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MicroTask Aggregation, Search and Recommendation engine. Developed and presented at StartUp Weekend 5/2/10 Paypal Town Hall, San Jose, CA

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  1. 1. mTasR microTask Aggregation, Search & Recommendation engine 5/2/10 Group 19 Cindy F. Solomon Catherine Jones
  2. 2. Why? We are solving a problem in the emerging field of  “ microtask crowdsourcing”
  3. 3. Crowdsourcing Crowdsourcing is the practice of using large, distributed and minimally directed groups to accomplish tasks.  
  4. 4. What are Microtasks? Microtasks are a new type of crowdsourced digital work that is lightweight, scalable and efficient. 
  5. 5. What are Microtasks? Microtasks are Small tasks done online that can take between 5 and 60 minutes to complete
  6. 6. Microtasks are Performed in exchange for small payments via distributed human computing
  7. 7. Market Opportunity <ul><li>BURGEONING CROWDSOURCE ECOSYSTEM </li></ul><ul><li>already 20 identified microtask solution providers with new entries from Europe monthly (over 300 crowdsourcing solution providers) </li></ul><ul><li>TOO MANY MICROTASKS TO CHOOSE FROM </li></ul><ul><li>Upwards of 500,000 real time microtasks available at any given moment (conservative guestimate) </li></ul><ul><li>NEED FOR QUALITY ASSURANCE, POLICING & VETTING OF MICROTASK REQUESTERS to sustain & encourage increasingly qualified workers </li></ul>
  8. 8. Microtask Solution Providers
  9. 9. Worker Pain <ul><li>They have 5 minutes to do work NOW </li></ul><ul><ul><li>Takes too long to search for appropriate tasks that are desirable within the limited time available to do them </li></ul></ul><ul><li>Poor Experience interacting with sites </li></ul><ul><ul><li>Steep learning curve just to register on various platforms and figure out which tasks to perform and how to qualify for different requirements </li></ul></ul><ul><ul><li>Amazon Mechanical Turk created the first and biggest microtask platform for the work requesters, not for the microtask workers </li></ul></ul><ul><li>No protection </li></ul><ul><ul><li>Workers can get scammed, spammed and stiffed with no recourse </li></ul></ul>
  10. 10. mTasR Solution <ul><li>mTasR </li></ul><ul><li>Aggregates microtasks from providers </li></ul><ul><li>Provides Search of all tasks in one place </li></ul><ul><li>Rejects inappropriate tasks </li></ul><ul><li>Rates task requesters </li></ul><ul><li>Recommends tasks according to worker preferences </li></ul><ul><li>Presents tasks in pleasing fashion with clear instructions </li></ul>
  11. 11. Benefits for Workers <ul><li>mTasR </li></ul><ul><li>Saves workers’ time </li></ul><ul><li>Solves immense hassle of finding relevant microtasks </li></ul><ul><li>Promotes microtask opportunities </li></ul><ul><li>Vets microtask requesters based on track record </li></ul><ul><li>Introduces previously unknown microtask sites </li></ul><ul><li>Enables shared worker community </li></ul>
  12. 12. Benefits for Providers <ul><li>mTasR </li></ul><ul><li>Educates the work force about microtask opportunities </li></ul><ul><li>Provides access to ongoing streams of worker traffic </li></ul><ul><li>Increases alacrity of experienced and skilled workers producing accurate results </li></ul><ul><li>Raises perception of and esteem for microtask providers </li></ul>
  13. 13. Business Model <ul><li>Workers pay nominal subscription fee: </li></ul><ul><ul><li>receive newsletter, task alerts, twitter feed, ongoing education, access to community </li></ul></ul><ul><li>Providers pay for </li></ul><ul><ul><li>Inclusion, sponsored content, advertising, placement & ranking, presence in newsletters, alerts and access to community web events </li></ul></ul>
  14. 14. Go To Market <ul><li>Educating, creating & reaching workers via </li></ul><ul><li>Microtask forums: </li></ul><ul><ul><li>turkernation, requesternation, mturk forum, turk monitor </li></ul></ul><ul><li>Twitter feeds, YouTube Videos </li></ul><ul><li>Facebook connect, Ning, </li></ul><ul><li>Books written & promoted by Cindy F. Solomon </li></ul><ul><ul><li>Guide to Microtask Work on mTurk </li></ul></ul><ul><ul><li>Crowdsourcing Ecosystem </li></ul></ul><ul><li>Future of Work </li></ul><ul><ul><li>live events, webinars, Talkshoe </li></ul></ul><ul><ul><li>Expert interviews </li></ul></ul><ul><li>Partnerships w/Crowdflower, CrowdCloud, PayPal, etc. </li></ul><ul><li>CrowdSummit community </li></ul>
  15. 15. mTasR microTask Aggregation, Search & Recommendation engine 5/2/10 Group 19 Cindy F. Solomon Catherine Jones