Beating the challenges to delivering information to users

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Remote sensing –Beyond images
Mexico 14-15 December 2013

The workshop was organized by CIMMYT Global Conservation Agriculture Program (GCAP) and funded by the Bill & Melinda Gates Foundation (BMGF), the Mexican Secretariat of Agriculture, Livestock, Rural Development, Fisheries and Food (SAGARPA), the International Maize and Wheat Improvement Center (CIMMYT), CGIAR Research Program on Maize, the Cereal System Initiative for South Asia (CSISA) and the Sustainable Modernization of the Traditional Agriculture (MasAgro)

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Beating the challenges to delivering information to users

  1. 1. Beating the challenges to delivering information to users
  2. 2. Information needs during agricultural cycle Source: GSMA mAgri Market Entry Toolkit
  3. 3. WHO IS YOUR END USER?
  4. 4. Market assessment & user needs What do you think your role is? Source: GSMA mAgri Market Entry Toolkit
  5. 5. WHAT HAVE YOU DONE TO ENSURE YOUR DATA IS OF VALUE TO YOUR END USER?
  6. 6. Barriers? Data (Remote sensing product output) End User
  7. 7. Aware Understand Try • Challenges • Focus • Action Regular Useage
  8. 8. What we are aiming for? Source: GSMA mAgri Market Entry Toolkit
  9. 9. Does regular usage by your user lead to financial sustainability and scalability? If not, what is the plan for financing?

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