What Is LBD?

952 views

Published on

Definition of the Acronymn for Lean Back Device, lean forward media

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
952
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

What Is LBD?

  1. 1. What is LBD?
  2. 2. LEAN BACK DEVICE Mathias Dopfner, Chairman & CEO, Axel Springer, categorized the iPad as the first mass market “lean back” media device while on Charlie Rose April 6, 2010
  3. 3. Enjoyment Oriented Environment Enjoyment oriented (lean-back) environment of the living room. From “Browsing Large Personal Multimedia Archives in a Lean-Back Environment”
  4. 4. TABLETS ARE LBD Tablets are a NEW category that sit in between the laptop and the smartphone. Tablets are designed for a lean back experience.
  5. 5. LEAN QUALITY DEVICE laptops are a lean forward experience, smartphones are an in-transit experience. Christian Williamson
  6. 6. SLATES ARE LBD low-cost, capable, hand-held devices, that are thinner, lighter and typically omit physical keyboards altogether.
  7. 7. LEAN BACK QUALITIES iPad elevates touch screen and entertainment over a keyboard and productivity.
  8. 8. LEAN FORWARD MEDIA “… the kind we create, engage with, mashup, share, link to, comment on, embed in our blogs etc.” JIM LONG, Vergenewmedia
  9. 9. LEAN FORWARD MEDIA blogs and the comments on them embeddable video links to content within a blog Twitter
  10. 10. LEAN BACK MEDIA “ Lean back is the kind we passively consume.” Books Movies Certain TV shows Certain iPad content
  11. 11. <ul><li>Thank you to: </li></ul><ul><li>Frédéric Filloux  </li></ul><ul><li>[email_address] </li></ul>

×