Successfully reported this slideshow.
You’ve unlocked unlimited downloads on SlideShare!
How Can They Pay That Much PerClick?Its their business model!Lets look at the numbers• Adwords -> Sales = Cost• Adwords -> Build List = Asset
Keyword ResearchHow To Select Keywords in Adwords
Keyword Types• Keyword Typeo Problem - my headacheso Generic solution - headaches pain reliefo Branded solution - Hedexo Specific product name - hedex extra 16 tablets• Research keyword modifierso besto newo top 10o award winning• Buying keyword modifierso low costo discounto offero saleo free
A Real Customer Case Study• Inside an adwords account (All settings arewrong!) See example• Match type - Keyword ToolExample Match Type[playground equipment] Exact"playground equipment" Phraseplayground equipment Broad-playground Negative match
Takeaways• Big 3 Mistakeso Using Default settingso Put ad on both Search and Content networko Not measuring the conversion (or not having aconversion)• 3 Unfair Trickso Use broad match and google analytics report to doautomatic keyword researcho Copy the best ad and make it bettero The offer is king - Give the King the most attention
Further Tricks and TipsExchange your business card for a copy of this report
Paid search (PPC) presentation from Lyndon Wright, 2buy1clicks at CIM Digital Marketing Bootcamp, Peterborough, April 2013