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Swiss Tablet Trends & the Codex Project

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Philippe Gendret, Digital Manager Edipresse & Mobiletechnics

An update on the Codex project and current trends from Swiss Publishing Houses,

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Swiss Tablet Trends & the Codex Project

  1. 1. TabletsUpgrade from Codex projectCurrenttrends fromSwisspublishing house<br />Zürich 6th of June 2011<br />Philippe Gendret<br />
  2. 2. Print<br /> 65% advertisingdecreasing ? 2-5% / year<br /> 35% readersdecreasing 2-5% / year<br />Web<br /> 99% advertising + 15-25% / year<br />Mobile<br /> 99% advertising + 20-50%/ year<br />Tabletts<br /> 99% advertising sponsoring + (printabo + free iPadaccess)<br />I2<br />Philippe Gendret_ Actualités Digitales_26.05.2011<br />CurrentSwiss Media House business model<br />
  3. 3. I3<br />Philippe Gendret_ Actualités Digitales_26.05.2011<br />Nomadsmonetizations<br />WEB<br />Back to established brands for News sites <br />Pay-wall = quality content = niche = ‘’qualitypaper’’<br />MOBILE<br />1995-2008 logos & ringstones (services + print ad)<br />2009- 2012 premium SMS contests- advertisingpaid contents 2%<br />2010paid-services<br />premium 49%<br />advertising 49%<br />Edipresse April 2011<br />
  4. 4. Codex = OneeKiosk - multiple formats - devicesdownload<br />4<br />Verlage<br />Verlage<br />Verlage<br />Verlage<br />04.03.2010<br />Inhaltsangebote über verschiedene Kanäle<br />„CH eKiosk“<br />Etc.<br />Trendtagung Online - Schweizer eReading Projekt<br />“Content Stores”<br />Browser<br />Internet / Mobile Provider<br />Endgeräte<br />
  5. 5. Codex project<br />5<br />Kunde<br />Verlage<br />Content<br />Codex Pilot-Plattform<br />Netz<br />04.03.2010<br />Verschiedene Anbindungen (ePub Generierung ausprobieren<br />Log-File<br />eReader Frontend<br />User DB<br />Nutzungsdaten<br />Content Server<br />Web-Shop<br />ePub<br />Trendtagung Online - Schweizer eReading Projekt<br />Existierende XML Schnittstellen<br />PC Frontend<br />eBooks<br /><ul><li>Der Pilot hilft uns, die technologischen Herausforderungen anzugehen
  6. 6. Wir erhalten Rückmeldungen von interessieren Testkunden
  7. 7. Wir bauen Know-How auf für eine kommerzielle Umsetzung
  8. 8. Wir schaffen eine Grundlage für die Diskussion mit Lieferanten</li></li></ul><li>Resultsof 2010 Codex‘ssurvey<br />04.03.2010<br />6<br />Trendtagung Online - Schweizer eReading Projekt<br />„Konvergente“ Geräte?<br />Surfen, suchen, Links folgen, Lesen, Videos schauen, Fotos betrachten<br />Lesen<br />
  9. 9. E-inkprocess a 10 yearsdisappointment<br />7<br />Présentation Presse Suisse 23.04.2010<br />A4 <br />Max 200 $<br />
  10. 10. iPhone leader 95% Edipresse’straffic<br />I8<br />Philippe Gendret_ Actualités Digitales_26.05.2011<br />2 to 5% for Edipresse<br />
  11. 11. I9<br />Philippe Gendret_ Actualités Digitales_26.05.2011<br />In years 2005-2008 Publisherswanted to invest in radiosfor increasingtheir audiences in the evening !<br />Source: Xiti<br />Web = offices hours<br />Mobile = transportation + free time<br />source Edipresse News websitesapril 2011<br />
  12. 12. Whichdevice, which content, which business model?<br />10<br />Présentation Presse Suisse 23.04.2010<br />
  13. 13. Publishers challenges<br />Homogenous portfolio (modélisation WePad-G.Waller 15.04.2010)<br />11<br />prix<br />Proche de l’expérience print<br />Présentation Presse Suisse 23.04.2010<br />
  14. 14. PaidiPad = print + web + services one App/brand<br />Philippe Gendret_ Actualités Digitales_26.05.2011<br />services & technologies<br />rédactions<br />webfactory<br />commercial<br />diffusion<br />Best practice <br />I12<br />
  15. 15. 0<br />2011: iPad End User Process<br />2010<br />2011<br />App Codex<br />Free<br />App Mobile<br />Free<br />AppTitle<br />Free<br />App Mobile<br />Free<br />AppTitle<br />Free<br />Single copy<br />Subscription<br />Free Content (web)<br />$<br />$<br />$<br />Publisher<br />Single copy<br />Subscription<br />Single copy<br />Subscription<br />$<br />$<br />$<br />$<br />$<br /> 30%<br /> + <br />Codex cost<br />
  16. 16. iPad futur business model?<br />Philippe Gendret_ Actualités Digitales_26.05.2011<br />Phase II<br />Paid<br />Phase I<br />Freemium<br /><ul><li>Devices volume
  17. 17. Lay-out web
  18. 18. Volume de lecteurs
  19. 19. Advertising
  20. 20. Aut. Content
  21. 21. Ergonomy
  22. 22. Learning curve
  23. 23. Content monetization
  24. 24. Lay-out print + digital
  25. 25. Customers niche
  26. 26. Ad + readers revenues
  27. 27. Ergonomy</li></ul>Phase III<br /><ul><li>1 Application / brand</li></ul>I14<br />?<br />
  28. 28. Thanks for your attention<br />Philippe Gendret<br />pgendret@openwt.com<br />079.455.25.20<br />I15<br />Philippe Gendret_ Actualités Digitales_26.05.2011<br />

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