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Trustworthy information

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YouGov poll asking British adults where they trust information from.

Published in: News & Politics
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Trustworthy information

  1. 1. Trustworthy Information survey Conducted by YouGov on behalf of CILIP, the library and information association Fieldwork Dates: 19th - 22nd January 2018 CILIP
  2. 2. 2 CILIP Q1. The following questions are about sources of trustworthy and reliable information... By 'information', we mean any type of knowledge, advice or facts provided by another source in order to help you make decisions. This can include information that affects your personal life (i.e. buying a house), medical advice or understanding world events. By 'trustworthy information', we mean information that you believe to be accurate, correct and unbiased. To what extent, if at all, do you agree or disagree with the following statement? 25% 47% 15% 59% 43% 52% 0% 0% 0% 7% 3% 23% 1% 1% 3% 7% 6% 8% 84% 90% 66% 8% 5% 26% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Strongly agree Tend to agree Neither agree nor disagree Tend to disagree Strongly disagree Don't know Net: Agree Net: Disagree I trust information more when it is given by a professional (i.e. an individual who works or has experience in that field) I feel it is important to educate people on how to find trustworthy information In general, it is harder than ever to find trustworthy information Base: All GB adults (2000)
  3. 3. 3 CILIP Q1_1. The following questions are about sources of trustworthy and reliable information... By 'information', we mean any type of knowledge, advice or facts provided by another source in order to help you make decisions. This can include information that affects your personal life (i.e. buying a house), medical advice or understanding world events. By 'trustworthy information', we mean information that you believe to be accurate, correct and unbiased. To what extent, if at all, do you agree or disagree with the following statement? - In general, it is harder than ever to find trustworthy information 26% 66% 8% 3% 23% 0% 52% 15% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Net: Disagree Net: Agree Don't know Strongly disagree Tend to disagree Neither agree nor disagree Tend to agree Strongly agree Base: All GB adults (2000)
  4. 4. 4 CILIP Q1_2. The following questions are about sources of trustworthy and reliable information... By 'information', we mean any type of knowledge, advice or facts provided by another source in order to help you make decisions. This can include information that affects your personal life (i.e. buying a house), medical advice or understanding world events. By 'trustworthy information', we mean information that you believe to be accurate, correct and unbiased. To what extent, if at all, do you agree or disagree with the following statement? - I feel it is important to educate people on how to find trustworthy information 5% 90% 6% 1% 3% 0% 43% 47% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Net: Disagree Net: Agree Don't know Strongly disagree Tend to disagree Neither agree nor disagree Tend to agree Strongly agree Base: All GB adults (2000)
  5. 5. 5 CILIP Q1_3. The following questions are about sources of trustworthy and reliable information... By 'information', we mean any type of knowledge, advice or facts provided by another source in order to help you make decisions. This can include information that affects your personal life (i.e. buying a house), medical advice or understanding world events. By 'trustworthy information', we mean information that you believe to be accurate, correct and unbiased. To what extent, if at all, do you agree or disagree with the following statement? - I trust information more when it is given by a professional (i.e. an individual who works or has experience in that field) 8% 84% 7% 1% 7% 0% 59% 25% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Net: Disagree Net: Agree Don't know Strongly disagree Tend to disagree Neither agree nor disagree Tend to agree Strongly agree Base: All GB adults (2000)
  6. 6. 6 CILIP Q2a. As a reminder, by 'trustworthy information', we mean information that you believe to be accurate, correct and unbiased. Overall, which, if any, of the following professionals do you think would provide you with trustworthy information? (Please select all that apply) 7% 9% 2% 3% 4% 6% 20% 39% 46% 49% 49% 74% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Don't know None of these Politicians Estate agents Pollsters Journalists Economists Lawyers Librarians Police officers Teachers Medical staff Base: All GB adults (2000)
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