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Here are the key findings from our brand experience study, identifying the main areas within organisations that
most urgen...
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Brand Experience Statistics Infographic

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Our research shows that 75% of marketers always consider their brand values and positioning before making major commercial or business decisions. However, without senior buy-in or understanding with regards to the importance of brand, how can marketers integrate this ideology across their business and into their overall brand experience? http://goo.gl/vnZ0n1


Here are the key findings from our Brand Experience study, identifying the main areas within organisations that most urgently need tackling in order to enable marketers to deliver on their desired brand experience.

Published in: Marketing
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Brand Experience Statistics Infographic

  1. 1. Here are the key findings from our brand experience study, identifying the main areas within organisations that most urgently need tackling in order to enable marketers to deliver on their desired brand experience. Brand culture and leadership Challenges and opportunities Brand measurement Strategic vision 75% of respondents agree that brand positioning and values are always a consideration when making major commercial or organisational decisions of respondents believe they understand their role in delivering a branded customer experience of marketers say they consistently measure brand, customer-related and non-financial metrics of success say their operations and internal support deliver their services in a way that reflects their brand promise ofrespondentsagreethatall employers understand the strategic vision or direction for the company and brand marketersbelievethattheir brandiswellalignedwith thestrategicdirectionof theirorganisation believe that their organisation would stand by their brand even if it meant sacrificing commercial/financial gain ⅔ believe their internal brand culture is aligned with external brand values 55% of respondents believe their leadership team, HR, corporate communications and marketing departments all speak about the brand with one unified voice 48% of marketers believe that their senior leaders still don’t fully appreciate the strategic role and potential of brand 67% agree that their leadership team use the brand promise or positioning to guide their decision making 50% 50% 43% 6out of 10 81% of respondents believe that experience is a stronger driver of brand performance than communications 77% of respondents believe their senior leadership team have a high impact on the delivery of their organisations brand promise through customer service 50% believe that customer insight and research are the main drivers of decision making in our business of marketers believe their employees care about customer perceptions. 48% © CIM 2016. All rights reserved. Permission to reproduce or extract material from this publication must be sought from CIM. CIM Moor Hall Cookham, Berkshire, SL6 9QH

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