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The University of Nottingham’s JISC-funded SALAMI project is asking the question ‘How can Labour Market Information be collected and used in ways that cut costs, enable shared services and achieve more for less effort? ‘. Many different users are collating and viewing LMI, each downloading, interpreting and describing data for their own purposes resulting in significant duplication of effort (Booth and Coolin 2010). The educational landscape is changing. These challenges offer an opportunity for creativity to thrive in a new business environment where hitherto peripheral technological approaches are considered as long term viable business solutions.