Google vs facebook?

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Why Google is pushing XAuth to combat facebook's challenge

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Google vs facebook?

  1. 1. Google vs. facebook?
  2. 2. Google Is about the algorithm understands natural query language
  3. 3. facebook Is about people Understands human nature
  4. 4. <ul><li>Google </li></ul><ul><li>65 percent market share </li></ul><ul><li>company name synonymous with the verb  search </li></ul><ul><li>$23 BILLION estimated annual revenue </li></ul>
  5. 5. <ul><li>facebook </li></ul><ul><li>Only $500 million estimated </li></ul><ul><li>annual revenue </li></ul><ul><li>Surpassed Google </li></ul><ul><li>visitor minutes spent online </li></ul><ul><li>unique visitors </li></ul>
  6. 6. facebook Some people would rather get information from their friends than from an anonymous formula
  7. 7. facebook’s target By spreading facebook features into websites, facebook learns who is using which sites and what content is popular for which types of people. Websites will increase registrations, increase pageviews, increase sales, and most importantly be able to display much more highly targeted ads. 
  8. 8. Google’s challenge Future of Search incorporates a range of services facebook Twitter crowdsourced local recommendations realtime web
  9. 9. Facebook Feature Google Feature Benefit to Publisher Benefit to Facebook Facebook Connect Google Friend Connect > registrations > logins Learn which sites are popular and how they are visited. Facebook Search Google Site Search Returns products & content popular w/in social network >pageviews >sales Learn what products and search terms are popular. Facebook Like Google Buzz Posts content to newsfeeds drawing traffic from friends Learn in real time what content is popular and viral. Facebook Banner Ads Google DoubleClick Higher CPMs: >social & profile targeting < content or behavioral targeting Google’s banner ad revenue. Facebook Text Ads Google AdSense “ “ Google’s text ad revenue.
  10. 10. <ul><li>Thank you to: </li></ul><ul><li>Steven Levy, Wired </li></ul><ul><li>Peter Yared, VentureBeat </li></ul>

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