Technology Trends Social Media June 2011

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Technology Trends Social Media, a copy of the presentation delivered by Alistair Leathwood, Managing Director, Freshminds Research from the CIM East of England Summer Marketing Conference held on 9 June 2011 at ARU, Chelmsford

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Technology Trends Social Media June 2011

  1. 1. The Future of Social Media ResearchAlistair Leathwood, MD– FreshMinds Research7th April 2011
  2. 2. Looking for Mr Right – a love storyMoral – there’s a lot of info out there
  3. 3. Who are we? Research + Social Media Twice named MRS Social business consulting agency of the year
  4. 4. Ask the audienceWho uses facebook?Who’s written a review?Who’s read a review?Who’s ordered anything online?Who tweets?Who’s posted a question on Quora?Who has a refinery on their FarmVille? Is it everyone?
  5. 5. TINA
  6. 6. Social search Like >3Bn /day
  7. 7. Realtime, offline and online “There is a lot more information per unit of NOW than there was before” Nova Spivack
  8. 8. Blurred boundaries – everyone is a researcher Photo: shoothad
  9. 9. Blurred boundariesFreshMinds vs FreshNetworks?Push pollingSugging
  10. 10. The end of market research?
  11. 11. ...or the salvation?
  12. 12. What do we do? solicit create We collate information validate analyze deliver Thanks to Tom Ewing, Kantar
  13. 13. Free tools!
  14. 14. Professional toolsPower ed by
  15. 15. There’s lots of this Themes Sites Sentiment
  16. 16. Its complicated Benchmarking / Level of support Syndicated / Customer service coverage required Custom data sets Language Services Spidering capability Pricing coverage Usability of Reporting Flexibility Speed of analysis dashboard capabilities Need to real-time Research Data extraction Workflow data objectives capabilitiesPower ed by
  17. 17. So how is it playing out? Listening Engagement
  18. 18. Rollercoaster Our journey with social media research has been a bit of a rollercoaster
  19. 19. But now … We generate genuine insight: quickly, cheaply and build advocacy
  20. 20. And we build real communities
  21. 21. “The future is here. Its just not evenly distributed yet” William Gibson
  22. 22. The future future Privacy backlash More communities Gamification Social CRM Monetisation of access ... and of Opinion
  23. 23. What should you do?
  24. 24. 1. Start nowIf not now, when?If not you, who?
  25. 25. 2. Don’t fail to prepare ... Success is the ability to go from one failure to another with no loss of enthusiasm Winston Churchill
  26. 26. 3. Dip your toe
  27. 27. 4. Do it in a safe environment
  28. 28. 5. Learn
  29. 29. Thank you Any questions?> alistair@freshminds.co.uk> Twitter: @aleathwood 29

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