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Social Media Warren Knight Digital Bootcamp April 2012


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Social Media presentation from Warren Knight at the CIM Digital Marketing Bootcamp, ARU Chelmsford, 17 April 2012

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Social Media Warren Knight Digital Bootcamp April 2012

  1. 1. B2B Social Media “Please feel free to Tweet @wvrknight during this session”
  2. 2. Warren KnightSpeaker / Author / ConsultantCEO, co-founder of Gloople20 years Retail Experience5 years Social MediaSocial Media for BusinessSales Techniques for SMEInternational Business
  3. 3. Online storeGroupBuy & FlashSale Affiliate network Social integration Peer to peer sharing discount Refer a friend Ratings & Mobile platform Embedded reviews Facebook store
  4. 4. Blippar
  5. 5. Buffer
  6. 6. Zopim
  7. 7. Social Media Explained
  8. 8. Social SuccessSocial SalesFind Social forums,blogs, social sites &groupsTune in – Listen to theconversations. Set upGoogle alerts, joingroups and forums, useLinkedIn, follow TwitterconversationsSocialise your CRM –Integrate social profilesTrack social-drivensales – measure thereturn on your socialinvestment
  9. 9. Social SuccessSocial Sales Social Marketing Listen and monitor - Brand, Market and Competition Start dialogues – come out and meet people Identify influencers – let people inside, through blog posts, tweets Make it easy for people to share your content – social commerce trust Use tools that share best practice
  10. 10. Social SuccessSocial Sales Social Marketing Social Customer Service Engage with customers offer a support channel for their issue Encourage ‘one and done’ fast response to tweets & Facebook Automate social listening Maximise your knowledge make it easy for customer- facing people to access your expertise Social-enable your online support portal – rewarding users who help other users Integrate all channels
  11. 11. The Big NewsInfluence Search RankingsGoogle: YES, we do use it as a signal. It isused as a signal in our organic and newsranking. We also use it to enhance our newsuniversally, by marking how many peopleshare an articleGoogle: We treat links shared on FacebookFAN pages the same way we treat tweetedlinks. We have NO personal wall data fromFacebook
  12. 12. The Big NewsInfluence Search Rankings Over 170 million people are already using Google+Google: YES, we do use it as a signal. It isused as a signal in our organic and newsranking. We also use it to enhance our newsuniversally, by marking how many peopleshare an article What we share MattersGoogle: We treat links shared on FacebookFAN pages the same way we treat tweetedlinks. We have NO personal wall data fromFacebook
  13. 13. Brand Continuity
  14. 14. No. 5 Socialise your business
  15. 15. LEAD StrategyLEAD: LISTEN
  17. 17. Best Practice 5 a Day Advice: As an expert you should offer adviceLEAD: LISTEN Share: Article, link information that aligns with your businessLEAD: EXPERIMENT Engage: Industry. Follow them, re-tweet, engage in conversations Have fun: Be funny - send links to relevant funny articlesLEAD: APPLY Special Offer: Send information about a special offer, promotion, event 1 Post a Day Pictures: 3 Images at a time (Facebook) Video: Link to a video you have placed on YouTube Press Release: Take a picture and load or link to online article 1 Blog a Week Add Value: Talk around the business and add value to your audience Competitions & Polls: Find out what your customer want
  19. 19. What is Content MarketingBlogging – 4x more popular with GoogleVideo + PodcastingE-Mail MarketingFlickr, PicasaSocial, Twitter, Google+, LinkedInCase Studies, White PapersTumbler, Posterous
  20. 20. The Power of Content Marketing
  21. 21. TwitterTweet Your Savings#AmexWholefoods$20 Credit, Spend $75
  22. 22. Case Study Five days after posting the videos on their specially designed website, Will it Blend, and on YouTube. They had 9.5 Million views on YouTube.” 150 Million upload the videos and shared.In fact, so popular is this worldwide phenomenon that 210,000 peoplelogged on to eBay to view the leftovers of a blended iPod and iPhone. The dust of each of these products fetched $800 and $901 respectively
  23. 23. United Airlines Breaks Guitar 4 Million People Cost The Airline $180 Million? Which, incidentally, would have bought Dave Carroll more than 51,000 replacement guitars UNDERSTAND AND USE IT ...OR
  24. 24. 7 Social Media Tips to Take-awayOnline + Offline Integration – DIGITAL FIRSTIncorporate Social Media into PR, email, direct mailing & advertisingMake It DigitalCreate a digital version of the original versionTracking Social Media ROIUtilise Google Analytics and tools like Hootsuite to test and trackSEOCreate your online voice & communication using your keywordsContent MarketingUse your keywords in every form of communicationMobileIs your website is mobile compatible use HTML 5 not appsVideoYouTube is the second largest search engine
  25. 25. Social Media Workshop £119 How to Increase Sales using Social Media 27th April in London During the half day workshop I will be helping you.  Define your online voice and improve the brand awareness  Use Twitter, Facebook LinkedIn to increase your online sale  Use the latest Social Media tools to help you save time  Define and reach your online target audience  Design a Social Media Strategy to use Twitter, Facebook, Google+, LinkedIn and more  Learn why sentiment is important to drive sales  Identify do’s and don’ts when implementing your Social Media StrategyIf you would like to find out more information on my workshop, or to book your place please click here:
  26. 26. Consultancy / Training / Mentoring Tell us What You Think