Communicate the dream of the luxury brand - Easy way to communicate about the brand to a large amount of people. - Build strong relationship with your customers and potential ones. - LV is communicating about its vision, products, history, partnership, events etc… in one single place. Facebook page: • 4,696,046 like this • 83,380 talking about this Twitter page:
Tell a great story Louis Vuitton Journey: A celebrity tells you a story. For example Angelina Jolie with her journey in Cambodgia. You can follow an icône which is sharing with the customer his dream and a personnal part of his life. This create a exclusive relationship.
Be a cultural Tastemaker Louis Vuitton Journey awards: The journeys Awards were launched to give a new generation of filmakers the opportunity to showcase their talent. Students from the most prestigious international film schools and other talents were asked to make a film using the original Journeys script for a chance to win one of two awards. This is a great way to advertise the brand and to stay connected to the Art which is becoming more and more part of their brand image. At the same time it helps us to communicate to young potential customers.
Encourage the spirit of competition From the earliest days of Louis Vuitton’s existence, sailing has figured prominently in its history. That the reason why they are now organizing 3 sailing events: - Louis Vuitton Cup - LV Trophy - LV Pacific
Use digital to convey exclusivityBecome a Louis Vuitton member by creating your LV account.To access to some specifics information you must have an account.This makes it exclusive and create curiosity. The customer doesn’t reallyknow which information will be provided but as he will be curious and alsoas he wants to become a LV member he might create an account.