Marketing research

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market research

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Marketing research

  1. 1. Marketing Research<br />
  2. 2. Marketing Research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.<br />Systematic gathering, recording and analysis of data relating to marketing of goods and services.<br />
  3. 3. Marketing research is used to find out the best possible solution for a marketing problem.<br />Used to eliminate possible risk of a specific problem.<br />Based on data, facts and information.<br />Specific procedure is followed to conduct marketing research<br />Managerial purpose.<br />Solution oriented.<br />Characteristics<br />
  4. 4. Importance <br />Consumer oriented marketing<br />Reduces risk<br />Effective managerial decisions<br />Identification of opportunities<br />Stimulates sales<br />Assessment of real image of the company<br />Reduction of marketing cost<br />More profitability<br />
  5. 5. Applications<br /><ul><li>Product research
  6. 6. Advertising research
  7. 7. Distribution research
  8. 8. Pricing research
  9. 9. Consumer research
  10. 10. Sales research
  11. 11. Marketing environment research</li>

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