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Politics, privacy and morality - top trends for 2014, by communications firm SenateSHJ


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Leading Australasian communications firm, SenateSHJ, predicts the top 10 issues and trends for 2014 - and politics, privacy and morality have come out on top.

Published in: Business, News & Politics
  • SenateSHJ’s top 10 predictions for 2014 puts politics, privacy and morality in the spotlight – with big brother always watching
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Politics, privacy and morality - top trends for 2014, by communications firm SenateSHJ

  1. A year of politics, privacy and morality SenateSHJ’s top 10 predictions for 2014 presented by SenateSHJ
  2. 1. You name it, in 2014 they’ll make it political You name it, they’ll make it political in 2014. SenateSHJ - grounded in smart thinking | Tipping Points | November 2013
  3. In Australia • Tony Abbott and the Liberals will be under pressure to make good on their election promises – whilst contending with the arrival of micro parties in the Senate. • The rise of community-based campaigns via social media, for example: Get Up and Destroy the Joint means there will be more campaigning on issues independent of political parties. • Tony Abbott’s controversial Commission of Audit is due to present its findings in March, with major changes likely in social welfare. And it’s election year in New Zealand. Will it be Key or Cunliffe? • Expect a convoluted and complicated political battle, particularly amongst the minor parties. • Politicians will jostle business, social and environmental issues, as much as they will jostle each other. • The false choice between prosperity and the environment will again be offered, with more emotion than fact ruling the debate. • Issues around economic development will see renewed political attention on the regions where the conversation will play out. SenateSHJ - grounded in smart thinking 3
  4. 2. The new media hero will be you SenateSHJ - grounded in smart thinking
  5. • Social media will continue to empower citizens and contribute to mainstream media content. • There will be even greater public participation in the news cycle as a result: we will contribute to the news rather than passively consume it. • Traditional media outlets will rely more and more on this participation, as budgets are stretched. • Now anyone with an internet connection can set themselves up as journalist and publisher – but as more people realise this, and the media environment becomes more cluttered, only the genuinely good will cut through. SenateSHJ - grounded in smart thinking 5
  6. 3. Big brother will be sent to the naughty corner SenateSHJ - grounded in smart thinking | Tipping Points | November 2013
  7. • This year, we will begin to seriously question whether we are willing to trade our privacy for our digital participation. • We will question the role of Big Data in our lives – while still enjoying the benefits of better products and services that data mining brings. • At a governmental level, repercussions of the Five Eyes spying scandal will continue to be felt and this will make us more suspicious of government – both our own and others. SenateSHJ - grounded in smart thinking 7
  8. 4. Social celebrity will square up against social values SenateSHJ - grounded in smart thinking
  9. • Our increased participation through online media - at the cost of our privacy - has made sending, receiving and sharing explicit material easier than ever. • With hyper-sexualised entertainment the norm, more (and younger) people are being exposed to media which challenges traditional social values. • Scandals in 2013 (think Harry Goodman in Australia and Roast Busters in New Zealand) raised questions about how we interact as people, and what values we’re teaching our young. • We will ask more questions this year about the role of authorities, and of communities, in protecting people. • New Zealand’s Harmful Digital Communications Bill demonstrates that the tide is turning – this year we will take collective responsibility for protecting vulnerable people online. SenateSHJ - grounded in smart thinking 9
  10. 5. Journalists will step down off the fence SenateSHJ - grounded in smart thinking
  11. • Boundaries between neutrality and advocacy are blurring, and mainstream journalists will increasingly contribute their own opinions, hopefully not at the expense of balance and fact. • With so much choice, people don’t just want the news: they want to choose how it’s told to them, and by whom. • In 2014, we will see more blogging, more editorialising and more journalists trying to morph into thinking celebrities. SenateSHJ - grounded in smart thinking 11
  12. 6. Urban migration does a u-turn SenateSHJ - grounded in smart thinking
  13. • Values are high on the agenda in 2014 as people yearn for, and create, stronger connections with their local communities. • This will hasten the movement towards doing business, and living life, the traditional way (for example, locavores and community co-ops). • Attitudes towards rural living will also change as people more successfully combine pastoral existence with a rewarding career. • This will contribute to a renaissance of the regions – provided big business rises to the challenge of providing remote work opportunities. SenateSHJ - grounded in smart thinking 13
  14. 7. Our health storm is gathering clouds SenateSHJ - grounded in smart thinking
  15. • The impact of the obesity, respiratory and health disease troika is no longer just around the corner: in 2014, it’s knocking on the door. • The urgency behind preventative health and individual responsibility messages will increase. • Governments may even resort to legislative measures. But is it too late? • Increased health spending will be required, with more lobbying for health dollars from patient and consumer advocacy groups. • Securing funding for pharmaceutical products via the Pharmaceutical Benefits Scheme (PBS) in Australia will continue to be a challenging and prolonged process. SenateSHJ - grounded in smart thinking 15
  16. 8. Housing (un)affordability will continue to hurt SenateSHJ - grounded in smart thinking
  17. • Business confidence is up, but so are house prices. • Property prices in the big cities are putting massive pressure on people and families. • The social effects of prohibitively expensive housing will continue to be felt in 2014, as will the impact of minimum house deposit rules in New Zealand. • The high cost of living in the city may be another reason people exit to the regions, where the living is supposedly easier. • But will there be the jobs to support this shift? SenateSHJ - grounded in smart thinking 17
  18. 9. The public service will live up to its name SenateSHJ - grounded in smart thinking
  19. • There will be a concerted effort by the public sector to reduce red tape, invest and be more attuned to the private sector – and to the public. • In Australia, this will mean government departments are ‘open for business’. • In New Zealand, this will lead to a more efficient and accessible public service, with more departments opting to digitise and collaborate more. SenateSHJ - grounded in smart thinking 19
  20. 10. Prosperity will be explored SenateSHJ - grounded in smart thinking
  21. • As the exploration and resources boom in Australia gently eases, New Zealand asks whether it will allow itself a boom at all. • Expect more (and more heated) debate and protest against exploration in New Zealand, especially with a resurgent New Zealand Green Party. • Meanwhile, Australia will be looking more at foreign investment and new partnerships to top up the bank account. SenateSHJ - grounded in smart thinking 21
  22. To learn more about SenateSHJ, please visit Australia New Zealand Sydney Auckland Nerida Thorburn, GM and Partner P + 61 2 9256 9700 Level 3, 63 York Street Sydney, NSW 2000 Kim Palsenbarg, GM and Partner P + 64 9 353 6622 Annex Level 2 41 Shortland Street Auckland 1010 Melbourne Wellington Angela Scaffidi, Partner + 61 3 8643 7900 Level 16, 330 Collins Street Melbourne, Victoria 3000 Tracey Bridges, GM and Partner P + 64 4 471 5372 Level 3, Dimension Data House 99 - 105 Customhouse Quay Wellington 6011 SenateSHJ - grounded in smart thinking 22