Aug22:No MABUSHI! Product Marketing with a Laser w/Tim C. Johnson

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Aug22:No MABUSHI! Product Marketing with a Laser w/Tim C. Johnson

  1. 1. Transcript from Aug 22/23, 2011: No MABUSHI! Product Marketing With A Laser Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk“This will be a fun experience for me. Ive learned a lotfrom other Global Product Management Talks andexpect this to be no different. And if I can help theProduct Marketing Management community eliminatesome MABUSHI along the way, so much the better,”shares Johnson.Questions for Discussion:Q1 What are the two must-ask questions in yourPMM toolkit?Q2 What techniques do you use to understand thevalue chain?Q3 When is your sales team a customer/persona andwhen are they a partner?Q4 What makes your sales tools REALLY effective andhow do you measure that?Q5 What self-checks do you use to eliminateMABUSHI?Q6 What are your favorite examples of bad productmarketing?ProdMgmtTalk Link resources for todaystalk http://pack.li/21 #prodmgmttalk -3:59 PM Aug 22nd, 2011ProdMgmtTalk Both doctors are in the house today! Important for laser surgery onMABUSHI! #prodmgmttalk -4:00 PM Aug 22nd, 2011ProdMgmtTalk Please welcome @johnsontc Tim C. Johnson, Product Marketing Expert forDiscussion On Surgically Removing MABUSHI #prodmgmttalk -4:00 PM Aug 22nd, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 1 Centercode = Better Beta Tests
  2. 2. Transcript from Aug 22/23, 2011: No MABUSHI! Product Marketing With A Laser Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkProdMgmtTalk Intro @johnson5c Product Marketing expert/ Author "Its About Value"product marketing blog ridding the world of MABUSHI #prodmgmttalk -4:01 PM Aug 22nd,2011ProdMgmtTalk @Johnsontc has 20+ years of sales and marketing experience in softwareranging from end-user applications to development tools #prodmgmttalk -4:02 PM Aug22nd, 2011ProdMgmtTalk Discussion questions from each talk http://t.co/bMnKkao Today’squestions: http://t.co/NT5ooKa #prodmgmttalk -4:02 PM Aug 22nd, 2011ProdMgmtTalk Our format: we post questions Q1, Q2, Q3 please answer using A1, A2,A3 #prodmgmttalk -4:03 PM Aug 22nd, 2011ProdMgmtTalk @johnsontc is explaining what "MABUSHI" is...#prodmgmttalk -4:03 PM Aug22nd, 2011ProdMgmtTalk When youre ready here is Q1: What are the two must-ask questions in yourPMM toolkit? #prodmgmttalk -4:04 PM Aug 22nd, 2011nickcoster Trying to get out of traffic and get onto the chat#prodmgmttalk -4:05 PM Aug22nd, 2011ProdMgmtTalk MABUSHI is an Israeli term (not nice one) for get to the point, dont wastetime! #prodmgmttalk -4:05 PM Aug 22nd, 2011Jim_Holland RT @ProdMgmtTalk: MABUSHI is an Israeli term (not nice one) for get to thepoint, dont waste time! #prodmgmttalk #prodmktg #prodmgmtbrainmates I am going to start using the term #mabushi from now! #prodmgmttalk -4:05PM Aug 22nd, 2011ProdMgmtTalk Welcome @nickcoster @jidoctor @bdoctor#prodmgmttalk -4:06 PM Aug22nd, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 2 Centercode = Better Beta Tests
  3. 3. Transcript from Aug 22/23, 2011: No MABUSHI! Product Marketing With A Laser Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkJim_Holland @ProdMgmtTalk - @Jim_Holland joining. Well see how Twitter performs. Gladto be on.saeedwkhan A1 -- Who and Why? :-) #prodmgmttalk -4:06 PM Aug 22nd, 2011ProdMgmtTalk @jimholland If youre NOT showing up in twitter search, follow theseinstructions http://t.co/Cj7wIvx#prodmgmttalk -4:07 PM Aug 22nd, 2011Jim_Holland @ProdMgmtTalk - Doesnt help. I have Twitter used as credentials for a dozenapps of so. Im hosed #prodmgmttalkJim_Holland RT @Jim_Holland I am doomed by the Gods of #Twitter. Entice me w/yourapps and 3rd party integration and then limit my stream #prodmgmttalkJim_Holland No use contributing if twitters KILLING my tweets. Ill sit here and playmime. @ProdMgmtTalk #prodmgmttalk #EPICFAIL #TWITTERbrainmates Acc to @johnsontc Agree. Its more who cares & why is it impt?RT @saeedwkhan: A1 -- Who and Why? :-)#prodmgmttalk -4:07 PM Aug 22nd, 2011brainmates Acc to @johnsontc Who is being impacted and how?. How is it impacting thempersonally & how impacting the business? #prodmgmttalk -4:08 PM Aug 22nd, 2011Jim_Holland A1 - I like "Why and How" oriented questions for #prodmktg #prodmgmttalkMNOProductMan #prodmgmttalk A1 - Is this what they need or want? -4:09 PM Aug 22nd,2011ProdMgmtTalk Welcome @saeedwkhan A1 Tim says example is simply asking a person howtheyre compensated & how theyre doing against metrics #prodmgmttalk -4:09 PM Aug22nd, 2011brainmates Acc to @johnsontc questions need to draw people out#prodmgmttalk -4:10 PMAug 22nd, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 3 Centercode = Better Beta Tests
  4. 4. Transcript from Aug 22/23, 2011: No MABUSHI! Product Marketing With A Laser Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkJim_Holland @brainmates Thanks. Ive been buried with lots of client work and finally cameup for air.ProdMgmtTalk Welcome @MNOProductMan Tim says A1 - add on "and why not?"Questions need to draw people out #prodmgmttalk-4:10 PM Aug 22nd, 2011brainmates @MNOProductMan Thanks for joining #prodmgmttalk -4:10 PM Aug 22nd, 2011jidoctor seems the must-ask ?s are situation dependent, but standard would include who,what, why, why not #prodmgmttalk -4:11 PM Aug 22nd, 2011brainmates Agree RT @jidoctor: seems the must-ask ?s are situation dependent, butstandard would include who, what, why, why not #prodmgmttalk -4:11 PM Aug 22nd, 2011cindyfsolomon Discussion questions from each talkhttp://t.co/gYJa4tT Today’squestions: http://t.co/qFlEGWw#prodmgmttalk -4:12 PM Aug 22nd, 2011bdoctor A1 when presented with features - the question is so what to get atbenefits #prodmgmttalk -4:12 PM Aug 22nd, 2011cindyfsolomon Join me for a #prodmgmttalk TweetChat noww/ @johnsontc at: http://t.co/bPVZSXP Removing MABUSHI w/a laser #prodmgmttalk -4:12PM Aug 22nd, 2011brainmates RT @bdoctor: A1 when presented with features - the question is so what to getat benefits #prodmgmttalk -4:13 PM Aug 22nd, 2011cindyfsolomon @Johnsontc says "if you dont understand whats broke or how its affectingthem (cust or biz) then youll have difficult talk" #prodmgmttalk -4:13 PM Aug 22nd, 2011saeedwkhan @johnsontc re: A1: Can you clarify the question a bit? Its a very generalquestion. #prodmgmttalk -4:13 PM Aug 22nd, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 4 Centercode = Better Beta Tests
  5. 5. Transcript from Aug 22/23, 2011: No MABUSHI! Product Marketing With A Laser Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkJim_Holland @saeedwkhan Must have read my "no showing up in Twitter"reply #prodmgmttalkbrainmates Acc to @johnsontc - ask these questions when you r developing personas, doingsales calls, presentations#prodmgmttalk -4:14 PM Aug 22nd, 2011jidoctor q1: need more context to better respond to this ?; all makes sense butmotivation/compensation is not always relevant#prodmgmttalk -4:14 PM Aug 22nd, 2011liz_blink RT @brainmates: I am going to start using the term#mabushi fromnow! #prodmgmttalk -4:14 PM Aug 22nd, 2011brainmates More an approach to understanding value RT@saeedwkhan: re: A1: Can youclarify the question a bit? Its very general question #prodmgmttalk -4:15 PM Aug 22nd,2011cindyfsolomon Welcome @liz_blink! #prodmgmttalk -4:16 PM Aug 22nd, 2011brainmates Acc to @johnsontc these questions drive the company to understand if they aredoing a good job meeting their metrics#prodmgmttalk -4:16 PM Aug 22nd, 2011cindyfsolomon "When youre trying to understand if you can help customer -if youunderstand their metrics - can better present your solution #prodmgmttalk -4:17 PM Aug22nd, 2011cindyfsolomon A1: @johnsontc says to talk into the pain point of thecustomer/biz #prodmgmttalk -4:17 PM Aug 22nd, 2011cindyfsolomon This leads into Q2 - Q2 What techniques do you use to understand the valuechain? #prodmgmttalk -4:18 PM Aug 22nd, 2011liz_blink Hi! Keeping the tram ride interesting! "@cindyfsolomon:Welcome @liz_blink! #prodmgmttalk" -4:18 PM Aug 22nd, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 5 Centercode = Better Beta Tests
  6. 6. Transcript from Aug 22/23, 2011: No MABUSHI! Product Marketing With A Laser Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkclivelam A1: 2 helpful questions: "What do you want to do?" and "Why do you want to doit?" #prodmgmttalk -4:18 PM Aug 22nd, 2011cindyfsolomon Welcome @clivelam #prodmgmttalk -4:19 PM Aug 22nd, 2011rcauvin A1: Before pain point comes context - "what do you do each day", and "why are youdoing it". #prodmgmt #prodmgmttalk-4:19 PM Aug 22nd, 2011brainmates Grt response acc 2 @johnsontc RT @clivelam: A1: 2 helpful questions: "What doyou want to do?" and "Why do you want to do it?" #prodmgmttalk -4:19 PM Aug 22nd,2011brainmates Great! RT @rcauvin: A1: Before pain point comes context - "what do you doeach day", and "why are you doing it".#prodmgmt #prodmgmttalk -4:20 PM Aug 22nd, 2011cindyfsolomon Also good quest, says Tim RT @rcauvin: A1: Before pain point comes context"what do you do each day" & "why are you doing it" #prodmgmttalk -4:20 PM Aug 22nd,2011saeedwkhan For Q1 I tend to go into psychotherapy mode -- .tell me about your problems.What are your goals? What keeps you up at night? #prodmgmttalk -4:20 PM Aug 22nd,2011brainmates Acc to @johnsontc "Why r u doing it?" question gets intomeasurement. #prodmgmttalk -4:21 PM Aug 22nd, 2011cindyfsolomon Tim says also add "why are you doing it" and "who benefits fromit" @johnsontc #prodmgmttalk -4:21 PM Aug 22nd, 2011bdoctor RT @saeedwkhan: For Q1 I tend to go into psychotherapy mode - tell me abt urprobs. What r ur goals? What keeps u up at night? #prodmgmttalk -4:21 PM Aug 22nd, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 6 Centercode = Better Beta Tests
  7. 7. Transcript from Aug 22/23, 2011: No MABUSHI! Product Marketing With A Laser Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkcindyfsolomon RT @saeedwkhan: For Q1 I tend 2 psychotherapy mode-tell me about yourproblems; What are your goals? What keeps u up at night? #prodmgmttalk -4:21 PM Aug22nd, 2011saeedwkhan Q1 - objective is to get them talking so I can sit back and listen and direct theconversation. #prodmgmttalk -4:22 PM Aug 22nd, 2011brainmates Q2 What techniques do you use to understand the valuechain? #prodmgmttalk -4:23 PM Aug 22nd, 2011clivelam +1 RT @saeedwkhan: Q1 - objective is to get them talking so I can sit back andlisten and direct the conversation.#prodmgmttalk -4:23 PM Aug 22nd, 2011cindyfsolomon Lost @johnsontc off skype for a moment - coming back online #prodmgmttalk -4:24 PM Aug 22nd, 2011nickcoster A1) who is it for, and what problem does it solve?#prodmgmttalk -4:24 PM Aug22nd, 2011rcauvin @saeedwkhan #prodmgmt interviews are indeed like therapy. Set context initially;not just, "Tell me about your problems." #prodmgmttalk -4:24 PM Aug 22nd, 2011cindyfsolomon Tim says: Were going between Q1 & Q2 - overall idea of trying to get toheart of what matters, what is valuable to them #prodmgmttalk -4:25 PM Aug 22nd, 2011brainmates Acc to @johnsontc Based on what they tell you, ask questions like who calls youwhen something goes wrong#prodmgmttalk -4:25 PM Aug 22nd, 2011cindyfsolomon Tim says YES! RT @rcauvin: @saeedwkhan#prodmgmt interviews are indeedlike therapy. Set context initially #prodmgmttalk -4:25 PM Aug 22nd, 2011brainmates Acc to @johnsontc A2: Start with who calls u when something goes wrong -insight on how the rest of the biz is affected #prodmgmttalk -4:26 PM Aug 22nd, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 7 Centercode = Better Beta Tests
  8. 8. Transcript from Aug 22/23, 2011: No MABUSHI! Product Marketing With A Laser Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkcindyfsolomon @johnsontc starts w/ who calls you when something goes wrong todetermine the value chain & how rest of biz is being affected #prodmgmttalk -4:26 PM Aug22nd, 2011rcauvin More on #prodmgmt as therapy, and how it guides the questions we askcustomers: http://t.co/hj1adn6 #prodmgmttalk -4:27 PM Aug 22nd, 2011cindyfsolomon @johnsontc Outside of direct cust interaction - keep up on disaster storiesthat you read in IT press to ask if relevant #prodmgmttalk -4:27 PM Aug 22nd, 2011MNOProductMan #prodmgmttalk A2 - 1. Empathy 2. SIPOCs analysis to work out wherethey are in the E2E value chain-pain origin is normally external to them -4:28 PM Aug 22nd,2011cindyfsolomon @johnsontc says "PM uses it for product development and PMM uses it fordeveloping messages"#prodmgmttalk -4:29 PM Aug 22nd, 2011rcauvin A1/A2: Explore how the prospect currently manages or works around relevantproblems they face. #prodmgmt#prodmgmttalk -4:29 PM Aug 22nd, 2011brainmates What is SIPOC? RT @MNOProductMan: SIPOCs analysis#prodmgmttalk -4:29PM Aug 22nd, 2011brainmates RT @rcauvin: A1/A2: Explore how the prospect currently manages or worksaround relevant problems they face.#prodmgmt #prodmgmttalk -4:30 PM Aug 22nd, 2011brainmates @johnsontc disagrees RT @MNOProductMan: E2E value chain-pain originnormally impacts them #prodmgmttalk -4:31 PM Aug 22nd, 2011ErikaLAndersen This looks like a great convo. Almost to real computer #prodmgmttalk -4:31PM Aug 22nd, 2011bdoctor Sry, Im lost. Whats the connection between Mabushi and valuechain? #prodmgmttalk -4:31 PM Aug 22nd, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 8 Centercode = Better Beta Tests
  9. 9. Transcript from Aug 22/23, 2011: No MABUSHI! Product Marketing With A Laser Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkcindyfsolomon Welcome @ErikaLAndersen #prodmgmttalk -4:32 PM Aug 22nd, 2011brainmates Good question RT @bdoctor: Sry, Im lost. Whats the connection betweenMabushi and value chain? #prodmgmttalk -4:32 PM Aug 22nd, 2011cindyfsolomon Excellent quest! RT @bdoctor: Sry, Im lost. Whats the connection betweenMabushi and value chain?#prodmgmttalk -4:32 PM Aug 22nd, 2011brainmates Acc to @johnsontc @bdoctor When u understand the value chain you are notgoing to talk about the shiny red thingy#prodmgmttalk -4:32 PM Aug 22nd, 2011cindyfsolomon @johnsontc to @bdoctor "the connection betw MABUSHI and value chain -when understand vc, wont waste time on Shiny Object #prodmgmttalk -4:32 PM Aug 22nd,2011MNOProductMan #prodmgmttalk SIPOC is a six sigma tool - engineering approach to pain &probs. SIPOC maps Suppliers, inputs, process, outputs, customers. -4:33 PM Aug 22nd, 2011cindyfsolomon Q3 When is your sales team a customer/persona and when are they apartner? #prodmgmttalk -4:33 PM Aug 22nd, 2011cindyfsolomon @johnsontc says these are sophisticated questions that must besolved #prodmgmttalk -4:34 PM Aug 22nd, 2011cindyfsolomon From an IT perspective, IT is responsible for entire chain for info fromsuppliers - processes correct/ outputs to end cust #prodmgmttalk -4:34 PM Aug 22nd, 2011bdoctor Umm is thingy a tech term or Aussie? RT @brainmates: Acc to @johnsontc u r notgoing 2 talk about the shiny red thingy#prodmgmttalk -4:34 PM Aug 22nd, 2011jidoctor imho, your sales team is a cust in respect that they absorb info, not a persona andnot a partner #prodmgmttalk -4:35 PM Aug 22nd, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 9 Centercode = Better Beta Tests
  10. 10. Transcript from Aug 22/23, 2011: No MABUSHI! Product Marketing With A Laser Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkbrainmates @MNOProductMan Thanks for definition. IT people are responsible for theinfrastructure that keeps value chain running.#prodmgmttalk -4:35 PM Aug 22nd, 2011jidoctor infrastructure to support value chain is not necessarily a partner #prodmgmttalk -4:35 PM Aug 22nd, 2011brainmates I like! RT @jidoctor: imho, your sales team is a cust in respect that they absorbinfo, not a persona and not a partner#prodmgmttalk -4:35 PM Aug 22nd, 2011cindyfsolomon @johnsontc says Definitely tech term! But everything is thingy to Aussies!RT @bdoctor: Umm is thingy a tech term or Aussie? #prodmgmttalk -4:36 PM Aug 22nd,2011jidoctor & they arent a persona since they are neither a user nor a buyer #prodmgmttalk -4:36 PM Aug 22nd, 2011saeedwkhan A3 -- Sales teams map to personae. In smaller companies they can be partners.Need to maintain product/channel fit. #prodmgmttalk -4:36 PM Aug 22nd, 2011jidoctor remeber, you are talking about partner as sales defines partner #prodmgmttalk -4:36 PM Aug 22nd, 2011cindyfsolomon @johnsontc to @jidoctor sales are a buyer - they have to agree that whatyou are saying is important & correct.#prodmgmttalk -4:37 PM Aug 22nd, 2011Beta_Boy RT @brainmates: I like! RT @jidoctor: imho, your sales team is a cust in respectthat they absorb info, not a persona and not a partner #prodmgmttalk -4:37 PM Aug 22nd,2011jidoctor they are not buying your solution, only a customer who "buys" the info to sell thesolution #prodmgmttalk -4:37 PM Aug 22nd, 2011cindyfsolomon @johnsontc says Meta point - sales is NOT an adversary #prodmgmttalk -4:38 PM Aug 22nd, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 10 Centercode = Better Beta Tests
  11. 11. Transcript from Aug 22/23, 2011: No MABUSHI! Product Marketing With A Laser Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkbrainmates @johnsontc agrees RT @saeedwkhan: Sales teams map to personae. Smallercompanies they can be partners.#prodmgmttalk -4:38 PM Aug 22nd, 2011clivelam A3: sales are more like an ear piece #prodmgmttalk -4:38 PM Aug 22nd, 2011saeedwkhan @jidoctor but Sales teams have needs, wants, objectives, goals, influencersetc. Perfect for personae#prodmgmttalk -4:38 PM Aug 22nd, 2011jidoctor if u r talking about launch material, then sales teams would b a persona; but if youare talking about urlaunch itself, no#prodmgmttalk -4:38 PM Aug 22nd, 2011BreSwim RT @brainmates: I like! RT @jidoctor: imho, your sales team is a cust in respectthat they absorb info, not a persona and not a partner #prodmgmttalk -4:38 PM Aug 22nd,2011liz_blink @jidoctor can your sales team be a blocker to your customer? #prodmgmttalk -4:38 PM Aug 22nd, 2011jidoctor but, totally agree w/ cant ignore them, they are 2 imp#prodmgmttalk -4:39 PM Aug22nd, 2011cindyfsolomon @johnsontc Exactly! RT @jidoctor: are not buying your solution, only acustomer who "buys" the info to sell the solution #prodmgmttalk -4:39 PM Aug 22nd, 2011jidoctor yes @liz_blink, sales CAN, and oftend does, block access/info tocustomers #prodmgmttalk -4:39 PM Aug 22nd, 2011brainmates Acc to @johnsontc No right answer. Sales is ultimately on yourside. #prodmgmttalk -4:39 PM Aug 22nd, 2011cindyfsolomon @jidoctor points out where sales are NOT a buyer - but ultimately theyre onthe same team - same logo on their biz card #prodmgmttalk -4:39 PM Aug 22nd, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 11 Centercode = Better Beta Tests
  12. 12. Transcript from Aug 22/23, 2011: No MABUSHI! Product Marketing With A Laser Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkliz_blink RT @jidoctor: if u r talking about launch material, then sales teams would b apersona; but if you are talking about urlaunch itself, no #prodmgmttalk -4:39 PM Aug 22nd,2011cindyfsolomon Absolutely! RT @liz_blink: @jidoctor can your sales team be a blocker toyour customer? #prodmgmttalk -4:40 PM Aug 22nd, 2011brainmates This is when there is an adversarial relationship RT@jidoctor: yes sales CAN, andoftend does, block access/info to customers #prodmgmttalk -4:40 PM Aug 22nd, 2011jidoctor (make them a higher level on the biz card & they respond evenwell!) #prodmgmttalk -4:40 PM Aug 22nd, 2011liz_blink @jidoctor is that because we too often leave them out of theprocess? #prodmgmttalk -4:41 PM Aug 22nd, 2011cindyfsolomon Moving ON! Q4 What makes your sales tools REALLY effective and how doyou measure that?#prodmgmttalk -4:41 PM Aug 22nd, 2011jidoctor adversial relationship is non-productive: avoid at all costs!#prodmgmttalk -4:41 PMAug 22nd, 2011brainmates Absolutely RT @jidoctor: adversial relationship is non-productive: avoid at allcosts! #prodmgmttalk -4:41 PM Aug 22nd, 2011jidoctor @liz_blink, imho, yes, but we do that because we dont know HOW to include themproperly #prodmgmttalk -4:42 PM Aug 22nd, 2011brainmates I always include to avoid pain RT @liz_blink: @jidoctoris that because we toooften leave them out of the process?#prodmgmttalk -4:42 PM Aug 22nd, 2011bdoctor RT @jidoctor: adversial relationship is non-productive: avoid at allcosts! #prodmgmttalk -4:42 PM Aug 22nd, 2011cindyfsolomon from @johnsontc A4: A measure of its bad is sales team calling MABUSHI onyou! #prodmgmttalk -4:43 PM Aug 22nd, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 12 Centercode = Better Beta Tests
  13. 13. Transcript from Aug 22/23, 2011: No MABUSHI! Product Marketing With A Laser Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalksaeedwkhan A4 - Sales tool must be created w/ consumer in mind & map to their buyingprocess. Must understand info supply chain#prodmgmttalk -4:43 PM Aug 22nd, 2011liz_blink Agreed! "@jidoctor: adversial relationship is non-productive: avoid at allcosts! #prodmgmttalk" -4:43 PM Aug 22nd, 2011cindyfsolomon to @jidoctor A4 field test it before you role it out to everyone - so they hadsome input #prodmgmttalk -4:44 PM Aug 22nd, 2011saeedwkhan A4 -- FYI...consumer in last tweet is consumer of the tools/info and not generaleconomic consumer. :-) #prodmgmttalk -4:44 PM Aug 22nd, 2011cindyfsolomon @johnsontc to @saeedwkhan Yes, and Also must use their language andtheir metrics #prodmgmttalk -4:44 PM Aug 22nd, 2011brainmates Must use their language & metrics RT @saeedwkhan: Sales tool must be createdw/ consumer in mind & map to their buying process #prodmgmttalk -4:44 PM Aug 22nd,2011jidoctor a4: agree w/ @saeedwkhan, sales tools must map to cust needs & language, not"sales" needs #prodmgmttalk -4:44 PM Aug 22nd, 2011liz_blink God yes! "@cindyfsolomon: from @johnsontc A4: A measure of its bad is salesteam calling MABUSHI on you!#prodmgmttalk" -4:44 PM Aug 22nd, 2011liz_blink RT @saeedwkhan: A4 - Sales tool must be created w/ consumer in mind & map totheir buying process. Must understand info supply chain #prodmgmttalk -4:44 PM Aug22nd, 2011cindyfsolomon @johnsontc says "must use their language & metrics applies to both internal& external consumer"#prodmgmttalk -4:45 PM Aug 22nd, 2011jidoctor a4: but be careful re: sales calling MABUSHI, it may not be, but since it wasntdesigned for them they think it is#prodmgmttalk -4:45 PM Aug 22nd, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 13 Centercode = Better Beta Tests
  14. 14. Transcript from Aug 22/23, 2011: No MABUSHI! Product Marketing With A Laser Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkbrainmates How? RT @cindyfsolomon: @johnsontc says "must use their language & metricsapplies to both internal & external consumer" #prodmgmttalk -4:46 PM Aug 22nd, 2011liz_blink A4 @jidoctor @saeedwkhan but sales needs and customer needs should not bethat far apart! #prodmgmttalk -4:46 PM Aug 22nd, 2011jidoctor examples exist when sales calls MABUSHI simply because they were left out of theprocess, or their suggestions were not used #prodmgmttalk -4:46 PM Aug 22nd, 2011jidoctor @liz_blink sales needs & customer needs ARE designed to bedifferent! #prodmgmttalk -4:46 PM Aug 22nd, 2011brainmates Acc @johnsontc We need supporting docs to show how we can help sales makemore sales. #prodmgmttalk -4:46 PM Aug 22nd, 2011cindyfsolomon YES! RT @jidoctor: ex exist when sales calls MABUSHI because theyre leftout of process, or their suggestions were not used #prodmgmttalk -4:47 PM Aug 22nd, 2011jidoctor @liz_blink customer needs to be shown soln, sales needs to understand what thecustomer needs - they are different#prodmgmttalk -4:47 PM Aug 22nd, 2011brainmates But sales want more sales. If customer needs r met so r salesneeds. @jidoctor @liz_blink #prodmgmttalk -4:48 PM Aug 22nd, 2011liz_blink Too true RT @Brainmates sugg to not do that! @jidoctorsales calls MABUSHIsimply because they were left out of the process #prodmgmttalk -4:49 PM Aug 22nd, 2011ErikaLAndersen RT @jidoctor: examples exist when sales calls MABUSHI simply b/c were leftout of process, or suggestions not used #prodmgmttalk -4:49 PM Aug 22nd, 2011cindyfsolomon @johnsontc says "were in violent agreement on this" #prodmgmttalk -4:49PM Aug 22nd, 2011MNOProductMan #prodmgmttalk A4 Sales attention span is short, sales are simple folk.Tools need to be simple & relevant to them. Sales need to trust tools -4:49 PM Aug 22nd,2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 14 Centercode = Better Beta Tests
  15. 15. Transcript from Aug 22/23, 2011: No MABUSHI! Product Marketing With A Laser Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkliz_blink Exactly! "@brainmates: But sales want more sales. If customer needs r met so rsales needs. @jidoctor @liz_blink#prodmgmttalk" -4:50 PM Aug 22nd, 2011brainmates Acc to @johnsontc Sales needs to understand language that the customeruses. #prodmgmttalk -4:50 PM Aug 22nd, 2011brainmates Tools need to work. RT @MNOProductMan Sales need to trusttools #prodmgmttalk -4:50 PM Aug 22nd, 2011cindyfsolomon Moving on Q5 What self-checks do you use to eliminateMABUSHI? #prodmgmttalk -4:50 PM Aug 22nd, 2011rcauvin @jidoctor Before customer can consider solution, must be helped to navigatechange management issues:http://t.co/unVrEuT #prodmgmttalk -4:50 PM Aug 22nd, 2011saeedwkhan Gotta sign off a bit early. Thanks for the discussion#prodmgmttalk -4:50 PMAug 22nd, 2011jidoctor sales needs to not only understand cust language, but SPEAK custlanguage #prodmgmttalk -4:51 PM Aug 22nd, 2011bdoctor A5) best tool - Bull Fighter http://t.co/whLGpRl#prodmgmttalk -4:51 PM Aug 22nd,2011brainmates Thanks for joining! RT @saeedwkhan: Gotta sign off a bit early. Thanks for thediscussion #prodmgmttalk -4:51 PM Aug 22nd, 2011cindyfsolomon @johnsontc says A5 "I run it past my spouse - if she cant figure it out, then Iknow Ive failed" #prodmgmttalk -4:51 PM Aug 22nd, 2011brainmates WOW. That would be great RT @jidoctor: sales needs to not only understandcust language, but SPEAK cust language#prodmgmttalk -4:51 PM Aug 22nd, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 15 Centercode = Better Beta Tests
  16. 16. Transcript from Aug 22/23, 2011: No MABUSHI! Product Marketing With A Laser Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkErikaLAndersen Can this be taught? RT @jidoctor: sales needs to not only understand custlanguage, but SPEAK cust language#prodmgmttalk -4:52 PM Aug 22nd, 2011cindyfsolomon Eliminate jargon! RT @bdoctor: A5) best tool - BullFighter http://t.co/csoxu2d #prodmgmttalk -4:52 PM Aug 22nd, 2011brainmates Thanks. Like it! RT @bdoctor: A5) best tool - BullFighter http://t.co/oDssWKj #prodmgmttalk -4:52 PM Aug 22nd, 2011brainmates That is what #prodmkgt is for RT @jidoctor: sales needs to not only understandcust language, but SPEAK cust language #prodmgmttalk -4:52 PM Aug 22nd, 2011jidoctor @brainmates: THAT is the responsibility of #prodmktg; to help sales understand &speak the cust lang so WITH them, not AT them #prodmgmttalk -4:52 PM Aug 22nd, 2011cindyfsolomon A5 @johnsontc says that David Meerman Scott also has a gobbly-gookanalyzer! #prodmgmttalk -4:53 PM Aug 22nd, 2011jidoctor australian or american technical term? #prodmgmttalk -4:53 PM Aug 22nd, 2011brainmates RT @jidoctor THAT is the responsibility of #prodmktg; to help sales understand& speak the cust lang so WITH them, not AT them #prodmgmttalk -4:53 PM Aug 22nd, 2011cindyfsolomon @johnsontc says Indeed! RT @jidoctor:@brainmates THAT isresponsibility #prodmktg; to help sales understand & speak cust lang #prodmgmttalk -4:53PM Aug 22nd, 2011cindyfsolomon @johnsontc is defining "crickets" RT @jidoctor: australian or americantechnical term? #prodmgmttalk -4:54 PM Aug 22nd, 2011rcauvin A5: Examine communication & whether it mentions "features" instead of problems& what the user accomplishes.#prodmgmttalk #prodmgmt -4:54 PM Aug 22nd, 2011brainmates Another test of Mabushi - if you get crickets from youraudience #prodmgmttalk -4:54 PM Aug 22nd, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 16 Centercode = Better Beta Tests
  17. 17. Transcript from Aug 22/23, 2011: No MABUSHI! Product Marketing With A Laser Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkliz_blink @cindyfsolomon @johnsontc maybe I dont understand Mabushi! #prodmgmttalk -4:54 PM Aug 22nd, 2011brainmates Aussie terms = crickets, thingy #prodmgmttalk -4:55 PM Aug 22nd, 2011bdoctor the @dmscott reference is http://t.co/ahydGD8 #prodmgmttalk -4:55 PM Aug22nd, 2011prodmgmttalk Thanks Barry! RT @bdoctor the @dmscott reference is http://t.co/ahydGD8#prodmgmttalk -4:55 PM Aug 22nd, 2011cindyfsolomon Another definition of MABUSHI - "hogwash" English term is "codswallop" orsimply "rubbish" #prodmgmttalk-4:55 PM Aug 22nd, 2011liz_blink Nice one @rcauvin: A5: Examine communication & whether it mentions "features"instead of problems & what the user accomplishes #prodmgmttalk -4:55 PM Aug 22nd,2011brainmates Agree RT @rcauvin: A5: Examine communication & whether it mentions"features" instead of problems & what the user accomplishes #prodmgmttalk -4:55 PM Aug22nd, 2011jidoctor @johnsontc, "hogwash" is not what you call it on your blog post that defines it. noris rubbish the word you use#prodmgmttalk -4:56 PM Aug 22nd, 2011brainmates "Bu..s..t" RT @liz_blink: @cindyfsolomon @johnsontcmaybe I dont understandMabushi! #prodmgmttalk -4:56 PM Aug 22nd, 2011cindyfsolomon MABUSHI is more politically correct than what comes out of yourhorse #prodmgmttalk -4:56 PM Aug 22nd, 2011cindyfsolomon Last question! Q6 What are your favorite examples of bad productmarketing? #prodmgmttalk -4:57 PM Aug 22nd, 2011cindyfsolomon @johnsontc says the answer to A6 Too numerous tomention #prodmgmttalk -4:57 PM Aug 22nd, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 17 Centercode = Better Beta Tests
  18. 18. Transcript from Aug 22/23, 2011: No MABUSHI! Product Marketing With A Laser Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkliz_blink Or connection to ensuring you engage all! "@brainmates: "Bu..s..t" RT @liz_blink:maybe I dont understand Mabushi!#prodmgmttalk" -4:57 PM Aug 22nd, 2011jidoctor A5: too many to share & most would get me in trouble!#prodmgmttalk -4:57 PMAug 22nd, 2011jidoctor but, none that I created ;-) #prodmgmttalk -4:58 PM Aug 22nd, 2011brainmates A6: @johnsontc says - anything that says leading provider of... always smells ofmabushi #prodmgmttalk -4:58 PM Aug 22nd, 2011cindyfsolomon Yes - none of us! RT @jidoctor: but, none that I created ;-) #prodmgmttalk -4:58 PM Aug 22nd, 2011liz_blink Your horse? :-) "@cindyfsolomon: MABUSHI is more politically correct than whatcomes out of your horse#prodmgmttalk" -4:58 PM Aug 22nd, 2011liz_blink Lol. "@brainmates: A6: @johnsontc says - anything that says leading provider of...always smells of mabushi#prodmgmttalk" -4:59 PM Aug 22nd, 2011brainmates A6: @johnsontc says ...words such quickly, easily, next generation - examples ofmabushi #prodmkgt #prodmgmttalk -4:59 PM Aug 22nd, 2011cindyfsolomon A6: My old school favorites "state of the art", "userfriendly" #prodmgmttalk -4:59 PM Aug 22nd, 2011ErikaLAndersen Microsoft redesigns the iPod package. Oldie butgoodie. http://t.co/jRU5wcF #prodmgmttalk -4:59 PM Aug 22nd, 2011jidoctor Q6: bad if your doc uses: faster, easier, more productive or reliable, scalable,stronger performance...used 95% of time!#prodmgmttalk -5:00 PM Aug 22nd, 2011liz_blink @cindyfsolomon @johnsontc i did think MABUSHI might have stood for MArketingBU**SH**! #prodmgmttalk -5:00 PM Aug 22nd, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 18 Centercode = Better Beta Tests
  19. 19. Transcript from Aug 22/23, 2011: No MABUSHI! Product Marketing With A Laser Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkcindyfsolomon A6 "cutting edge" "world class" and these days "lean agile" "customerdriven" "lower cost of ownership"#prodmgmttalk -5:00 PM Aug 22nd, 2011jidoctor night all...#redsox game about to start (& yall know my priorities!) #prodmgmttalk -5:01 PM Aug 22nd, 2011cindyfsolomon @johnsontc says "Any properly implemented current tech will alwaysperform better than old, "So What!"#prodmgmttalk -5:01 PM Aug 22nd, 2011liz_blink RT @cindyfsolomon: A6 "cutting edge" "world class" and these days "lean agile""customer driven" "lower cost of ownership"#prodmgmttalk -5:02 PM Aug 22nd, 2011cindyfsolomon Get to the point! Thank you @johnsontc Tim Johnson for speaking today!Everyones participation appreciated! #prodmgmttalk -5:02 PM Aug 22nd, 2011jidoctor thanks @johnsontc, @brainmates & @cindyfsolomon for anothergreat #prodmgmttalk -5:02 PM Aug 22nd, 2011brainmates When you write Mabushi terms - Got to ask yourself so what? Get to the point.What parts of the biz is improved by the stuff #prodmgmttalk -5:02 PM Aug 22nd, 2011cindyfsolomon Unedited transcript available soon athttp://t.co/fGW9hGZ scroll to bottom &read up#prodmgmttalk -5:02 PM Aug 22nd, 2011cindyfsolomon Please blog about your insights to todays talk to be repostedat http://t.co/e7zwOKe #prodmgmttalk -5:02 PM Aug 22nd, 2011rcauvin @cindyfsolomon Ha! Funny when company touts their use of agile or lean methods.Irrelevant to customers.#prodmgmttalk #prodmgmt -5:02 PM Aug 22nd, 2011bdoctor thanks @johnsontc, @brainmates & @cindyfsolomon for anothergreat #prodmgmttalk -5:03 PM Aug 22nd, 2011brainmates Speak next week! @jidoctor @johnsontc @brainmates@cindyfsolomon #prodmgmttalk -5:03 PM Aug 22nd, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 19 Centercode = Better Beta Tests
  20. 20. Transcript from Aug 22/23, 2011: No MABUSHI! Product Marketing With A Laser Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkcindyfsolomon Like us on facebook http://t.co/eOjihSi #prodmgmttalk -5:03 PM Aug 22nd,2011JohnsonTC Thanks to everyone, too. Great fun. RT @bdoctor:thanks @johnsontc, @brainmates & @cindyfsolomon for another great #prodmgmttalk -5:03 PM Aug 22nd, 2011ErikaLAndersen Why attend PCamp? http://t.co/dGiyUyS#pcamputah #pcamp #prodmgmttalk -5:03 PM Aug 22nd, 2011cindyfsolomon Follow us on LinkedIn http://t.co/goEtQb7 Join LinkedIn grouphttp://t.co/SWJmBbo #prodmgmttalk -5:03 PM Aug 22nd, 2011jidoctor RT @ErikaLAndersen: Why attend PCamp?http://t.co/KjVIlmc #pcamputah #pcamp #prodmgmttalk [join me there!] -5:04 PM Aug22nd, 2011cindyfsolomon Please join us again @JohnsonTc to slice deeper - he says he could go intotechniques next time #prodmgmttalk -5:04 PM Aug 22nd, 2011schmediad Add tailored to your needs RT @brainmates:@johnsontc says anything that saysleading provider of. always smells of mabushi #prodmgmttalk" -5:04 PM Aug 22nd, 2011brainmates RT @JohnsonTC: Thanks to everyone. Great fun RT@bdoctor:thanks @johnsontc, @brainmates & @cindyfsolomon for another great #prodmgmttalk -5:04 PM Aug 22nd, 2011cindyfsolomon Global Product Management Talk SpeakerSchedule http://t.co/lwSxl3B Subscribe newsletter (comingsoon!) http://t.co/qiyREZc #prodmgmttalk -5:04 PM Aug 22nd, 2011rcauvin Really appreciate @cindyfsolomon & @brainmates for bridging the gap betweenproduct managers around the world.#prodmgmttalk #prodmgmt -5:04 PM Aug 22nd, 2011cindyfsolomon Welcome @schmediad and everyone join us next week for @AprilDunford (Ihope!) #prodmgmttalk -5:05 PM Aug 22nd, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 20 Centercode = Better Beta Tests
  21. 21. Transcript from Aug 22/23, 2011: No MABUSHI! Product Marketing With A Laser Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkbrainmates @schmediad Yes. Tailored has to be a Mabushi word #prodmgmttalk -5:05 PMAug 22nd, 2011rcauvin Thanks to @JohnsonTC for this weeks #prodmgmttalk. #prodmgmt -5:05 PM Aug22nd, 2011liz_blink Ta Light bulb moment! "@brainmates Mabushi got to ask yourself so what? Get tothe point. What parts of biz is improved #prodmgmttalk" -5:05 PM Aug 22nd, 2011cindyfsolomon Thank you! RT @rcauvin: Reallyappreciate@cindyfsolomon & @brainmates for bridging gap between product managersaround world #prodmgmttalk -5:05 PM Aug 22nd, 2011brainmates Shucks! RT @rcauvin: Really appreciate@cindyfsolomon & @brainmates forbridging gap betwn product managers around the world. #prodmgmttalk -5:06 PM Aug22nd,ErikaLAndersen Yes! RT @rcauvin: Reallyappreciate@cindyfsolomon & @brainmates bridging gap btwn prodmgrs aroundworld. #prodmgmt #prodmgmttalk -5:06 PM Aug 22nd, 2011liz_blink Thanks all. Great session for my first time! @bdoctor @johnsontc, @brainmates& @cindyfsolomon for #prodmgmttalk" -5:07 PM Aug 22nd, 2011VFigatelix RT @brainmates: Shucks! RT @rcauvin: Reallyappreciate @cindyfsolomon & @brainmates for bridging gap betwn product managersaround the world. #prodmgmttalk -5:08 PM Aug 22nd, 2011ErikaLAndersen Youll get addicted. RT @liz_blink: Thanks all. Great session for my firsttime! #prodmgmttalk -5:09 PM Aug 22nd, 2011brainmates @liz_blink Come back again if you have time.#prodmgmttalk -5:10 PM Aug22nd, 2011cindyfsolomon Unedited transcript available now! athttp://t.co/fGW9hGZ scroll to bottom& read up#prodmgmttalk -5:11 PM Aug 22nd, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 21 Centercode = Better Beta Tests
  22. 22. Transcript from Aug 22/23, 2011: No MABUSHI! Product Marketing With A Laser Global Product Management Talk w/ Tim C. Johnson, Product Marketing Expert http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkcindyfsolomon Tweeting Best Practices - http://t.co/eYaA5jZ#prodmgmttalk -5:11 PM Aug22nd, 2011cindyfsolomon Have a product management related announcement, event, resource?Please direct message@cindyfsolomon & tweet #prodmgmttalk -5:11 PM Aug 22nd, 2011cindyfsolomon Want to reach target audience of Product Management people? SponsorGlobal Product Management Talk! http://t.co/C6v6FaS #prodmgmttalk -5:12 PM Aug 22nd,2011cindyfsolomon See a list of all the twitter chats: 478 and growing! Twitter ChatSchedule http://t.co/e3lkBMV#prodmgmttalk -5:12 PM Aug 22nd, 2011brainmates Too funny.. Going to check out the brainmates website to see if we use anyMabushi words! #prodmgmttalk -5:15 PM Aug 22nd, 2011cindyfsolomon Todays metrics: 247 tweets generated 275,302 impressions, reaching anaudience of 15,769 followers#prodmgmttalk -5:16 PM Aug 22nd, 2011cindyfsolomon @Jim_Holland Im adding your tweets into thetranscript #prodmgmttalk Have to figure out how to get you to show up during talks! -5:31PM Aug 22nd, 2011lmckeogh RT @rcauvin: Thanks to @JohnsonTC for this weeks#prodmgmttalk. #prodmgmt -6:21 PM Aug 22nd, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 22 Centercode = Better Beta Tests
  23. 23. Transcript from Aug 22/23, 2011: No MABUSHI! Product Marketing With A Laser Global Product Management Talk w/ Tim C. Johnson, Product Marketing Experthttp://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalk Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 23 Centercode = Better Beta Tests

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