SMALL SCALE, BIG CHANGE: THE IMPACT
OF SOCIAL MEDIA
Laura Gould, Archivist Guinevere Barlow, Research Assistant
Lothian He...
SMALL SCALE…
…BIG CHANGE
 interaction
 reputation/image
 we’re all in Communications now
 new audiences
#TWITTERSUCCESS
WHY SOCIAL MEDIA?
 Communicate…
 …widely
 …quickly
 …directly
 …with little cost or technological implications
 Can ...
ALEXANDER CARMICHAEL (1832 – 1912)
Tartan, brooch and charm © Carsten Flieger
CONTACT US:
 carmichaelwatson.lib.ed.ac.uk
 carmichaelwatson.blogspot.co.uk
 facebook.com/CarmichaelWatsonProject
 @Co...
Small scale, big change : the impact of social media / Laura Gould, Lothian Health Services Archive, Guinevere Barlow, Car...
Small scale, big change : the impact of social media / Laura Gould, Lothian Health Services Archive, Guinevere Barlow, Car...
Small scale, big change : the impact of social media / Laura Gould, Lothian Health Services Archive, Guinevere Barlow, Car...
Small scale, big change : the impact of social media / Laura Gould, Lothian Health Services Archive, Guinevere Barlow, Car...
Small scale, big change : the impact of social media / Laura Gould, Lothian Health Services Archive, Guinevere Barlow, Car...
Small scale, big change : the impact of social media / Laura Gould, Lothian Health Services Archive, Guinevere Barlow, Car...
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Small scale, big change : the impact of social media / Laura Gould, Lothian Health Services Archive, Guinevere Barlow, Carmichael Watson Project

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Laura and Guinivere describe the impact that even small scale social media activity can have on user interaction, specifically with the Lothian Health Services Archive and the Carmichael Watson Project at Edinburgh University's Centre for Research Collections. Presented at the 6th annual Metadata & Web 2.0 seminar organised by the Cataloguing and Indexing Group in Scotland, held at the National Library of Scotland, 21 June 2013

Published in: Business, Technology
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Small scale, big change : the impact of social media / Laura Gould, Lothian Health Services Archive, Guinevere Barlow, Carmichael Watson Project

  1. 1. SMALL SCALE, BIG CHANGE: THE IMPACT OF SOCIAL MEDIA Laura Gould, Archivist Guinevere Barlow, Research Assistant Lothian Health Services Archive Carmichael Watson Project
  2. 2. SMALL SCALE…
  3. 3. …BIG CHANGE  interaction  reputation/image  we’re all in Communications now  new audiences
  4. 4. #TWITTERSUCCESS
  5. 5. WHY SOCIAL MEDIA?  Communicate…  …widely  …quickly  …directly  …with little cost or technological implications  Can we afford not to?
  6. 6. ALEXANDER CARMICHAEL (1832 – 1912) Tartan, brooch and charm © Carsten Flieger
  7. 7. CONTACT US:  carmichaelwatson.lib.ed.ac.uk  carmichaelwatson.blogspot.co.uk  facebook.com/CarmichaelWatsonProject  @Coll97CW / @finnyfall  Carmichael.watson@ed.ac.uk  lhsa.lib.ed.ac.uk  lhsa.blogspot.com  facebook.com/lhsa.edinburgh  @lhsaeul / @lauralgould  lhsa@ed.ac.uk  Flickr: search ‘Lothian Health Services Archive’ The Carmichael Watson Project Pròiseact MhicGilleMhìcheil MhicBhatair

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