Development trends for tablets




      MobileMonday #17 - Tablets – the birth
         of a new mobile-device category
    Tablets entered the markets around 10 years
     ago

    Main distinction between convertibles and
     slates

  ...
    Launch in the USA in April 2010; launch in the rest of
     the world in the end of May

    3 mio. units sold until...
    iPad continues the success story of the iPhone

    Main drivers of success:

         Usability

         Apps

 ...
    Predicted usage of the iPad:

         Surfing the internet / Using apps

         Gaming

         Showing / Watc...
    iPad will change our media usage

    Apps for productivity and business like iWork
     and Keynote will enable ass...
    Lunchgate App allows you to find a restaurant
     with your favourite cuisine next to you

    More than 72.000 dow...
    Revolutionary form of computer

    Paving the way for tablets

    Success story like the iPhone

    Implies big...
Thanks for your attention!

Merci beaucoup pour votre attention!

Vielen Dank für Ihre Aufmerksamkeit!



         MobileM...
Your questions




MobileMonday #17 - Tablets – the birth
   of a new mobile-device category
    Classic notebook
                            with a twistable
                            screen

                   ...
    Mixture between a
                            classic notebook
                            and a smartphone

        ...
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iPad: ­ nice gadget or more

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Speaker: Christoph Schrills (Head of Marketing/Sales) from Telesoftas.
https://www.xing.com/profile/ChristophP_Schrills

He gained a comprehensive experience in the field of IT and mobile by working in industry and consulting. Christoph graduated at the University of Cologne.

Development trends for tablets: Tablets will revolutionize our life. Once considered only as a toy the
iPad now paves the way for the usage of tablets by the masses.

iPad launched April 2010, and already reached 3 million sales worldwide
# Main drivers of success: usability, apps, design and apple brand
# Main uses for this new device-category: surfing, viewing/showing pictures, watching videos, listening music, gaming, e-books
# iPad and Tablets will change our media-use habits
Telesoftas launched Lunchgate app (a restaurant finder for office-workers during lunch-break). This has reached top25 apps of Blick am Abend ranking of top apps in Switzerland.

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iPad: ­ nice gadget or more

  1. 1. Development trends for tablets MobileMonday #17 - Tablets – the birth of a new mobile-device category
  2. 2.   Tablets entered the markets around 10 years ago   Main distinction between convertibles and slates   Sensitive technology – low performance – high prices MobileMonday #17 - Tablets – the birth of a new mobile-device category
  3. 3.   Launch in the USA in April 2010; launch in the rest of the world in the end of May   3 mio. units sold until the end of September   Market estimates for tablets: 2010: 20 mio. shipments (13,5 mio. iPads) 2011: 55 mio. shipments (25,5 mio. iPads)  iPad paves the way for tablet usage by the masses MobileMonday #17 - Tablets – the birth of a new mobile-device category
  4. 4.   iPad continues the success story of the iPhone   Main drivers of success:   Usability   Apps   Design   Brand MobileMonday #17 - Tablets – the birth of a new mobile-device category
  5. 5.   Predicted usage of the iPad:   Surfing the internet / Using apps   Gaming   Showing / Watching pictures and videos   E-book reader MobileMonday #17 - Tablets – the birth of a new mobile-device category
  6. 6.   iPad will change our media usage   Apps for productivity and business like iWork and Keynote will enable assignment usage   Growing share in the PC market and substitution of netbooks by 2012 (18%) MobileMonday #17 - Tablets – the birth of a new mobile-device category
  7. 7.   Lunchgate App allows you to find a restaurant with your favourite cuisine next to you   More than 72.000 downloads in the first 2 months   App was featured in Blick am Abend and skyrocketed to Top 25 apps in Switzerland MobileMonday #17 - Tablets – the birth of a new mobile-device category
  8. 8.   Revolutionary form of computer   Paving the way for tablets   Success story like the iPhone   Implies big opportunities for the mobile industry MobileMonday #17 - Tablets – the birth of a new mobile-device category
  9. 9. Thanks for your attention! Merci beaucoup pour votre attention! Vielen Dank für Ihre Aufmerksamkeit! MobileMonday #17 - Tablets – the birth of a new mobile-device category
  10. 10. Your questions MobileMonday #17 - Tablets – the birth of a new mobile-device category
  11. 11.   Classic notebook with a twistable screen   Classic OS   Usable with a pen MobileMonday #17 - Tablets – the birth of a new mobile-device category
  12. 12.   Mixture between a classic notebook and a smartphone   Mobile OS   Usable with a pen or by touch MobileMonday #17 - Tablets – the birth of a new mobile-device category

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