What is Product Management?<br />Cindy F. Solomon, CPM/CPMM<br />AIPMM* <br />Certified Product Manager (CPM)<br />Certifi...
Product Management<br />Whether a company is a new venture or a well-established firm, the role of product management is a...
Product Management<br />Targets the connection point between a company&apos;s product development capabilities and the mar...
Product Management<br />Entails the art of determining market needs and defining products tailored to meet those needs in ...
Product Management<br />Requires both quantitative and qualitative market research,<br />business-case justification for d...
Product Managers<br />Typically have very cross-functional responsibilities, <br />from engaging with customers, analysts ...
Product Managers<br />Must have excellent communication skills, along with a talent for planning, long-term vision and att...
Product Managers<br />Tend to have a well-developed entrepreneurial spirit, exhibiting insight for recognizing opportuniti...
Product ManagementBest Practices<br />Forecasting and planning for a product, including projections of market size, market...
Product ManagementBest Practices<br />Performing customer research and competitive research.<br />
Product ManagementBest Practices<br />Documenting product plans, <br />in market requirements documents (MRD) and <br />so...
Product ManagementBest Practices<br />Evangelizing the product, both within the company and via presentations to customers...
Product ManagementBest Practices<br />Project management tasks, such as negotiating feature/schedule tradeoffs during deve...
Product ManagementBest Practices<br />Providing sales support, including training the sales force, monitoring sales trends...
Product ManagementBest Practices<br />Managing the product lifecycle, <br />including planning for initial launch, <br />f...
Cindy F. Solomon, CPM/CPMM<br />AIPMM* <br />Certified Product Manager (CPM)<br />Certified Product Marketing Manager (CPM...
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What Is Product Management?

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A high level discussion of the focus and challenge for product managers

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What Is Product Management?

  1. 1. What is Product Management?<br />Cindy F. Solomon, CPM/CPMM<br />AIPMM* <br />Certified Product Manager (CPM)<br />Certified Product Marketing Manager (CPMM)<br />*The Association of International Product Marketing and Management (AIPMM)<br />
  2. 2. Product Management<br />Whether a company is a new venture or a well-established firm, the role of product management is a critical business function. <br />
  3. 3. Product Management<br />Targets the connection point between a company&apos;s product development capabilities and the marketplace. <br />
  4. 4. Product Management<br />Entails the art of determining market needs and defining products tailored to meet those needs in order achieve corporate goals.<br />
  5. 5. Product Management<br />Requires both quantitative and qualitative market research,<br />business-case justification for development expenditures, <br />definition of specific product requirements, and <br />coordination of development and launch activities across the organization.<br />
  6. 6. Product Managers<br />Typically have very cross-functional responsibilities, <br />from engaging with customers, analysts and the press <br />to working with engineering and financial managers.<br />
  7. 7. Product Managers<br />Must have excellent communication skills, along with a talent for planning, long-term vision and attention to detail.<br />
  8. 8. Product Managers<br />Tend to have a well-developed entrepreneurial spirit, exhibiting insight for recognizing opportunities for new or increased revenue.<br />
  9. 9. Product ManagementBest Practices<br />Forecasting and planning for a product, including projections of market size, market share and revenue.<br />
  10. 10. Product ManagementBest Practices<br />Performing customer research and competitive research.<br />
  11. 11. Product ManagementBest Practices<br />Documenting product plans, <br />in market requirements documents (MRD) and <br />sometimes functional specifications (product requirements document - PRD), <br />business plans, or <br />other planning documents (product road maps).<br />
  12. 12. Product ManagementBest Practices<br />Evangelizing the product, both within the company and via presentations to customers, media and analysts.<br />
  13. 13. Product ManagementBest Practices<br />Project management tasks, such as negotiating feature/schedule tradeoffs during development, and coordinating launch activities both within and outside of the organization.<br />
  14. 14. Product ManagementBest Practices<br />Providing sales support, including training the sales force, monitoring sales trends, and answering questions for sales prospects.<br />
  15. 15. Product ManagementBest Practices<br />Managing the product lifecycle, <br />including planning for initial launch, <br />follow-on releases, and <br />eventual retirement.<br />
  16. 16. Cindy F. Solomon, CPM/CPMM<br />AIPMM* <br />Certified Product Manager (CPM)<br />Certified Product Marketing Manager (CPMM)<br />*The Association of International Product Marketing and Management (AIPMM)<br />http://www.linkedin.com/in/cfsolomon<br />

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