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Why Engineers for Electric Utility Companies Should RESPECT Blogs

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A recent survey of engineers conducted by CFE Media and Trew Marketing revealed a troubling norm: most of the engineers who participated admitted they find blogs to lack credibility as a content source. As a company that works with a number of engineers who design and implement secondary containment solutions in the electric utility industry, we want to do whatever we can to reverse this line of thinking. This presentation details the many benefits that blogs can provide engineering professionals if used as a resource and research tool.

For more information, visit http://www.ciagent.com.

Published in: Engineering
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Why Engineers for Electric Utility Companies Should RESPECT Blogs

  1. 1. Why Engineers in the Electric Utility Industry Should R-E-S-P-E-C-T Blogs
  2. 2. What is a blog? • Collection of articles on a website • Often listed in reverse chronological order • Usually uses informal or conversational writing style
  3. 3. How engineers feel *Margin of error: +/- 3.1% at a 95% confidence level CFE Media and TREW Marketing surveyed CFE Media’s engineers about how they find, use and engage with content, specifically e-newsletters, blogs, and contact forms. • Data collected: Oct. 10-17, 2014 • Number of respondents: 1,011* • Incentive: drawing for $50 VISA gift card
  4. 4. How engineers feel Yes 22% No 78% Yes No CFE Media and TREW Marketing survey: “Marketing to Engineers™ e-Newsletters, Blogs & Contact Forms” (December 2014) Only 22% of audience found blogs to be a valuable resource
  5. 5. How engineers feel 19% 12% 26% 31% 62% 74% 64% 60% INDEPENDENT BLOGS SUPPLIER/VENDOR BLOGS TRADE PUBLICATIONS' BLOGS INDUSTRY ASSOCIATION BLOGS BLOG SOURCE CREDIBILITY* Very credible Moderately credible *Of engineers who identified blogs as valuable content, CFE Media and TREW Marketing survey: “Marketing to Engineers™ e-Newsletters, Blogs & Contact Forms” (December 2014)
  6. 6. How engineers feel *Of engineers who identified blogs as valuable content, CFE Media and TREW Marketing survey: “Marketing to Engineers™ e-Newsletters, Blogs & Contact Forms” (December 2014) 80% 76% 74% 67% 56% 51% 28% 25% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% CREDIBLE BLOG CHARACTERISTICS*
  7. 7. Blogs deserve R-E-S-P-E-C-T Time to change that point of view – blogs are a valuable content type!
  8. 8. R-E-S-P-E-C-T
  9. 9. R-E-S-P-E-C-T • More colloquial but still professional • Relevant stories and experiences • Humanize companies/brands
  10. 10. R-E-S-P-E-C-T
  11. 11. R-E-S-P-E-C-T • Insight and advice from industry experts • Knowledge base and research resource • Product information, white papers, case studies, etc.
  12. 12. R-E-S-P-E-C-T
  13. 13. R-E-S-P-E-C-T • Multiple points of view • Strategies or suggestions for solving unique problems and challenges • Applications for use
  14. 14. R-E-S-P-E-C-T
  15. 15. R-E-S-P-E-C-T • Ideas, instruction and reflection • Commentary and opinions • Read the comments
  16. 16. R-E-S-P-E-C-T
  17. 17. R-E-S-P-E-C-T • Meet like-minded peers • Discover new vendors, products or projects • Platform for interaction
  18. 18. R-E-S-P-E-C-T
  19. 19. R-E-S-P-E-C-T • Build and develop relationships • Tweet, share and pin valuable content • Sense of community
  20. 20. R-E-S-P-E-C-T
  21. 21. R-E-S-P-E-C-T • News and updates about current trends • New tests, standards, guides, tutorials • Convenient and easy to access around the clock
  22. 22. Recommended blogs • Emerson: It’s Never Been Done Before http://www.emerson.com/neverbeendone/en-us/Pages/default.aspx • Indium Corporation Blogs http://blogs.indium.com/ • Being Brunel: Notes from a Civil Engineer http://www.beingbrunel.com/
  23. 23. Who we are C.I.Agent Solutions is a global leader in solutions for SPCC secondary containment compliance, vault and manhole maintenance, and hydrocarbon filtering needs. We’ve partnered with a number of engineering firms over the years in designing and implementing solutions for the utility industry. Our secondary containment systems, the Barrier Boom and Polyvinyl Liner System, utilizes our C.I.Agent® polymers which solidifies oil into a recyclable rubber-like mass on contact and then acts as a barrier to prevent oil from leaving the containment area.
  24. 24. Who we are C.I.Agent Solutions 11760 Commonwealth Drive Louisville, KY 40299 502.267.0101 www.ciagent.com

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