Chinese social media landscape beyond the superlative statistics

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Chinese social media landscape beyond the superlative statistics

  1. 1. The China Social Media Landscape
  2. 2. Blogs Diary: “About Me” BBS Community: “About Topics” SNS Network: “About Relationships” 221 Million 117 Million 176 Million Social Media In China
  3. 3. Why is it so significant in China? The need for fellowship The need to be entertained
  4. 4. Why is it so significant in China? The need to be heard The need for a trusted source
  5. 5. Why is it so significant in China? The need to keep informed The need be me
  6. 6. What are they talking about?
  7. 7. A place of fellowship..
  8. 8. Fubai (FB): offline car club meetings Focus FB Football Game
  9. 9. 闪玩 ‘Flash Play’
  10. 10. Where the most unlikely people become famous.. People never tire of looking at my face, and my physique gives men nose- bleeds.” -Fu Rong Jie Jie “I’d rather cry in my BMW” -Ma Nuo
  11. 11. 韩寒 博客访问:379,893,095
  12. 12. A place to make a statement
  13. 13. Where RMB 13 billion exists in virtual currency..
  14. 14. Where companies can engage with their fans…
  15. 15. And sometimes they say it better than we can
  16. 16. Where the company doesn’t have to be the bad guy.. Li Qing Microsoft MVP
  17. 17. But things can also go wrong….
  18. 18. Where a whole new language exists… • 1414 —— 意思意思。 3166 —— 撒由那拉,再见。(日语) 3q —— Thank you,谢谢你。 4242 —— 是啊是啊。 555 —— wuwu,呜呜呜(哭) 。 7456 —— 气死我咯。 8147 —— 不要生气。 84 —— 不是。类似的还有:848 (不是吧)。 • 848 —— 不是吧。 886 —— 拜拜喽! 88 —— bye bye,白白,拜拜,再见。 9494 —— 就是就是。
  19. 19. Where companies can engage in profitable relationships…
  20. 20. How can we do better? • Quality not quantity • Take the “Media” out of Social • Be a part of it, don’t control it • Build a super fan base
  21. 21. Your brand as a rock band 1. Own your own database 2. Talk to them via an e Newsletter 3. Communicate Regularly 4. Include links to places you want your fans to go
  22. 22. Thank you

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