Aug 29: What Product Managers Must Learn From Brand Management w/ Mack McCoy

680 views

Published on

Transcript from the August 29, 2011 Global Product Management Talk with Mack McCoy, Global Product Marketer on What PRoduct Managers Must Learn from Brand Management To Succeed

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
680
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Aug 29: What Product Managers Must Learn From Brand Management w/ Mack McCoy

  1. 1. Transcript from Aug 29/30, 2011: What Product Managers Must Learn from Brand Management to Succeed Global Product Management Talk w/ Mack McCoy, Global Product Marketer http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkMack McCoy says, “If you think you’re just selling a product, you’re wrong!Customers have moved on. They see BRANDS as services and products as acomponent of the relationship they have with a variety of brands at any given time.Everything is migrating into a service. Customers still buy individual products, buttheir experience IS your brand impression - the product is important but it’s only apart of their entire relationship.”Questions for Discussion:Q1 How is customer experience defined in your organization?Q2 Where does customer experience begin and end when you think about yourproducts/services?Q3 In your company/position, who’s responsible for the overall customer experience? Who’sreally in the driver’s seat?Q4 What drives your customers’ decision-making for buying/upgrading yourproducts/services? Do you know? Should you care?Q5 Where do you capture data about direct customer experience, feedback, perception?ProdMgmtTalk Link resources for todays talk http://pack.li/2wMack_McCoy < 2 hours until the #ProdMgmtTalk Im participating in. Yes, I say participatebecause it takes everyone to make it succeed. #pcSC #inPSJournal RT @cindyfsolomon: Today! What Product Managers must learn from BrandManagement w/ @Mack_McCoy #ProdMgmtTalk" http://t.co/IwNGuRx #brand -2:58 PM Aug29th, 2011brainmates Weekly global product management talk starts in 30 minutes. My tweeting will beon over drive #prodmgmttalk -3:32 PM Aug 29th, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 1 Centercode = Better Beta Tests
  2. 2. Transcript from Aug 29/30, 2011: What Product Managers Must Learn from Brand Management to Succeed Global Product Management Talk w/ Mack McCoy, Global Product Marketer http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkcindyfsolomon Coming UP: Global Product Management Talk! Never participated in a twitterchat? FAQs -http://t.co/GaJHwzo Join us! #prodmgmttalk -3:46 PM Aug 29th, 2011cindyfsolomon Tweeting Best Practices FAQs - #ProdMgmtTalk http://t.co/DTt9qej#prodmgmttalk -3:48 PM Aug 29th, 2011ProdMgmtTalk Exciting! Sign up for Alliance of Product Professionals http://t.co/obbUZTN#prodmgmttalk -3:50 PM Aug 29th, 2011nickcoster Stuck in a taxi queue and sad that Ill be missing todays #prodmgmttalk -3:51 PMAug 29th, 2011merylkevans Unbelievable! RT @cindyfsolomon: See list of twitter chats: almost 500 &growing! http://t.co/rkTlzVJ #prodmgmttalk -3:55 PM Aug 29th, 2011ProdMgmtTalk Welcome @merylkevans Todays questions are at http://t.co/xb9L7F3#prodmgmttalk -3:56 PM Aug 29th, 2011ProdMgmtTalk Intro speaker @Mack_McCoy joining us from Southern California#prodmgmttalk -3:56 PM Aug 29th, 2011Cindyfsolomon @nickcoster just tweet from your phone, and well get you in the transcript!#prodmgmttalk -3:56 PM Aug 29th, 2011ProdMgmtTalk Discussion questions from each talkhttp://t.co/qZEkjJy Today’s questions:http://t.co/xb9L7F3 #prodmgmttalk -3:58 PM Aug 29th, 2011nickcoster @ProdMgmtTalk will do the best I can. Need to get to client to run prodmgmttraining course. Ill show them #prodmgmttalk in action. -4:01 PM Aug 29th, 2011Welcome @Mack_McCoy Co-Founder, Executive Director, & Director of Social Media forProduct Camp SoCal #prodmgmttalk -4:03 PM Aug 29th, 2011ProdMgmtTalk Our speaker @Mack_McCoy Treasurer & Founding Board Member of OrangeCounty Product Manager #prodmgmttalk -4:03 PM Aug 29th, 2011Intro @Mack_McCoy more than a decade of experience in product marketing, businesstransformation, product management #prodmgmttalk -4:03 PM Aug 29th, 2011brainmates Hello everyone. Its Adrienne, co-host of Product Management Talk, fromSydney #prodmgmttalk -4:03 PM Aug 29th, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 2 Centercode = Better Beta Tests
  3. 3. Transcript from Aug 29/30, 2011: What Product Managers Must Learn from Brand Management to Succeed Global Product Management Talk w/ Mack McCoy, Global Product Marketer http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkProdMgmtTalk @Mack_McCoy focused in the Internet and Telecommunication industries. Ourspeaker telling us how he got into #prodmgmttalk -4:04 PM Aug 29th, 2011ErikaLAndersen Hi all! Erika from Salt Lake City checking into#prodmgmttalk -4:04 PM Aug29th, 2011ProdMgmtTalk @Mack_McCoy Most background tech based on hardware & software. Workingon Oct 15 ProdCamp SoCal #3 #prodmgmttalk -4:04 PM Aug 29th, 2011cindyfsolomon Discussion questions from each talkhttp://t.co/4qq7Jox Today’squestions: http://t.co/wHKpKXJ#prodmgmttalk -4:06 PM Aug 29th, 2011cindyfsolomon Welcome everyone! This is Cindy, your producer & co-host, tweeting fromacross bay from San Francisco! #prodmgmttalk -4:06 PM Aug 29th, 2011cindyfsolomon Welcome @ErikaLAndersen! and my co-host Adrienne @brainmates#prodmgmttalk -4:07 PM Aug 29th, 2011cindyfsolomon Seven minutes in and First Question: Q1 How is customer experience definedin your organization?#prodmgmttalk -4:07 PM Aug 29th, 2011cindyfsolomon Reason first question "it always starts wi/ customer! Step back:do peopleunderstand brand vs. product mgmt?" says @Mack_McCoy #prodmgmttalk -4:08 PM Aug29th, 2011ErikaLAndersen Do we have a listen-in channel this time? #prodmgmttalk -4:09 PM Aug 29th,2011cindyfsolomon Definition of brand management: http://t.co/0NQbvWY #prodmgmttalk -4:09PM Aug 29th, 2011cindyfsolomon @ErikaLAndersen Listen here: http://t.co/UwSrupz #prodmgmttalk -4:09 PMAug 29th, 2011brainmates Acc to @mack_mccoy Brand Manager asks more fundamental ques - what is thepain the customer is trying to solve? #prodmgmttalk -4:10 PM Aug 29th, 2011cindyfsolomon You can hear @Mack_McCoy discussing "what are consumers trying to solve bybuying your product/service"http://t.co/UwSrupz #prodmgmttalk -4:11 PM Aug 29th, 2011ErikaLAndersen Thanks! RT @cindyfsolomon: @ErikaLAndersenListenhere: http://t.co/8CcvKka #prodmgmttalk -4:11 PM Aug 29th, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 3 Centercode = Better Beta Tests
  4. 4. Transcript from Aug 29/30, 2011: What Product Managers Must Learn from Brand Management to Succeed Global Product Management Talk w/ Mack McCoy, Global Product Marketer http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkbrainmates Acc to @mack_mccoy Brand Managers asks - What are consumers trying todo/solve by buying ur product or service?#prodmgmttalk -4:11 PM Aug 29th, 2011cindyfsolomon The 5 Ps of Marketing: http://t.co/zm6zz6s#prodmgmttalk -4:11 PM Aug29th, 2011Ycnt_ibdonlyjen @cindyfsolomon if your using google calendar there r lots of country holidaycalendars to use #prodmgmttalk -4:12 PM Aug 29th, 2011cindyfsolomon Today is more audio presentation w/twitter commentary so far...! Listenhere: http://t.co/UwSrupz #prodmgmttalk -4:12 PM Aug 29th, 2011cindyfsolomon @Ycnt_ibdonlyjen Welcome! #prodmgmttalk -4:13 PM Aug 29th, 2011prodmgmttalk Now on @Blogtalkradio Co-hosts Cindy @cindyfsolomon & Adrienne@brainmates w/Mack @Mack_McCoy http://t.co/UwSrupz #prodmgmttalk -4:13 PM Aug29th, 2011brainmates Acc to @mack_mccoy brand management makes & maintains a promise to thecustomer #prodmgmttalk -4:15 PM Aug 29th, 2011cindyfsolomon http://t.co/0NQbvWY Brand Management def - broad: develop promise forbrand 2 embody, make promise & maintain the promise #prodmgmttalk -4:15 PM Aug 29th,2011ErikaLAndersen @Mack_McCoy: Product managers use of ethnography and culturalanthropology is exploding. #prodmgmttalk -4:16 PM Aug 29th, 2011cindyfsolomon RT @ErikaLAndersen: @Mack_McCoy: Product managers use of ethnographyand cultural anthropology is exploding. #prodmgmttalk -4:16 PM Aug 29th, 2011ewpaisley RT @ErikaLAndersen: @Mack_McCoy: Product managers use of ethnography andcultural anthropology is exploding. #prodmgmttalk -4:16 PM Aug 29th, 2011cindyfsolomon @Mack_McCoy says Apple has done a consistent job of delivering on brandpromises #prodmgmttalk -4:16 PM Aug 29th, 2011cindyfsolomon Welcome @ewpaisley #prodmgmttalk -4:17 PM Aug 29th, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 4 Centercode = Better Beta Tests
  5. 5. Transcript from Aug 29/30, 2011: What Product Managers Must Learn from Brand Management to Succeed Global Product Management Talk w/ Mack McCoy, Global Product Marketer http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkErikaLAndersen @Mack_McCoy: Excuse the fanboy, but reason why Apple succeeds is theykeep promise to customrs #prodmgmttalk -4:17 PM Aug 29th, 2011cindyfsolomon @ewpaisley You can hear our speaker @Mack_McCoy speaking here:http://t.co/UwSrupz #prodmgmttalk -4:17 PM Aug 29th, 2011brainmates Acc to @Mack_McCoy #prodmgmt in tech has a tendency to focus on technologyinstead of the customer. #prodmgmttalk -4:18 PM Aug 29th, 2011ErikaLAndersen @Mack_McCoy: Can get so caught up in product/launch, lose sight of whatcustomer values #prodmgmttalk-4:19 PM Aug 29th, 2011christopherhanf RT @cindyfsolomon - First question: Q1 How is customer experience definedin your organization? #prodmgmttalk -4:20 PM Aug 29th, 2011Ycnt_ibdonlyjen Am big fan of ethno RT @ErikaLAndersen: @Mack_McCoy: Product managersuse of ethnography & cultural anthropology is exploding #prodmgmttalk -4:20 PM Aug 29th,2011brainmates Acc to @Mack_McCoy #prodmgmt should look to#brand management to createexceptional customer experiences #prodmgmttalk -4:20 PM Aug 29th, 2011ErikaLAndersen Question: is customer experience and brand experience the samething? #prodmgmttalk -4:20 PM Aug 29th, 2011cindyfsolomon Welcome! @christopherhanf Todays questions are at http://t.co/wHKpKXJ andBackground resources: http://pack.li/2w #prodmgmttalk -4:20 PM Aug 29th, 2011cindyfsolomon RT @ErikaLAndersen: Question: is customer experience and brand experiencethe same thing?#prodmgmttalk -4:21 PM Aug 29th, 2011cindyfsolomon @Mack_McCoy says Cust Exp is subset of brand exp, it drives brandexperience. Cust Exp feeds brand exp - all messaging... #prodmgmttalk -4:22 PM Aug 29th,2011brainmates Acc to @Mack_McCoy customer experience feeds brand experience. There is morein brand experience eg: messaging #prodmgmttalk -4:22 PM Aug 29th, 2011cindyfsolomon @Mack_McCoy to @ErikaLAndersen great question! #prodmgmttalk -4:23 PMAug 29th, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 5 Centercode = Better Beta Tests
  6. 6. Transcript from Aug 29/30, 2011: What Product Managers Must Learn from Brand Management to Succeed Global Product Management Talk w/ Mack McCoy, Global Product Marketer http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkcindyfsolomon @Mack_McCoy looking at cust exp from acquisition thru billing - Adriennethinks of that as ProdMrktg (wheres @jidoctor?) #prodmgmttalk -4:23 PM Aug 29th, 2011ErikaLAndersen @Mack_McCoy: customer experience is biggest part of the brand experience.Thanks! #prodmgmttalk -4:24 PM Aug 29th, 2011cindyfsolomon @ErikaLAndersen brand management success is measured by customerimpression, experience and resulting behavior #prodmgmttalk -4:25 PM Aug 29th, 2011Ycnt_ibdonlyjen @ErikaLAndersen the cust exp should communicate the brand values? So idprob say yes to ur ques #prodmgmttalk -4:25 PM Aug 29th, 2011brainmates Acc to @Mack_McCoy #prodmgmt should establish & maintain emotionalconnection with customer when developing prods & services #prodmgmttalk -4:25 PM Aug29th, 2011ErikaLAndersen I thought designers ruled Apple, not product managers #prodmgmttalk -4:26PM Aug 29th, 2011cindyfsolomon Lots of metrics - powerful is ability to see what customers are talking about viasocial media #prodmgmttalk -4:26 PM Aug 29th, 2011brainmates RT @Ycnt_ibdonlyjen: the cust exp should communicate the brand values#prodmgmttalk -4:26 PM Aug 29th, 2011cindyfsolomon Q2 Where does customer experience begin and end when you think about yourproducts/services?#prodmgmttalk -4:28 PM Aug 29th, 2011brainmates Acc to @Mack_McCoy #prodmgmt should be thinking about brand & customer expcomprehensively so u can to stay top of mind #prodmgmttalk -4:29 PM Aug 29th, 2011BreSwim Customer experience begins at first impression whether online or elsewhere#prodmgmttalk -4:29 PM Aug 29th, 2011brainmates RT @BreSwim: Customer experience begins at first impression whether online orelsewhere #prodmgmttalk -4:30 PM Aug 29th, 2011BreSwim @brainmates @mac_mccoy agreed! customers and potential customersbrainmates Good #prodmgmt should consider all touch points. When deploying tech, dontlose sight of humanity. #prodmgmttalk-4:30 PM Aug 29th, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 6 Centercode = Better Beta Tests
  7. 7. Transcript from Aug 29/30, 2011: What Product Managers Must Learn from Brand Management to Succeed Global Product Management Talk w/ Mack McCoy, Global Product Marketer http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkcindyfsolomon Welcome @BreSwim Listen in now at http://t.co/UwSrupz. #BlogTalkRadio#prodmgmttalk -4:30 PM Aug 29th, 2011ErikaLAndersen @Mack_McCoy: So youre not limiting cust exp to jst prod use, but from 1stad, set up, etc? #prodmgmttalk -4:30 PM Aug 29th, 2011brainmates YES! RT @ErikaLAndersen: @Mack_McCoy: So youre not limiting cust exp to jstprod use, but from 1st ad, set up, etc?#prodmgmttalk -4:31 PM Aug 29th, 2011ErikaLAndersen Shld user test not only prod design, but setup, uploads/downloads, everythingcustomer does w/ prod#prodmgmttalk -4:32 PM Aug 29th, 2011brainmates Acc to @Mac_McCoy - cust exp should be defined first & foremost by the customernot by the Product Manager#prodmgmttalk -4:32 PM Aug 29th, 201cindyfsolomon @Mack_McCoy to @ErikaLAndersen Yes, Absolutely. Its about trying tounderstand what is the pain you are solving #prodmgmttalk -4:33 PM Aug 29th, 2011brainmates Acc to @Mac_McCoy We r trying to fundamentally trying to sell something so weneed to understand why people want to buy #prodmgmttalk -4:34 PM Aug 29th, 2011ErikaLAndersen According to Don Norman: Design at three levels, visceral, behavioral, &reflective #prodmgmttalk -4:34 PM Aug 29th, 2011cindyfsolomon @Mack_McCoy ethnography, anthropology, customer surveys - all this infoprovides info about customer so we build best prod #prodmgmttalk -4:35 PM Aug 29th, 2011cindyfsolomon YES! RT @ErikaLAndersen: According to Don Norman: Design at three levels,visceral, behavioral, & reflective #prodmgmttalk -4:35 PM Aug 29th, 2011ErikaLAndersen Visceral: first impression; Behavioral: Using product; Reflective: thinking abtit later #prodmgmttalk -4:35 PM Aug 29th, 2011brainmates RT @ErikaLAndersen: According to Don Norman: Design at three levels, visceral,behavioral, & reflective #prodmgmttalk -4:35 PM Aug 29th, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 7 Centercode = Better Beta Tests
  8. 8. Transcript from Aug 29/30, 2011: What Product Managers Must Learn from Brand Management to Succeed Global Product Management Talk w/ Mack McCoy, Global Product Marketer http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkbrainmates RT @ErikaLAndersen: Visceral: first impression; Behavioral: Using product;Reflective: thinking abt it later#prodmgmttalk -4:35 PM Aug 29th, 2011ErikaLAndersen I love this stuff! #prodmgmttalk -4:35 PM Aug 29th, 2011cindyfsolomon Were complimenting @ErikaLAndersen s comments and insights!#prodmgmttalk -4:35 PM Aug 29th, 2011ErikaLAndersen [blushing] RT @cindyfsolomon: Were complimenting @ErikaLAndersen scomments and insights!#prodmgmttalk -4:36 PM Aug 29th, 2011cindyfsolomon Q3 In your company/position, who’s responsible for the overall customerexperience? Who’s really in the driver’s seat? #prodmgmttalk -4:36 PM Aug 29th, 2011brainmates A3: Acc to @Mack_McCoy - Its diff for diff companies. Often Product Manager is inthe middle #prodmgmttalk -4:37 PM Aug 29th, 2011brainmates A3: Acc to @Mack_McCoy - In small companies, its the Product Manager whodrives customer experience #prodmgmttalk -4:38 PM Aug 29th, 2011BreSwim @cindyfsolomon Marketing in many cases. Often responsible for driving potentialcustomers to become current customers. #prodmgmttalk -4:38 PM Aug 29th, 2011ErikaLAndersen Person who works with customers most, who has the empathy, should bedriving #prodmgmttalk -4:38 PM Aug 29th, 2011brainmates RT @ErikaLAndersen: Person who works with customers most, who has theempathy, should be driving #prodmgmttalk -4:39 PM Aug 29th, 2011cindyfsolomon Your tweets areinterconnected@ErikaLAndersen and @BreSwim! #prodmgmttalk -4:39 PM Aug 29th, 2011cindyfsolomon @Mack_McCoy to @BreSwim Shouldnt we go further - once we havecustomer, want to keep and grow them. Could argue mrktg resp #prodmgmttalk -4:40 PMAug 29th, 2011liz_blink Is that not everyone? "@ErikaLAndersen: Person who works with customers most,who has the empathy, should be driving #prodmgmttalk" -4:40 PM Aug 29th, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 8 Centercode = Better Beta Tests
  9. 9. Transcript from Aug 29/30, 2011: What Product Managers Must Learn from Brand Management to Succeed Global Product Management Talk w/ Mack McCoy, Global Product Marketer http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkbrainmates @BreSwim Sure! But acc to @Mack_McCoy we need to go further. How do wekeep current customers? #prodmgmttalk -4:40 PM Aug 29th, 2011cindyfsolomon @Mack_McCoy its a triage if its a support issue - could fall to dev, eng whenenhancing existing prods...#prodmgmttalk -4:40 PM Aug 29th, 2011cindyfsolomon Welcome @liz_blink, Yes, it should be everybody!#prodmgmttalk -4:41 PMAug 29th, 2011ErikaLAndersen I think marketing creates msgs to send out; person driving should listen morethan speak #prodmgmttalk -4:41 PM Aug 29th, 2011brainmates RT @liz_blink: Is that not everyone? It should be! Unfortunately we forget aboutthe customer in day 2 day biz..#prodmgmttalk -4:41 PM Aug 29th, 2011cindyfsolomon @ErikaLAndersen nails it again! Exactly - must listen & observe more thantelling/talking to recognize#prodmgmttalk -4:42 PM Aug 29th, 2011cindyfsolomon @Mack_McCoy products will be successful whenever salespeople have excellentrapport w/buyer, company in B2B #prodmgmttalk -4:43 PM Aug 29th, 2011cindyfsolomon @Mack_McCoy says to emulate that "warm" relationship w/B2C transactions#prodmgmttalk -4:43 PM Aug 29th, 2011brainmates Great advice from @Mack_McCoy. If we want buyers to buy, we need to create anemotional connection throughout whole journey #prodmgmttalk -4:44 PM Aug 29th, 2011liz_blink LOL Not mrkting job then! @ErikaLAndersen: I think marketing creates msgs; persondriving should listen more than speak #prodmgmttalk -4:44 PM Aug 29th, 2011cindyfsolomon Q4 What drives your customers’ decision-making for buying/upgrading yourproducts/services? Do you know? Should you care? #prodmgmttalk -4:44 PM Aug 29th, 2011ErikaLAndersen @gander2112 says all the time RT@cindyfsolomon: @ErikaLAndersen mustlisten & observe more than telling/talking to recognize #prodmgmttalk -4:44 PM Aug 29th,2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 9 Centercode = Better Beta Tests
  10. 10. Transcript from Aug 29/30, 2011: What Product Managers Must Learn from Brand Management to Succeed Global Product Management Talk w/ Mack McCoy, Global Product Marketer http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkBreSwim @cindyfsolomon @mack_mccoy absolutely! To encourage brand loyalty that cant bethe only! Often 1st impression is from mktg #prodmgmttalk -4:45 PM Aug 29th, 2011Mack_McCoy @BreSwim Yes. Often many dont understand why brand exp is so important &their role in bldg it. @cindyfsolomon #ProdMgtTalkliz_blink @brainmates Unfortunately we forget about the customer in day 2 day biz.. And startto act if they distract is from work!#prodmgmttalk" -4:45 PM Aug 29th, 2011BreSwim @cindyfsolomon @mack_mccoy Q: is it more difficult to engage employees inimportance of brand experience than it is the customer?cindyfsolomon @Mack_McCoy to @BreSwim indeed - must be holistic #prodmgmttalk -4:46PM Aug 29th, 2011brainmates Well said! RT @liz_blink: We act as if customers distract us from work!#prodmgmttalk" #prodmgmttalk -4:47 PM Aug 29th, 2011cindyfsolomon A4 - leading question - of course we care as Product Managers - its what drivesus! #prodmgmttalk -4:47 PM Aug 29th, 2011cindyfsolomon @Mack_McCoy we think if we have all the check boxes, then well win buteveryone says you must build comprehensive experience #prodmgmttalk -4:48 PM Aug 29th,2011cindyfsolomon @Mack_McCoy Wholefoods does a good job focussed outside on brandimpression - but dont treat their employees well... #prodmgmttalk -4:49 PM Aug 29th, 2011ErikaLAndersen Think itd help to give engs personas, ensure countless decisions they makereflect custs? #prodmgmttalk -4:50 PM Aug 29th, 2011brainmates Agree! RT @ErikaLAndersen: Think itd help to give engs personas, ensurecountless decisions they make reflect custs? #prodmgmttalk -4:50 PM Aug 29th, 2011cindyfsolomon @Mack_McCoy says older processes dehumanized data as it distilled down intofeatures. Agile & personas return connection #prodmgmttalk -4:52 PM Aug 29th, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 10 Centercode = Better Beta Tests
  11. 11. Transcript from Aug 29/30, 2011: What Product Managers Must Learn from Brand Management to Succeed Global Product Management Talk w/ Mack McCoy, Global Product Marketer http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkcindyfsolomon Q5 Where do you capture data about direct customer experience, feedback,perception? #prodmgmttalk -4:52 PM Aug 29th, 2011cindyfsolomon @Mack_McCoy now golden age of voice of customer -info readily avail atreduced cost #prodmgmttalk -4:53 PM Aug 29th, 2011brainmates Acc to @Mack_McCoy - we are in the golden age of the customer. We have easyaccess to them for little cost#prodmgmttalk -4:53 PM Aug 29th, 2011chrisboothe RT @brainmates: Good #prodmgmt should consider all touch points. Whendeploying tech, dont lose sight of humanity.#prodmgmttalk -4:53 PM Aug 29th, 2011cindyfsolomon @Mack_McCoy says well said and Welcome@chrisboothe #prodmgmttalk -4:54PM Aug 29th, 2011cindyfsolomon @Mack_McCoy 1. many tools agregating info from all sources 2.consumer/customer panel 3. solicit feedback - surveys #prodmgmttalk -4:56 PM Aug 29th,2011brainmates Acc to @Mack_McCoy Social Media + Customer Panel + Surveys + Feedback +Customer Support Info = ways to get 2 customer #prodmgmttalk -4:56 PM Aug 29th, 2011cindyfsolomon @Mack_McCoy says Often info from customer support wasnt making it back toProdMgmt & Engineering#prodmgmttalk -4:57 PM Aug 29th, 2011cindyfsolomon Best source of info re: product, company, customers & history is #CustomerSupport people & dept!#prodmgmttalk -4:58 PM Aug 29th, 2011ErikaLAndersen @cindyfsolomon: Key for prod mgmrs, make friends with customer support#prodmgmttalk -4:59 PM Aug 29th, 2011cindyfsolomon Alliance of Product Professionals - Coming Soon! http://t.co/AEYw2K0 via@AlloPPs #prodmgmttalk -4:59 PM Aug 29th, 2011cindyfsolomon Todays unedited transcript of tweets: http://t.co/a2O6YgD #prodmgmttalk -4:59 PM Aug 29th, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 11 Centercode = Better Beta Tests
  12. 12. Transcript from Aug 29/30, 2011: What Product Managers Must Learn from Brand Management to Succeed Global Product Management Talk w/ Mack McCoy, Global Product Marketer http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkbrainmates Agree! RT @ErikaLAndersen: @cindyfsolomon: Key for prod mgmrs, make friendswith customer support #prodmgmttalk -4:59 PM Aug 29th, 2011cindyfsolomon NO Speaker next week - USA Labor Day Holiday - enjoy! Join us Sept 12for @GregWhite of PCamp SoCal#prodmgmttalk -4:59 PM Aug 29th, 2011cindyfsolomon Happy to announce #PCampUtah on Sept 10, 2011 http://t.co/P66tf9G#prodmgmttalk -5:00 PM Aug 29th, 2011BreSwim Def agree! RT@cindyfsolomon: Best source of info re: product, company, customers& history is Customer Support people & dept! #prodmgmttalk -5:00 PM Aug 29th, 2011cindyfsolomon Like us on facebook http://t.co/RAT9IOm#prodmgmttalk -5:01 PM Aug 29th,2011brainmates Thanks so much everyone for joining! #prodmgmttalk -5:01 PM Aug 29th, 2011cindyfsolomon Follow us on LinkedIn http://t.co/oHqHAj7 Join LinkedIn grouphttp://t.co/suySIm2 #prodmgmttalk -5:01 PM Aug 29th, 2011liz_blink You should be allies anyway! "@ErikaLAndersen:@cindyfsolomon: Key for prodmgmrs, make friends with customer support #prodmgmttalk" -5:01 PM Aug 29th, 2011ErikaLAndersen Come to PCampUtah! Sept 10. Want something covered? Bring itup! http://t.co/gZWEDMH #prodmgmttalk -5:01 PM Aug 29th, 2011cindyfsolomon Thank you @Mack_McCoy for speaking today! Everyones participationappreciated! #prodmgmttalk -5:01 PM Aug 29th, 2011cindyfsolomon Todays unedited transcript availablehttp://t.co/a2O6YgD and uneditedrecordinghttp://t.co/UwSrupz #prodmgmttalk -5:02 PM Aug 29th, 2011cindyfsolomon Contribute to the Global Product Management Talk blog http://t.co/w1M3qLx#prodmgmttalk -5:02 PM Aug 29th, 2011cindyfsolomon Subscribe to our newsletter (coming soon!) http://t.co/Fpt4rea#prodmgmttalk -5:03 PM Aug 29th, 2011 Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 12 Centercode = Better Beta Tests
  13. 13. Transcript from Aug 29/30, 2011: What Product Managers Must Learn from Brand Management to Succeed Global Product Management Talk w/ Mack McCoy, Global Product Marketer http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/ncKUD8 Listen to speaker & co-hosts! http://www.blogtalkradio.com/prodmgmttalkcindyfsolomon Have a product management related announcement, event, resource? Pleasedirect message me!#prodmgmttalk -5:06 PM Aug 29th, 2011cindyfsolomon Todays stats: 168 tweets generated 222,947 impressions, reaching anaudience of 19,919 followers#prodmgmttalk -5:07 PM Aug 29th, 2011cindyfsolomon Thank you! @Mack_McCoy @brainmates @prodmgmttalk @allopps@liz_blink @BreSwim @chrisboothe@ErikaLAndersen @Ycnt_ibdonlyjen #prodmgmttalk -5:10 PM Aug 29th, 2011cindyfsolomon Join us again Sept 12 for @GregWhite of @PCampSoCal! @christopherhanf@ewpaisley @PSJournal #prodmgmttalk -5:12 PM Aug 29th, 2011Mack_McCoy @cindyfsolomon @brainmates @prodmgmttalk @allopps @liz_blink @BreSwim@chrisboothe @ErikaLAndersen @Ycnt_ibdonlyjen Thank you! It was fun. Sponsor us http://bit.ly/gF0Tt3 and visit our sponsor link below! 13 Centercode = Better Beta Tests

×