis in real-time will transform how we enable comprehensive patient care to fight against cancer. SAP HANA will bethe mission critical and reliable data platform to make real-time cancer analytics into a reality. Separately, our internal technicalcomparison demonstrated that SAP HANA outperforms a traditional disk-based system by factor of 408,000 when performing other typesof data analysis.Yukihisa Kato, Director & Executive Officer, CTO, Research and Development Center, MITSUI KNOWLEDGE INDUSTRY CO.,LTD. © 2013 SAP AG. All rights reserved. Public 7
  8. 8. More Agile© 2013 SAP AG. All rights reserved. Public 8
  9. 9. T-Mobile USA, Inc.Telecom – Measure effectiveness of Marketing Campaigns Product: Agile Datamart $10-25 savings per win-back subscriber - Business Challenges potentially billions of additional revenue per  Absence of rapid insights lead to inefficiencies and potential revenue loss year  Proliferation of offers/micro-offers makes offer performance management increasingly strategic  High acquisition costs and intense competition in a saturated market 56x faster insights performing churn analysis Technical Challenges  Big data cannot be analyzed efficiently and accurately 2 Billion+ records Benefit for 21M customers analyzed in 3 hours  Enable targeted micro-offers in real time (Vs. 1 week earlier)  Real-time business decisions to maximize revenue by channel  Refine sales offers leading to increased adoption rate and profitability from their customers“ ”SAP HANA is enterprise ready and can handle information from multiple sources at T-Mobile for targeted offers to more than 21 million customers viachannels such as retail stores, customer care centers and eventually SMS. Since marketing campaigns are frequent and precise to a segment, itrequires rock solid performance in addition to speed of analysis with SAP HANA to provide offers on the fly for improved customer adoption, profitabilityand retention. Jeff Wiggin, VP Entreprise Information Technology , T-Mobile USA, Inc.Based on the rapid analytics that we’re performing on SAP HANA, we are now able to quickly fine tune our current and future campaigns to improve thecustomer adoption rate, reduce churn and increase profitability . Alison Bessho, Director, Enterprise Systems Business Solutions, T-Mobile USA © 2013 SAP AG. All rights reserved. Public 9
  10. 10. More Timely© 2013 SAP AG. All rights reserved. Public 10
  11. 11. © 2013 SAP AG. All rights reserved. Public 11
  12. 12. Do More© 2013 SAP AG. All rights reserved. Public 12
  13. 13. FIGHTING CANCER WITH SAP HANA Oncolyzer 3 Days 2-10 Seconds Before After SAP HANA SAP HANA© 2013 SAP AG. All rights reserved. 13
  14. 14. Detective HANA© 2013 SAP AG. All rights reserved. Public 14
  15. 15. Provimi (acquired by Cargill)CPG industry – Animal nutrition solutions 500k Euro Product: COPA RDS, Ops Rpt RDS v2 working capital Business Challenges reduction within a week  Lower profitability due to poor decision making and demand forecasting  Lower business growth: sales dependent on IT for analytics 40% speed-up of Technical Challenge monthly close from 5  Speed up monthly closing process and increase process quality to 3 days Benefits  Increase profitability in Sourcing by making real-time decisions in purchasing raw materials based on demand forecasting 15,000x faster  Increase profitability in Sales by deciding real-time on commercial proposals analysis and insight based on up-to-date margin analysis“ ”3-3-3 for SAP HANA: in 3 days, we successfully completed a proof of concept using our own CO-PA data; in 3 weeks, we were live andrunning; and within 3 seconds, we now run any CO-PA analysis.Rogier Jacobs, CIO at Provimi © 2013 SAP AG. All rights reserved. Public 15
  16. 16. Options for Innovation Quicker More Agile More Timely Do More© 2013 SAP AG. All rights reserved. Public 16
  17. 17. Thank youContact information:Adrian SimpsonChief Innovation OfficerSAP (UK) Ltd.adrian.simpson@sap.comTwitter @adriansimpson2

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