Abdulaziz Al Mulhem, CIO & Minister at Ministry of Culture and Information - Social media as an IT enabler
SOCIAL MEDIA AS AN ITENABLERhttp://www.almanahjschools.edu.sa/
CONCLUSIONS◆SOCIAL MEDIA ARE INCREASINHLY BLURRINGTHE BOUNDARIES BETWEEN WORK AND PLAY◆SOCIAL MEDIA ARE FOUNDAMENTALLY BASEDON PEOPLE FREELY SHARING INFORMATIONAND DATA◆WHAT EXECUTIVES KNOW ABOUT SOCIALMEDIA IS NOT ALWAYS RIGHT◆BUSINESSES FACE CHANGE MANAGEMENT ASA THREAT FOR IT ACCEPTANCE◆JOIN THE CONVERSATION AND DONT DRIVE
“When it comes to reallygroundbreaking ways ofreaching people, social mediahas so many more legs still togo. We are just at the beginningof this.”Harvard BusinessReviews
MYTHS ABOUT SOCIAL MEDIA1- everybody is on social media (search engines, keywords, blogs,pinterest)2- social news aggregators are dead (great at spurring viral distributionof content)3- you cant do it all in-house (see how others did good)4- you have to spend hours a day on twitter (twitter meetings are efficient)5- social media is solely a broadcast channel (let other taste your service)6- social media can replace your website (build incentive schema foremails)7- no ROI measurement on social media (track user/service)8- blogging is a waste of time (something important and regular to say)9- you have to be on all social network (focus your efforts)10- social media will replace real-life networking (human touch is needed)Neal rodriquez, Forbes.
THE STORY...●BUSINESS EXECUTIVES FACE THE CHALLENGEOF BELEIVING IN IT CREDIBILITY ANDACCOUNTABILITY●TECHNOLOGY EXECUTIVES NEED TO DRIVE THEBUSINESS USING IT●ROI IS NOT ALWAYS CLEAR (BAU)●EXECUTIVES FEAR SOCIAL MEDIA WITHOUT ASOLID EVIDENCE (EFFECTIVE TWO-WAYCOMMUNICATION)●ACCORDING TO HARVARD STUDY, ONLY 10% OFEXECUTIVES FEEL THEY UTILIZE SOCIAL MEDIA
MOVING FORWARD...THE CHANGE MANAGEMENT MODEL ISCHANGED...★BUILD A COLLABORATIVE CULTURE (ALLINFORMED)★CHANGE THE COMMUNICATION MODEL(YAMMER)★CREATE MORE ENCOURAGING LEARNINGEXPERIENCE★SHARE CURRENT PRACTICES THROUGHKNOWLEDGE NETWORKS★IMPROVE EMPLOYEE INVOLVEMENT AND
MOVING FORWARD...THE CONVERSATION MODEL IS CHANGED,SOCIAL, SOCIAL, SOCIAL BUT BEYOND THELOGOS...★CREATE GOOD CONTENT: ACCOUNTABLEINFORMATION DISSEMINATION★ALIGN WITH GOOD CONTENT: BUILDCREDIBILITY★ADD TO THE CONVERSATION BUT DONT DRIVEIT: ENCOURAGE BUSINESS EXPERTS TO LEADAND FIND THAT SLIM CHANCE