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Competitive Intelligence& Big DataInformation Monitoring, Analysis & Trend Detectionin Real-Time
CID GmbHCID Consulting GmbHPattern Science AG 200 employees established 1997 4 locations   headquarters in Freigericht,...
Alexander StumpfeggerCID GmbH / CID Consulting GmbH
Information Worker
Information Worker
Human Resources        Auditing Manager      ManagerMarketing Manager                CEO     Analyst                      ...
Competitive Intelligence       Analyst    Information Worker
Product                                        Manager                                    Competitive IntelligencePeter R....
Product Development Process       Appraisal   Development   Production
Product Development Process                 Appraisal   Development      Production                             Analyze, E...
Product Development Process                 Appraisal   Development      Production                             Analyze, E...
Product Development Process                 Appraisal   Development      Production                             Analyze, E...
Appraisal   Development   Production
Appraisal   Development   Production
Actions &                    Decisions            TaskAppraisal   Development         Production
KNOWLEDGE                     Actions &                     Decisions             TaskAppraisal    Development         Pro...
KNOWLEDGESkillsExpertise, Experience...                                    Actions &                                    De...
KNOWLEDGEInformationSkillsExpertise, Experience...                                    Actions &                           ...
KNOWLEDGEInformationSkillsExpertise, Experience...                                    Actions &                           ...
KNOWLEDGE = Sum of actionable and                                             decision-supporting information             ...
KNOWLEDGEInformationSkillsExpertise, Experience...                                    Actions &                           ...
KNOWLEDGEInformationSkillsExpertise, Experience...                                    Actions &                           ...
Product Development Process              Appraisal   Development      Production                          Analyze, Edit,  ...
Product Development Process              Appraisal   Development      Production                          Analyze, Edit,  ...
Product Development Process              Appraisal   Development      Production                          Analyze, Edit,  ...
Product Development Process              Appraisal   Development      Production                          Analyze, Edit,  ...
What Peter does
Report by           Report byProduct Development   Quality Assurance    Results of            Typical customer surveys    ...
Report by           Report byProduct Development   Quality Assurance    Results of            Typical customer surveys    ...
Report by           Report byProduct Development   Quality Assurance    Results of            Typical customer surveys    ...
Internal                                                    Web                           Social MediaKnowledge           ...
Internal                                                    Web                           Social MediaKnowledge           ...
Internal                                                    Web                           Social MediaKnowledge           ...
Example 1    Monitoring of German Media    6,000 unique sources on the Web    Content Management Systems    10,000 - 15,00...
Example 2    International Consumer Eletronics Exhibition    1,701 unique sources    500 - 1,500 documents per day
Example 3    Global Player Medical Technology    7,100 unique sources    Market Research, Ad Spending    SharePoint, File ...
             Analyze, Edit,             Collect                    Communicate                       ContextualizeWhat Pe...
                        Analyze, Edit,                  Collect                             Communicate                  ...
                        Analyze, Edit,                  Collect                             Communicate                  ...
Product Development Process              Appraisal   Development      Production                          Analyze, Edit,  ...
Product Development Process              Appraisal   Development      Production                          Analyze, Edit,  ...
Product Development Process              Appraisal   Development      Production                          Analyze, Edit,  ...
Product Development Process              Appraisal     Development     Production                          Analyze, Edit, ...
Product Development Process              Appraisal   Development       Production                          Analyze, Edit, ...
Product Development Process              Appraisal   Development          Production                          Analyze, Edi...
Big Data Amount Variety Velocity
Peters Online Search
Peters Online Search
Peters Online Search
Peters Online Search
Peters Online Search
Peters Online Search                       43.600.000
Peters Online Search                       43.600.000                       20.000.000
Peters Online-Recherche
Peters Online-Recherche
Variety
Variety
Variety
Variety
Variety          structured & unstructured                 information
Peters Online Search
Peters Online Search
Peters Online Search
Peters Online Search
   Analyze, Edit,            Collect                        Communicate                          ContextualizeWhat Peter ...
   Analyze, Edit,             Collect                        Communicate                           Contextualize  Peter c...
   Analyze, Edit,             Collect                        Communicate                           Contextualize  Peter c...
   Analyze, Edit,             Collect                        Communicate                           Contextualize  Peter c...
   Analyze, Edit,              Collect                        Communicate                            Contextualize  Peter...
   Analyze, Edit,              Collect                        Communicate                            Contextualize  Peter...
Product Development Process              Appraisal   Development      Production                          Analyze, Edit,  ...
Product Development Process              Appraisal   Development      Production                          Analyze, Edit,  ...
Product Development Process              Appraisal   Development      Production                          Analyze, Edit,  ...
Product Development Process              Appraisal     Development     Production                           Analyze, Edit,...
Product Development Process              Appraisal   Development       Production                          Analyze, Edit, ...
Product Development Process                   Appraisal   Development       Production                               Analy...
Analyze, Edit,    Communicate            Collect                       ContextualizeWhat Peter should change
Analyze, Edit,    Communicate             Collect                        Contextualize  Peter does mostly not deliver up-...
Analyze, Edit,    Communicate             Collect                        Contextualize  Peter does mostly not deliver up-...
Challenge     Collect  Analyze, Edit,  Contextualize  Communicate
Challenge     Collect  Analyze, Edit,  Contextualize  Communicate                   Intelligent provision of actionable & ...
Challenge     Collect  Analyze, Edit,  Contextualize  Communicate
Approach:   Collect                                Centralized                                Index                      C...
Approach:                                      Collect                                                                    ...
Challenge     Collect  Analyze, Edit,  Contextualize  Communicate
Challenge     Collect  Analyze, Edit,  Contextualize  Communicate
Approach:             Analyze, Edit,                      Contextualize   “Findability”                           Knowledg...
Wolfsburg (Germany), 08.11.2006 -             Tokenization"The Presidium of the Supervisory Board ofVolkswagen AG and Chai...
Wolfsburg (Germany), 08.11.2006 -               Tokenization"The Presidium of the Supervisory Board ofVolkswagen AG and Ch...
Wolfsburg (Germany), 08.11.2006 -                Tokenization"The Presidium of the Supervisory Board ofVolkswagen AG and C...
Wolfsburg (Germany), 08.11.2006 -                     Tokenization"The Presidium of the Supervisory Board ofVolkswagen AG ...
Wolfsburg (Germany), 08.11.2006 -                     Tokenization"The Presidium of the Supervisory Board ofVolkswagen AG ...
Wolfsburg (Germany), 08.11.2006 -                     Tokenization"The Presidium of the Supervisory Board ofVolkswagen AG ...
Entity IdentificationKnowledge  Base            Concept Recognition
Enterprise             SubsidiaryProduct                                  Entity Identification                      Knowl...
Enterprise                 Subsidiary  Product                                      Entity Identification                 ...
Enterprise                 Subsidiary  Product                                      Entity Identification                 ...
Enterprise                 Subsidiary  Product                                      Entity Identification                 ...
Wolfsburg (Germany), 08.11.2006 -                     Tokenization"The Presidium of the Supervisory Board ofVolkswagen AG ...
Challenge     Collect  Analyze, Edit,  Contextualize  Communicate
Challenge     Collect  Analyze, Edit,  Contextualize  Communicate
Challenge     Collect  Analyze, Edit,  Contextualize  Communicate
Challenge     Collect  Analyze, Edit,  Contextualize  Communicate
Challenge     Collect  Analyze, Edit,  Contextualize  Communicate
Challenge
Challenge
Challenge
Thank You!      Alexander Stumpfegger      CID GmbH / CID Consulting GmbH      Gewerbepark Birkenhain 1      D-63579 Freig...
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
Competitive Intelligence & Big Data
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Competitive Intelligence & Big Data

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Information Monitoring, Analysis & Trend Detection in Real-Time.

• How Competitive Intelligence can profit from Knowledge Management & Big Data
• How to tackle information overload and analyze most different kinds of data from financial and market figures, competitor and product information, news, scientific publications to Social Media etc.
• Possibilities and methods not only to manage knowledge but to gain insights and support decision making
• Ways to prove the benefit of an investment in a CI tool for business

Huge amounts of information today offer great possibilities for Competitive Intelligence to monitor the market and track developments. “Big Data” as a new trend in information management is a chance but also a challenge for CI at the same time. Data from business intelligence, document management, the Web, Social Media, patents, the “Deep Web” etc. offers indicators of market changes and influences on a company. Innovative Information Management Technology can support to consolidate this information and provide analytics to detect topics and trends.

Published in: Business, Technology
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Competitive Intelligence & Big Data

  1. 1. Competitive Intelligence& Big DataInformation Monitoring, Analysis & Trend Detectionin Real-Time
  2. 2. CID GmbHCID Consulting GmbHPattern Science AG 200 employees established 1997 4 locations headquarters in Freigericht, Frankfurt Rhine-Main
  3. 3. Alexander StumpfeggerCID GmbH / CID Consulting GmbH
  4. 4. Information Worker
  5. 5. Information Worker
  6. 6. Human Resources Auditing Manager ManagerMarketing Manager CEO Analyst Competitive Intelligence Product Developer Analyst Information Worker
  7. 7. Competitive Intelligence Analyst Information Worker
  8. 8. Product Manager Competitive IntelligencePeter R. AnalystRight Hand of the Product Manager Information Worker
  9. 9. Product Development Process Appraisal Development Production
  10. 10. Product Development Process Appraisal Development Production Analyze, Edit, Collect Communicate ContextualizeSupporting Process - Search for Information
  11. 11. Product Development Process Appraisal Development Production Analyze, Edit, Collect Communicate ContextualizeSupporting Process - Search for Information
  12. 12. Product Development Process Appraisal Development Production Analyze, Edit, Collect Communicate ContextualizeSupporting Process - Search for Information
  13. 13. Appraisal Development Production
  14. 14. Appraisal Development Production
  15. 15. Actions & Decisions TaskAppraisal Development Production
  16. 16. KNOWLEDGE Actions & Decisions TaskAppraisal Development Production
  17. 17. KNOWLEDGESkillsExpertise, Experience... Actions & Decisions Task Appraisal Development Production
  18. 18. KNOWLEDGEInformationSkillsExpertise, Experience... Actions & Decisions Task Appraisal Development Production
  19. 19. KNOWLEDGEInformationSkillsExpertise, Experience... Actions & Decisions Task Appraisal Development Production
  20. 20. KNOWLEDGE = Sum of actionable and decision-supporting information & skills (knowledge, experience, expertise…) individuals use toInformation manage tasks and solve problems.SkillsExpertise, Experience... Actions & Decisions Task Appraisal Development Production
  21. 21. KNOWLEDGEInformationSkillsExpertise, Experience... Actions & Decisions Task Appraisal Development Production
  22. 22. KNOWLEDGEInformationSkillsExpertise, Experience... Actions & Decisions Task Appraisal Development Production
  23. 23. Product Development Process Appraisal Development Production Analyze, Edit, Collect Communicate Contextualize
  24. 24. Product Development Process Appraisal Development Production Analyze, Edit, Collect Communicate Contextualize
  25. 25. Product Development Process Appraisal Development Production Analyze, Edit, Collect Communicate Contextualize What Peter does
  26. 26. Product Development Process Appraisal Development Production Analyze, Edit, Collect Communicate Contextualize 1. Check state of internal development 2. Gather feedback from customers & service 3. Search for innovation of competitors What Peter does
  27. 27. What Peter does
  28. 28. Report by Report byProduct Development Quality Assurance Results of Typical customer surveys magazines What Peter does
  29. 29. Report by Report byProduct Development Quality Assurance Results of Typical customer surveys magazines What Peter doesn’t know
  30. 30. Report by Report byProduct Development Quality Assurance Results of Typical customer surveys magazines What Peter doesn’t know
  31. 31. Internal Web Social MediaKnowledge Monitoring Deep Web Business Personal Intelligence Big Data Information Monitoring
  32. 32. Internal Web Social MediaKnowledge Monitoring Deep Web Business Personal Intelligence Big Data Information Monitoring
  33. 33. Internal Web Social MediaKnowledge Monitoring Deep Web Business Personal Intelligence Big Data Information Monitoring What Peter doesn’t know
  34. 34. Example 1 Monitoring of German Media 6,000 unique sources on the Web Content Management Systems 10,000 - 15,000 documents per day
  35. 35. Example 2 International Consumer Eletronics Exhibition 1,701 unique sources 500 - 1,500 documents per day
  36. 36. Example 3 Global Player Medical Technology 7,100 unique sources Market Research, Ad Spending SharePoint, File Shares 100 - 500 documents per day
  37. 37.  Analyze, Edit, Collect Communicate ContextualizeWhat Peter should change
  38. 38.  Analyze, Edit, Collect Communicate Contextualize Peter works with incomplete information  because he does not use many sources sufficiently. a lot of work, amount to big, no trust …  because he does simply not know many sources.What Peter should change
  39. 39.  Analyze, Edit, Collect Communicate Contextualize Peter works with incomplete information  because he does not use many sources sufficiently. a lot of work, amount to big, no trust …  because he does simply not know many sources.What Peter should change
  40. 40. Product Development Process Appraisal Development Production Analyze, Edit, Collect Communicate Contextualize
  41. 41. Product Development Process Appraisal Development Production Analyze, Edit, Collect Communicate Contextualize
  42. 42. Product Development Process Appraisal Development Production Analyze, Edit, Collect Communicate Contextualize What Peter does
  43. 43. Product Development Process Appraisal Development Production Analyze, Edit, Collect Communicate Contextualize Read, Summarize, Generate Combine, … Knowledge What Peter does
  44. 44. Product Development Process Appraisal Development Production Analyze, Edit, Collect Communicate Contextualize What Peter realizes soon
  45. 45. Product Development Process Appraisal Development Production Analyze, Edit, Collect Communicate Contextualize Peter can review only a small amount of the available information What Peter realizes soon
  46. 46. Big Data Amount Variety Velocity
  47. 47. Peters Online Search
  48. 48. Peters Online Search
  49. 49. Peters Online Search
  50. 50. Peters Online Search
  51. 51. Peters Online Search
  52. 52. Peters Online Search 43.600.000
  53. 53. Peters Online Search 43.600.000 20.000.000
  54. 54. Peters Online-Recherche
  55. 55. Peters Online-Recherche
  56. 56. Variety
  57. 57. Variety
  58. 58. Variety
  59. 59. Variety
  60. 60. Variety structured & unstructured information
  61. 61. Peters Online Search
  62. 62. Peters Online Search
  63. 63. Peters Online Search
  64. 64. Peters Online Search
  65. 65.  Analyze, Edit, Collect Communicate ContextualizeWhat Peter should change
  66. 66.  Analyze, Edit, Collect Communicate Contextualize Peter considers only selected data, because  single sources offer more and more data  data is represented in most different formats  data changes faster and fasterWhat Peter should change
  67. 67.  Analyze, Edit, Collect Communicate Contextualize Peter considers only selected data, because  single sources offer more and more data  data is represented in most different formats  data changes faster and fasterWhat Peter should change
  68. 68.  Analyze, Edit, Collect Communicate Contextualize Peter considers only selected data, because  single sources offer more and more data  data is represented in most different formats  data changes faster and faster Consider all relevant data!What Peter should change
  69. 69.  Analyze, Edit, Collect Communicate Contextualize Peter does not manage to  analyze information in full  recognize correlations within different data and combine theseWhat Peter should change
  70. 70.  Analyze, Edit, Collect Communicate Contextualize Peter does not manage to  analyze information in full  recognize correlations within different data and combine theseWhat Peter should change
  71. 71. Product Development Process Appraisal Development Production Analyze, Edit, Collect Communicate Contextualize
  72. 72. Product Development Process Appraisal Development Production Analyze, Edit, Collect Communicate Contextualize
  73. 73. Product Development Process Appraisal Development Production Analyze, Edit, Collect Communicate Contextualize What Peter does
  74. 74. Product Development Process Appraisal Development Production Analyze, Edit, Collect Communicate Contextualize Send emails, create reports, write newletters, … What Peter does
  75. 75. Product Development Process Appraisal Development Production Analyze, Edit, Collect Communicate Contextualize What Peter realizes soon
  76. 76. Product Development Process Appraisal Development Production Analyze, Edit, Collect Communicate ContextualizeAs soon as a report is ready, its content is already outdated. What Peter realizes soon
  77. 77. Analyze, Edit,  Communicate Collect ContextualizeWhat Peter should change
  78. 78. Analyze, Edit,  Communicate Collect Contextualize Peter does mostly not deliver up-to-date reports,  because the data at the basis of his reports changes continuoslyWhat Peter should change
  79. 79. Analyze, Edit,  Communicate Collect Contextualize Peter does mostly not deliver up-to-date reports,  because the data at the basis of his reports changes continuoslyWhat Peter should change
  80. 80. Challenge Collect Analyze, Edit, Contextualize Communicate
  81. 81. Challenge Collect Analyze, Edit, Contextualize Communicate Intelligent provision of actionable & decision-supporting information!
  82. 82. Challenge Collect Analyze, Edit, Contextualize Communicate
  83. 83. Approach: Collect Centralized Index Crawler
  84. 84. Approach: Collect Centralized Index Crawler Interfaces Crawler Wolfsburg (Deutschland), 08.11.2006 – „Das Präsidium des Board of Directorss der Volkswagen AG und der Vorsitzende des Board of Managerss, Herr Dr. Bernd Pischetsrieder, haben sich einvernehmlich über sein Ausscheiden zum 31.12.2006 verständigt.“ Diese kurze Mitteilung veröffentlichte der VW-Enterprise gestern Abend über das Ausscheiden seines Board of Managerssvorsitzenden. Nachfolger soll der jetzige Board of Managersschef von Audi, Martin Winterkorn, werden. Weitere Erklärungen gab die Enterprisespitze zu dem Vorgang nicht ab. Auch der größte Anteilseigner von VW, der Crawling of relevant parts of a website Internal Systems (SharePoint, CRM, DMS...)
  85. 85. Challenge Collect Analyze, Edit, Contextualize Communicate
  86. 86. Challenge Collect Analyze, Edit, Contextualize Communicate
  87. 87. Approach: Analyze, Edit, Contextualize “Findability” Knowledge of actionable &decision-supporting information
  88. 88. Wolfsburg (Germany), 08.11.2006 - Tokenization"The Presidium of the Supervisory Board ofVolkswagen AG and Chairman of the LemmatizationBoard, Dr. Bernd Pischetsrieder, haveagreed by consensus he retires on31.12.2006."This short note was published by the VWGroup last night about the resigning of itschief executive. Successor will be the CEOof Audi, Martin Winterkorn. There were nofurther explanations by the company.Also the largest shareholder of VW, thesports car manufacturer Porsche AG, didnot want to comment.
  89. 89. Wolfsburg (Germany), 08.11.2006 - Tokenization"The Presidium of the Supervisory Board ofVolkswagen AG and Chairman of the LemmatizationBoard, Dr. Bernd Pischetsrieder, haveagreed by consensus he retires on Entity Recognition31.12.2006."This short note was published by the VWGroup last night about the resigning of itschief executive. Successor will be the CEOof Audi, Martin Winterkorn. There were nofurther explanations by the company.Also the largest shareholder of VW, thesports car manufacturer Porsche AG, didnot want to comment.
  90. 90. Wolfsburg (Germany), 08.11.2006 - Tokenization"The Presidium of the Supervisory Board ofVolkswagen AG and Chairman of the LemmatizationBoard, Dr. Bernd Pischetsrieder, haveagreed by consensus he retires on Entity Recognition31.12.2006." Entity IdentificationThis short note was published by the VWGroup last night about the resigning of itschief executive. Successor will be the CEOof Audi, Martin Winterkorn. There were nofurther explanations by the company.Also the largest shareholder of VW, thesports car manufacturer Porsche AG, didnot want to comment.
  91. 91. Wolfsburg (Germany), 08.11.2006 - Tokenization"The Presidium of the Supervisory Board ofVolkswagen AG and Chairman of the LemmatizationBoard, Dr. Bernd Pischetsrieder, haveagreed by consensus he retires on Entity Recognition31.12.2006." Entity IdentificationThis short note was published by the VWGroup last night about the resigning of itschief executive. Successor will be the CEOof Audi, Martin Winterkorn. There were no Recognition of Unknown Personsfurther explanations by the company.Also the largest shareholder of VW, thesports car manufacturer Porsche AG, didnot want to comment.
  92. 92. Wolfsburg (Germany), 08.11.2006 - Tokenization"The Presidium of the Supervisory Board ofVolkswagen AG and Chairman of the LemmatizationBoard, Dr. Bernd Pischetsrieder, haveagreed by consensus he retires on Entity Recognition31.12.2006." Entity IdentificationThis short note was published by the VWGroup last night about the resigning of itschief executive. Successor will be the CEOof Audi, Martin Winterkorn. There were no Recognition of Unknown Personsfurther explanations by the company. Resolution of NamesAlso the largest shareholder of VW, thesports car manufacturer Porsche AG, didnot want to comment.
  93. 93. Wolfsburg (Germany), 08.11.2006 - Tokenization"The Presidium of the Supervisory Board ofVolkswagen AG and Chairman of the LemmatizationBoard, Dr. Bernd Pischetsrieder, haveagreed by consensus he retires on Entity Recognition31.12.2006." Entity IdentificationThis short note was published by the VWGroup last night about the resigning of itschief executive. Successor will be the CEOof Audi, Martin Winterkorn. There were no Recognition of Unknown Personsfurther explanations by the company. Resolution of NamesAlso the largest shareholder of VW, thesports car manufacturer Porsche AG, did Concept Recognitionnot want to comment.
  94. 94. Entity IdentificationKnowledge Base Concept Recognition
  95. 95. Enterprise SubsidiaryProduct Entity Identification Knowledge Base Concept Recognition
  96. 96. Enterprise Subsidiary Product Entity Identification KnowledgeSupervisory Board Base Board of Managers Board of Directors Concept RecognitionVolkswagen Golf
  97. 97. Enterprise Subsidiary Product Entity Identification KnowledgeSupervisory Board Base Board of Managers Board of Directors Concept RecognitionVolkswagen Golf
  98. 98. Enterprise Subsidiary Product Entity Identification KnowledgeSupervisory Board Base Board of Managers Board of Directors Concept RecognitionVolkswagen Golf
  99. 99. Wolfsburg (Germany), 08.11.2006 - Tokenization"The Presidium of the Supervisory Board ofVolkswagen AG and Chairman of the LemmatizationBoard, Dr. Bernd Pischetsrieder, haveagreed by consensus he retires on Entity Recognition31.12.2006." Entity IdentificationThis short note was published by the VWGroup last night about the resigning of itschief executive. Successor will be the CEOof Audi, Martin Winterkorn. There were no Recognition of Unknown Personsfurther explanations by the company. Resolution of NamesAlso the largest shareholder of VW, thesports car manufacturer Porsche AG, did Concept Recognitionnot want to comment. Keyword Analysis
  100. 100. Challenge Collect Analyze, Edit, Contextualize Communicate
  101. 101. Challenge Collect Analyze, Edit, Contextualize Communicate
  102. 102. Challenge Collect Analyze, Edit, Contextualize Communicate
  103. 103. Challenge Collect Analyze, Edit, Contextualize Communicate
  104. 104. Challenge Collect Analyze, Edit, Contextualize Communicate
  105. 105. Challenge
  106. 106. Challenge
  107. 107. Challenge
  108. 108. Thank You! Alexander Stumpfegger CID GmbH / CID Consulting GmbH Gewerbepark Birkenhain 1 D-63579 Freigericht www.cid.de Tel.: +49 6051-9772-0 E.: a.stumpfegger@cid.de twitter: @CIDGermany “Topic Analyst to go”: @TopicAnalyst

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