8/6/12 Managing Product End Of Life: Killing A Product Or Retiring Gracefully w/ @JohnNewbury

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John says, "I'm really delighted to be joining the Global Product Management Talk to lead this discussion, having co-hosted several times. ProdMgmtTalk is such a unique forum for Product Managers, with high-quality insight from a truly global audience. Talking about how to manage a product's end of life stage should enhance everyone's product chops."

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8/6/12 Managing Product End Of Life: Killing A Product Or Retiring Gracefully w/ @JohnNewbury

  1. 1. 8//6//12 Managiing Product End Of Liife: Kiilllliing A8 6 12 Manag ng Product End Of L fe: K ng AProduct OR Retiiriing Gracefulllly wiith John NewburyProduct OR Ret r ng Gracefu y w th John Newbury GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk Podcast: http://bit.ly/Nz4tGh Links: http://bit.ly/SXHiVdJohn says, "Im really delighted to be joining the Global Product ManagementTalk to lead this discussion, having co-hosted several times. ProdMgmtTalk issuch a unique forum for Product Managers, with high-quality insight from a trulyglobal audience. Talking about how to manage a products end of life stageshould enhance everyones product chops." John Newbury, B2B Marketing Professional, spoke at the weekly Global Product Management Talk on Monday, August 6, 2012 with host Cindy F. Solomon and co-host Greg Gehrich. Many businesses fail to realize that releasing a new product is often easier than retiring an old one. While major organizational resources are spent in the product development and release cycles, many times product retirement becomes an expensive afterthought. This discussion will investigate the very back-end of the Product Life Cycle - product obsolescence. This vital but frequently overlooked stage of the PLC plays a hugely significant role in the product portfolio. Managed well, it can re-energize your portfolio, support the innovation process and improve levels of customer loyalty. Managed badly - or worse, not at all - it can be damaging and expensive to the organization and its customers. John Newbury, B2B Marketing Professional, Leads Discussion On The End Of The Product Life Cycle: How To Deal With Product Obsolescence In The Retire Stage Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 1 Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk www.prodmgmttalk.com
  2. 2. 8//6//12 Managiing Product End Of Liife: Kiilllliing A8 6 12 Manag ng Product End Of L fe: K ng AProduct OR Retiiriing Gracefulllly wiith John NewburyProduct OR Ret r ng Gracefu y w th John Newbury GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk Each week, The Global Product Management Talk features an expert guest discussing pre-posted questions with the co-hosts and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are available following the event for on-demand consumption on the web, iTunes, Google Play and mobile devices. Get reminders and listen live by following http://www.blogtalkradio.com/prodmgmttalk About Today’s Speaker, John Newbury Im a B2B marketing professional who is passionate about new technologies, innovative products and creative thinking. With 12 years experience working for leading international organisations, Ive enjoyed the full and varied life that the world of B2B marketing has to offer. My roles have included product management, marketing strategy, brand strategy, new product development and commercialisation, CRM, business development and channel management. All with a focus on measured contribution to top and bottom line performance. Email: john.newbury at tremco-illbruck.com Twitter: @johnnewbury LinkedIn: http://uk.linkedin.com/in/johnnewbury About Today’s Co-host, Greg Gehrich Author, "Build It Like A Startup"--product management centered agile and lean innovation and the relentless pursuit of ideal product leadership. Greg is an expert in creating teams to execute complex strategies using collaboration and participative methods. Ability to communicate a strong product vision and align expert sub-teams to meet specific challenges. Expert in using Agile Product Management methods to evaluate market segmentation, optimize product portfolios, and align technical development with customer needs. Willing to challenge the status quo with collaboratively assessed risk. Seeking a leadership role to help an organization realize the full value of its product portfolios. LinkedIn: http://www.linkedin.com/in/greggehrich Blog: http://www.lean-product-innovation.com/ Book: http://www.lean-product-innovation.com/book Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 2 Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk www.prodmgmttalk.com
  3. 3. 8//6//12 Managiing Product End Of Liife: Kiilllliing A8 6 12 Manag ng Product End Of L fe: K ng AProduct OR Retiiriing Gracefulllly wiith John NewburyProduct OR Ret r ng Gracefu y w th John Newbury GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk ------------------------------------ Background resources: http://bit.ly/SXHiVd Follow for reminders: http://bit.ly/nbw9Yr Curated Content: http://bit.ly/xHe37N Participate! http://bit.ly/eC3D09 ------------------------------------ What is #ProdMgmtTalk? http://bit.ly/AlLEbN Join Global Product Management Talk! http://linkd.in/jRmwRx Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf Want to reach target audience of Product Professionals? Sponsor Global Product Management Talk! http://bit.ly/gF0Tt3 Join us at http://tweetchat.com/room/prodmgmttalk automatically appends hashtag Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2, A3 Questions for Discussion: PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt Q1 How does managing product withdrawal differ from managing a product launch? Q2 What are the early indicators that a product is reaching the end of its life cycle? Q3 What is the biggest challenge facing a product manager during the obsolence process? Q4 How can a well-managed product withdrawal benefit your organisation? Q5 How do you determine what services/support to provide for a discontinued product? Q6 Innovation plays a vital role in the early stages of New Product Development - how can innovation also contribute to the later stages of the life cycle? Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 3 Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk www.prodmgmttalk.com
  4. 4. 8//6//12 Managiing Product End Of Liife: Kiilllliing A8 6 12 Manag ng Product End Of L fe: K ng AProduct OR Retiiriing Gracefulllly wiith John NewburyProduct OR Ret r ng Gracefu y w th John Newbury GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk Tweet Chronology johnnewbury Excited to be joining @cindyfsolomon on #prodmgmttalk 8/6. Well be looking at exit strategies for retiring products http://t.co/xeXF8u2L -11:56 PM Aug 3rd, 2012 cindyfsolomon RT @johnnewbury: Excited to be joining @cindyfsolomon on #prodmgmttalk 8/6. Well be looking at exit strategies for retiring products http://t.co/xeXF8u2L -1:18 AM Aug 4th, 2012 cindyfsolomon RT @johnnewbury: Excited to be joining @cindyfsolomon on #prodmgmttalk8/6. Well be looking at exit strategies for retiring products http://t.co/xeXF8u2L -1:18 AM Aug 4th, 2012 ProdMgmtTalk #ProdMgmtTalk twitter transcript July 23: Innovation: result of intersection of invention & value w/ @brioneja http://t.co/NTCQv97K -10:13 PM Aug 5th, 2012 cindyfsolomon #ProdMgmtTalk twitter transcript July 23: Innovation: result of intersection of invention & value w/ @brioneja http://t.co/aUk8u0An -10:13 PM Aug 5th, 2012 johnnewbury Looking forward to talking w/@cindyfsolomon live on #prodmgmttalk later. Product exit strategy and the end of the PLC http://t.co/oF4bx6Qi -11:17 PM Aug 5th, 2012 Brioneja RT @ProdMgmtTalk: #ProdMgmtTalktwitter transcript July 23: Innovation: result of intersection of invention & value w/ @brioneja http://t.co/NTCQv97K -5:19 AM Aug 6th, 2012 ProdMgmtTalk #ProdMgmtTalk Today!http://t.co/BiwuzzsX #Prodmgmt Terminal issues w/ @JohnNewbury B2B marketing expert #prodmrktghttp://t.co/g9YgVLf8 - 10:07 AM Aug 6th, 2012 cindyfsolomon #ProdMgmtTalk Today!@JohnNewbury B2B Leicestershire #UK#prodmgmt Killing A Product Or Retiring Gracefully http://t.co/MPwW1NNB #prodmrktg -10:48 AM Aug 6th, 2012 johnnewbury Bring it on!> #ProdMgmtTalk Today! @JohnNewbury B2B Leicestershire #prodmgmt Killing A Product Or Retiring Gracefully http://t.co/oqD1Fbks -11:12 AM Aug 6th, 2012 ProdMgmtTalk RT @johnnewbury: Bring it on!> #ProdMgmtTalk Today! @JohnNewbury B2B Leicestershire #prodmgmt Kill Or Retire Product http://t.co/lXVU8fl3 -11:43 AM Aug 6th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 4 Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk www.prodmgmttalk.com
  5. 5. 8//6//12 Managiing Product End Of Liife: Kiilllliing A8 6 12 Manag ng Product End Of L fe: K ng AProduct OR Retiiriing Gracefulllly wiith John NewburyProduct OR Ret r ng Gracefu y w th John Newbury GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk aipmm RT @johnnewbury: Bring it on!> #ProdMgmtTalk Today! @JohnNewbury B2B Leicestershire #prodmgmt Kill Or Retire Product http://t.co/ffmIYVle -11:43 AM Aug 6th, 2012 ProdMgmtTalk #ProdMgmtTalk Startup Product Talks SF Aug 22, 2012 with Mark Stiving, PhDhttp://t.co/qmnZXCVQ http://t.co/29ITjd23 -12:09 PM Aug 6th, 2012 ProdMgmtTalk In 15 mins: Speaker@JohnNewbury joins host @CindyFSolomon & co-host @GregGehrich Terminating or Retiring Products #prodmgmt #prodmgmttalk -1:38 PM Aug 6th, 2012 ProdMgmtTalk Q1 How does managing product withdrawal differ from managing a product launch? #prodmgmt #prodmgmttalk http://b... http://t.co/5TLvOwjh -1:33 PM Aug 6th, 2012 ProdMgmtTalk Q2 What are the early indicators that a product is reaching the end of its life cycle? #prodmgmt #prodmgmttalk... http://t.co/REAz2uwU -1:32 PM Aug 6th, 2012 ProdMgmtTalk Q3 What is the biggest challenge facing a product manager during the obsolence process? #prodmgmt #prodmgmttalk... http://t.co/Hcygz6uk -1:32 PM Aug 6th, 2012 ProdMgmtTalk Q4 How can a well-managed product withdrawal benefit your organisation?#prodmgmt #prodmgmttalk http://t.co/qg7nx7As... http://t.co/bDm5KuY v -1:32 PM Aug 6th, 2012 ProdMgmtTalk Q5 How do you determine what services/support to provide for a discontinued product? #prodmgmt #prodmgmttalk ht... http://t.co/O5Y7myYr -1:32 PM Aug 6th, 2012 ProdMgmtTalk Todays background:#prodmgmt End Of Life: Killing Product Or Retiring Gracefully w/ @JohnNewbury http://t.co/Q5r1BfZC #prodmgmttalk -1:39 PM Aug 6th, 2012 ProdMgmtTalk What is the ProdMgmtTalk?http://t.co/WxgEfwFp Join Global Product Management Talk! http://t.co/2SwVjB0o #prodmgmt #projmgmt #prodmgmttalk -1:43 PM Aug 6th, 2012 ProdMgmtTalk Never participated in a#prodmgmt twitter chat? FAQs http://t.co/AuYVI76R #prodmgmttalk -1:44 PM Aug 6th, 2012 ProdMgmtTalk Learn How to participate in#prodmgmt Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/EBe4tELM #prodmgmttalk -1:44 PM Aug 6th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 5 Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk www.prodmgmttalk.com
  6. 6. 8//6//12 Managiing Product End Of Liife: Kiilllliing A8 6 12 Manag ng Product End Of L fe: K ng AProduct OR Retiiriing Gracefulllly wiith John NewburyProduct OR Ret r ng Gracefu y w th John Newbury GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk ProdMgmtTalk Learn about Tweeting Best Practices and #prodmgmt Twitter Talk FAQshttp://t.co/lH3QIG1i #socialmedia #marketing #prodmgmttalk -1:45 PM Aug 6th, 2012 ProdMgmtTalk Want to reach target audience of Product Professionals? Sponsor Global Product Management Talk! http://t.co/S6EsE2Th #prodmgmt #prodmgmttalk- 1:46 PM Aug 6th, 2012 ProdMgmtTalk Please thank our sponsor@AIPMM http://t.co/0vIzm4IA subscribe for upcoming webinars, etc: newsletter: http://t.co/OVHQCulQ #prodmgmttalk -1:47 PM Aug 6th, 2012 aipmm RT @ProdMgmtTalk: Please thank our sponsor @AIPMM subscribe for upcoming webinars, etc: newsletter: http://t.co/k6glfFnu #prodmgmttalk -1:48 PM Aug 6th, 2012 cindyfsolomon #ProdMgmtTalk Broadcasting live on the air! Listen athttp://t.co/49jWQdHk. #prodmgmt #prodmrktg -1:49 PM Aug 6th, 2012 johnnewbury RT @cindyfsolomon:#ProdMgmtTalk Broadcasting live on the air! Listen at http://t.co/qsMNuwKB. #prodmgmt #prodmrktg #prodmgmttalk -1:55 PM Aug 6th, 2012 ProdMgmtTalk Getting ready w/@JohnNewbury & @GregGehrich for todays talk! #prodmgmt #prodmgmttalk -1:56 PM Aug 6th, 2012 ProdMgmtTalk RT @johnnewbury:#ProdMgmtTalk Broadcasting live on the air! Listen at http://t.co/CkRy9wEn. #prodmgmt #prodmrktg #prodmgmttalk -1:56 PM Aug 6th, 2012 MyBizMarketer RT @ProdMgmtTalk: Getting ready w/ @JohnNewbury & @GregGehrich for todays talk! #prodmgmt #ProdMgmttalk -1:59 PM Aug 6th, 2012 ProdMgmtTalk PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt #prodmgmttalk -2:09 PM Aug 6th, 2012 ProdMgmtTalk Were receiving 5000 listeners each week! Find out why & join ushttp://t.co/BiwuzzsX Call in (323) 927-2957 #prodmgmttalk -2:09 PM Aug 6th, 2012 MyBizMarketer RT @ProdMgmtTalk: Were receiving 5000 listeners each week! Find out why & join us http://t.co/hXMrXVbH Call in (323) 927-2957 #ProdMgmttalk - 2:10 PM Aug 6th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 6 Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk www.prodmgmttalk.com
  7. 7. 8//6//12 Managiing Product End Of Liife: Kiilllliing A8 6 12 Manag ng Product End Of L fe: K ng AProduct OR Retiiriing Gracefulllly wiith John NewburyProduct OR Ret r ng Gracefu y w th John Newbury GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk ProdMgmtTalk @JohnNewbury not from the software #prodmgmt - but similar issues to dealing with product lifecycle mgmt cross industry #prodmgmttalk -2:10 PM Aug 6th, 2012 ProdMgmtTalk @JohnNewbury talking about phases of #prodmgmt lifecycle similarities amongst all products whether service or physical #prodmgmttalk -2:11 PM Aug 6th, 2012 cindyfsolomon @JohnNewbury not from the software #prodmgmt - but similar issues to dealing with product lifecycle mgmt cross industry #prodmgmttalk -2:12 PM Aug 6th, 2012 aipmm @JohnNewbury not from the software#prodmgmt - but similar issues to dealing with product lifecycle mgmt cross industry #prodmgmttalk -2:12 PM Aug 6th, 2012 roadmapwarrior hi all...late but here - Jen, Prod Mgr from Kansas City #prodmgmttalk -2:13 PM Aug 6th, 2012 ProdMgmtTalk @GregGehrich agreeing much sexier to discuss #prodmgmt startup, innovation & inception than end of life & product retirement #prodmgmttalk-2:14 PM Aug 6th, 2012 MyBizMarketer Completely agree RT @aipmm:@JohnNewbury not from the software> issues to dealing with product lifecycle mgmt cross industry #ProdMgmttalk -2:14 PM Aug 6th, 2012 ProdMgmtTalk Q1 How does managing product withdrawal differ from managing a product launch? #prodmgmt #prodmgmttalk http://t.co/Q5r1BfZC #prodmgmttalk - 2:14 PM Aug 6th, 2012 roadmapwarrior I like the term "product withdrawal" but it makes me think of something other than sunsetting #prodmgmttalk -2:15 PM Aug 6th, 2012 ProdMgmtTalk Welcome @roadmapwarrior@MyBizMarketer @AIPMM todays questions:http://t.co/Q5r1BfZC #prodmgmt #prodmgmttalk -2:15 PM Aug 6th, 2012 ProdMgmtTalk @JohnNewbury referencing Steve Johnson re: working backwards from end of life to #prodmgmt launch - "unlaunch product" #prodmgmttalk -2:16 PM Aug 6th, 2012 MyBizMarketer RT @ProdMgmtTalk: Q1 How does managing product withdrawal differ from managing a product launch? http://t.co/gikC1s27 #ProdMgmttalk -2:16 PM Aug 6th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 7 Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk www.prodmgmttalk.com
  8. 8. 8//6//12 Managiing Product End Of Liife: Kiilllliing A8 6 12 Manag ng Product End Of L fe: K ng AProduct OR Retiiriing Gracefulllly wiith John NewburyProduct OR Ret r ng Gracefu y w th John Newbury GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk aipmm RT @ProdMgmtTalk: Welcome @roadmapwarrior @MyBizMarketer @AIPMMtodays questions: http://t.co/Q5r1BfZC #prodmgmt #prodmgmttalk -2:16 PM Aug 6th, 2012 cindyfsolomon RT @ProdMgmtTalk: Welcome @roadmapwarrior @MyBizMarketer @AIPMM todays questions: http://t.co/syIu7mFt #prodmgmt #prodmgmttalk -2:16 PM Aug 6th, 2012 ProdMgmtTalk RT @roadmapwarrior: I like the term "product withdrawal" but it makes me think of something other than sunsetting #prodmgmttalk #prodmgmt - 2:16 PM Aug 6th, 2012 cindyfsolomon RT @roadmapwarrior: I like the term "product withdrawal" but it makes me think of something other than sunsetting #prodmgmttalk #prodmgmt - 2:17 PM Aug 6th, 2012 aipmm RT @roadmapwarrior: I like the term "product withdrawal" but it makes me think of something other than sunsetting #prodmgmttalk #prodmgmt -2:17 PM Aug 6th, 2012 cindyfsolomon RT @MyBizMarketer: Completely agree @JohnNewbury not from software> issues to dealing w/product lifecycle mgmt cross industry#ProdMgmttalk - 2:17 PM Aug 6th, 2012 aipmm RT @MyBizMarketer: Completely agree@JohnNewbury not from software> issues to dealing w/product lifecycle mgmt cross industry #ProdMgmttalk -2:17 PM Aug 6th, 2012 aipmm RT @ProdMgmtTalk: Q1 How does managing product withdrawal differ from managing product launch? http://t.co/NFi6c0kT #ProdMgmt #prodmgmttalk -2:18 PM Aug 6th, 2012 cindyfsolomon RT @ProdMgmtTalk: Q1 How does managing product withdrawal differ from managing product launch? http://t.co/xajlcabA #ProdMgmt #prodmgmttalk -2:18 PM Aug 6th, 2012 roadmapwarrior A1: You really need to know your product in order to sunset properly. When to end accessory sales, base sales, support, etc. #prodmgmttalk - 2:19 PM Aug 6th, 2012 ProdMgmtTalk Thanks @roadmapwarriorputting the sexy back into #prodmgmt discussion re: "product withdrawal" not a great term.....LOL!!!! #prodmgmttalk-2:20 PM Aug 6th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 8 Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk www.prodmgmttalk.com
  9. 9. 8//6//12 Managiing Product End Of Liife: Kiilllliing A8 6 12 Manag ng Product End Of L fe: K ng AProduct OR Retiiriing Gracefulllly wiith John NewburyProduct OR Ret r ng Gracefu y w th John Newbury GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk roadmapwarrior @ProdMgmtTalk "Product withdrawal" makes me think what PMs go through on vacation #prodmgmttalk -2:21 PM Aug 6th, 2012 ProdMgmtTalk RT @roadmapwarrior:@ProdMgmtTalk "Product withdrawal" makes me think what PMs go through on vacation #prodmgmttalk #prodmgmt -2:21 PM Aug 6th, 2012 aipmm RT @roadmapwarrior: @ProdMgmtTalk"Product withdrawal" makes me think what PMs go through on vacation #prodmgmttalk #prodmgmt -2:21 PM Aug 6th, 2012 ProdMgmtTalk Thanks for great comments@roadmapwarrior Youre mentioned in the audio podcast! #prodmgmttalk -2:24 PM Aug 6th, 2012 ProdMgmtTalk Thanks for great comments@roadmapwarrior Youre mentioned in the audio podcast! #prodmgmttalk -2:24 PM Aug 6th, 2012 ProdMgmtTalk @GregGehrich says its important to view the entire product portfolio to balance products in each stage of lifecycle #prodmgmt #prodmgmttalk -2:25 PM Aug 6th, 2012 cindyfsolomon @GregGehrich says its important to view the entire product portfolio to balance products in each stage of lifecycle #prodmgmt #prodmgmttalk -2:26 PM Aug 6th, 2012 aipmm @GregGehrich says its important to view the entire product portfolio to balance products in each stage of lifecycle #prodmgmt #prodmgmttalk -2:26 PM Aug 6th, 2012 cindyfsolomon @JohnNewbury says end of life is HIGH RISK! Ending product too early is just as risky as ending too late #prodmgmt #prodmgmttalk -2:26 PM Aug 6th, 2012 aipmm @JohnNewbury says end of life is HIGH RISK! Ending product too early is just as risky as ending too late #prodmgmt #prodmgmttalk - 2:26 PM Aug 6th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 9 Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk www.prodmgmttalk.com
  10. 10. 8//6//12 Managiing Product End Of Liife: Kiilllliing A8 6 12 Manag ng Product End Of L fe: K ng AProduct OR Retiiriing Gracefulllly wiith John NewburyProduct OR Ret r ng Gracefu y w th John Newbury GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk ProdMgmtTalk Q2 What are early indicators that a product is reaching the end of its life cycle? #prodmgmt http://t.co/Q5r1BfZC #prodmgmttalk -2:27 PM Aug 6th, 2012 ProdMgmtTalk A2 customer needs not being addressed & direct sales force indications - they sell only most profitable #prodmgmt #prodmgmttalk -2:28 PM Aug 6th, 2012 MyBizMarketer This activity allows us (PM) to managed customer expectation regarding a product offering going forward. #ProdMgmttalk -2:28 PM Aug 6th, 2012 roadmapwarrior A2: Your enhancement requests are product sea changes, not updates #prodmgmttalk -2:29 PM Aug 6th, 2012 ProdMgmtTalk A2 Change of biz direction & strategy - if product no longer corp priority - time to change #prodmgmt focus #prodmgmttalk -2:29 PM Aug 6th, 2012 ProdMgmtTalk RT @roadmapwarrior: A2: Your enhancement requests are product sea changes, not updates #prodmgmttalk -2:30 PM Aug 6th, 2012 ProdMgmtTalk RT @MyBizMarketer: This activity allows #prodmgmt to manage customer expectations regarding a product offering going forward.#prodmgmttalk - 2:30 PM Aug 6th, 2012 aipmm RT @roadmapwarrior: A2: Your product enhancement requests are product sea changes, not updates #prodmgmttalk #prodmgmt http://t.co/NFi6c0kT -2:31 PM Aug 6th, 2012 cindyfsolomon RT @roadmapwarrior: A2: Your product enhancement requests are product sea changes, not updates #prodmgmttalk #prodmgmt http://t.co/082Ildot - 2:31 PM Aug 6th, 2012 roadmapwarrior A2: Third-party platform changes can cause obsolescence overnight#prodmgmttalk -2:31 PM Aug 6th, 2012 cindyfsolomon Indeed! RT @roadmapwarrior: A2: Third-party platform changes can cause obsolescence overnight #prodmgmttalk #prodmgmt http://t.co/082Ildot -2:32 PM Aug 6th, 2012 aipmm Indeed! RT @roadmapwarrior: A2: Third-party platform changes can cause obsolescence overnight #prodmgmttalk #prodmgmt http://t.co/ArOAlzH8 -2:32 PM Aug 6th, 2012 MyBizMarketer RT @ProdMgmtTalk: A2 Change of biz direction & strategy - if product no longer corp priority - time to change #prodmgmt focus #ProdMgmttalk - 2:32 PM Aug 6th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 10 Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk www.prodmgmttalk.com
  11. 11. 8//6//12 Managiing Product End Of Liife: Kiilllliing A8 6 12 Manag ng Product End Of L fe: K ng AProduct OR Retiiriing Gracefulllly wiith John NewburyProduct OR Ret r ng Gracefu y w th John Newbury GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk ProdMgmtTalk A2 @GregGehrich says opptnity to create new, distinct product - listen to customers & competition & non-customers #prodmgmt #prodmgmttalk - 2:33 PM Aug 6th, 2012 ProdMgmtTalk Q3 What is biggest challenge facing #prodmgmt during the obsolence process? http://t.co/Q5r1BfZC #prodmgmttalk -2:33 PM Aug 6th, 201 MyBizMarketer RT @ProdMgmtTalk: Q3 What is biggest challenge facing #prodmgmt during the obsolence process? http://t.co/gikC1s27 #ProdMgmttalk -2:34 PM Aug 6th, 2012 ProdMgmtTalk Yes! @Roadmapwarrior A2 Time planned #prodmgmt strategy goes out window when third-party platform changes #prodmgmttalk -2:34 PM Aug 6th, 2012 ProdMgmtTalk A3 biggest #prodmgmt challeng to end of life- personal investment & bias for product which weve shepharded all way thru #prodmgmttalk -2:36 PM Aug 6th, 2012 roadmapwarrior A3: Convincing others that there needs to be an exit strategy#prodmgmttalk -2:37 PM Aug 6th, 2012 ProdMgmtTalk EXCELLENT! #prodmgmt must be change agent! RT @roadmapwarrior: A3: Convincing others that there needs to be an exit strategy #prodmgmttalk -2:38 PM Aug 6th, 2012 ProdMgmtTalk RT @roadmapwarrior: A3: Convincing others that there needs to be an exit strategy #prodmgmt http://t.co/Q5r1BfZC #prodmgmttalk -2:38 PM Aug 6th, 2012 aipmm RT @roadmapwarrior: A3: Convincing others that there needs to be an exit strategy#prodmgmttalk http://t.co/NFi6c0kT -2:39 PM Aug 6th, 2012 cindyfsolomon RT @roadmapwarrior: A3: Convincing others that there needs to be an exit strategy #prodmgmttalk http://t.co/PyZXn2hq -2:39 PM Aug 6th, 2012 cindyfsolomon RT @ProdMgmtTalk:#prodmgmt must be change agent! RT @roadmapwarrior: A3: Convincing others there needs to be exit strategy#prodmgmttalk -2:39 PM Aug 6th, 2012 aipmm RT @ProdMgmtTalk: #prodmgmt must be change agent! RT @roadmapwarrior: A3: Convincing others there needs to be exit strategy #prodmgmttalk -2:39 PM Aug 6th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 11 Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk www.prodmgmttalk.com
  12. 12. 8//6//12 Managiing Product End Of Liife: Kiilllliing A8 6 12 Manag ng Product End Of L fe: K ng AProduct OR Retiiriing Gracefulllly wiith John NewburyProduct OR Ret r ng Gracefu y w th John Newbury GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk ProdMgmtTalk Q4 How can a well-managed product withdrawal benefit your organisation?#prodmgmt http://t.co/Q5r1BfZC #prodmgmttalk -2:40 PM Aug 6th, 2012 Ycnt_ibdonlyjen RT @aipmm: RT@roadmapwarrior: A2: Your product enhancement requests are product sea changes, not updates #prodmgmttalk #prodmgmt http://t.co/NFi6c0kT -2:40 PM Aug 6th, 2012 ProdMgmtTalk A4: Managing #prodmgmtwithdrawal well benefits marketing saturation, customer engagement & brand loyalty #prodmgmttalk -2:41 PM Aug 6th, 2012 ProdMgmtTalk Welcome! @Ycnt_ibdonlyjen#prodmgmttalk -2:41 PM Aug 6th, 2012 cindyfsolomon RT @ProdMgmtTalk: A4: Managing #prodmgmt withdrawal well benefits marketing saturation, customer engagement & brand loyalty #prodmgmttalk- 2:42 PM Aug 6th, 2012 product_anon RT @ProdMgmtTalk: RT@roadmapwarrior: A2: Your enhancement requests are product sea changes, not updates #prodmgmttalk -2:42 PM Aug 6th, 2012 roadmapwarrior A4: Backs up claims of expertise when you retire irrelevant stuff (& vice versa, hint: Blackberry) #prodmgmttalk -2:42 PM Aug 6th, 2012 ProdMgmtTalk A4 Apollo13 - product at end of life shooting into space - tie into new product launch, upgrade & customer inertia #prodmgmt #prodmgmttalk -2:43 PM Aug 6th, 2012 ProdMgmtTalk RT @roadmapwarrior: A4: Backs up claims of expertise when retire irrelevant stuff (& vice versa, hint: Blackberry) #prodmgmt #prodmgmttalk -2:43 PM Aug 6th, 2012 ProdMgmtTalk Welcome! @product_anon todays questions http://t.co/Q5r1BfZC #prodmgmttalk -2:43 PM Aug 6th, 2012 ProdMgmtTalk Q5 How to determine what services/support to provide for discontinued product? #prodmgmt #prodmgmttalk http://t.co/Q5r1BfZC #prodmgmttalk -2:48 PM Aug 6th, 2012 MyBizMarketer Q5 How to determine what services/support to provide for discontinued product? #prodmgmt #prodmgmttalk http://t.co/gikC1s27 #ProdMgmttalk -2:49 PM Aug 6th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 12 Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk www.prodmgmttalk.com
  13. 13. 8//6//12 Managiing Product End Of Liife: Kiilllliing A8 6 12 Manag ng Product End Of L fe: K ng AProduct OR Retiiriing Gracefulllly wiith John NewburyProduct OR Ret r ng Gracefu y w th John Newbury GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk ProdMgmtTalk A5 @CindyfSolomon shared example of offering discount for #PC product to no longer supported Mac users - bad #prodmgmt #prodmgmttalk - 2:49 PM Aug 6th, 2012 roadmapwarrior A5: Depends on the prod & market. MSFT is a good example, supporting things that have big mkt share & announcing EOL in adv #prodmgmttalk - 2:53 PM Aug 6th, 2012 ProdMgmtTalk Q5 How do you determine what services/support to provide for a discontinued product? #prodmgmt http://t.co/Q5r1BfZC #prodmgmttalk -2:53 PM Aug 6th, 2012 ProdMgmtTalk A6 Challenge to think how innovation can support end of life - different from new invention - use currnt tools newly #prodmgmt #prodmgmttalk -2:54 PM Aug 6th, 2012 ProdMgmtTalk RT @roadmapwarrior: A5: Depends on prod & market. MSFT good ex; supporting things w/ big mkt share & announcing EOL in adv #prodmgmttalk-2:55 PM Aug 6th, 2012 ProdMgmtTalk Thank you to todays sponsor@AIPMM Subscribe to receive the AIPMM News & Views email newsletter: http://t.co/OVHQCulQ #prodmgmttalk -2:56 PM Aug 6th, 2012 ProdMgmtTalk Please Sponsor us & reach a global audience of product professionals >5000 listens weekly! http://t.co/S6EsE2Th #prodmgmt #prodmgmttalk -2:56 PM Aug 6th, 2012 ProdMgmtTalk Thank you todays speaker@JohnNewbury co- host @GregGehrich and of course host @CindyFSolomon #prodmgmttalk -2:57 PM Aug 6th, 2012 roadmapwarrior A6: Use retiring prod as fodder for #innovation games, get ideas for what should be done next http://t.co/rMkXwaFz #prodmgmttalk -2:57 PM Aug 6th, 2012 ProdMgmtTalk RT @roadmapwarrior: A6: Use retiring prod as fodder for #innovation games, ideas for what be done next http://t.co/bpSUbNSU #prodmgmttalk -3:03 PM Aug 6th, 2012 roadmapwarrior Thanks everyone! #prodmgmttalk -3:07 PM Aug 6th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 13 Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk www.prodmgmttalk.com
  14. 14. 8//6//12 Managiing Product End Of Liife: Kiilllliing A8 6 12 Manag ng Product End Of L fe: K ng AProduct OR Retiiriing Gracefulllly wiith John NewburyProduct OR Ret r ng Gracefu y w th John Newbury GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk ProdMgmtTalk Todays Quickie stats: 123 tweets generated 289,821 impressions, reaching an audience of 16,889 followers #prodmgmttalk -3:15 PM Aug 6th, 2012 ProdMgmtTalk Thank you excellent tweeters! @mybizmarketer @roadmapwarrior @johnnewbury @ycnt_ibdonlyjen @product_anon @AIPMM @GregGehrich#pro dmgmttalk -3:17 PM Aug 6th, 2012 johnpeltier Oops, looks like I worked through another one. RT @roadmapwarrior: Thanks everyone! #prodmgmttalk -3:18 PM Aug 6th, 2012 ProdMgmtTalk Next week: @NickMuldoon Agile Evangelist @Atlassian Discusses #prodmgmt #Agile Software Dev Teams Live from #Agile 2012 #prodmgmttalk -3:18 PM Aug 6th, 2012 ProdMgmtTalk @johnpeltier we missed you today! Next week: http://t.co/GoQDNZ9s w/@NickMuldoon & co- hosts @brainmates re: #Agile2012 #prodmgmttalk -3:20 PM Aug 6th, 2012 ProdMgmtTalk @RoadMapWarrior Appreciate your excellent comments, Jen! Lets schedule you to speak! http://t.co/8CvfVQlH #prodmgmttalk -3:23 PM Aug 6th, 2012 ProdMgmtTalk Todays twitter transcript:http://t.co/fki5p7aV Get #prodmgmt twitter transcript archives: http://t.co/ON2mTBUx #prodmgmttalk -3:45 PM Aug 6th, 2012 aipmm RT @ProdMgmtTalk: Todays twitter transcript: http://t.co/lWTJYNUw #prodmgmt transcript archives: http://t.co/XV7L2PhF #prodmgmttalk -3:46 PM Aug 6th, 2012 cindyfsolomon RT @ProdMgmtTalk: Todays twitter transcript: http://t.co/YcY6xqgj #prodmgmt transcript archives: http://t.co/NZGkaEs3 #prodmgmttalk -3:46 PM Aug 6th, 2012 aipmm Thank you excellent tweeters! @mybizmarketer @roadmapwarrior @johnnewbury @ycnt_ibdonlyjen @product_anon @AIPMM @GregGehrich #prodmgmttalk -3:46 PM Aug 6th, 2012 Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 14 Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk www.prodmgmttalk.com
  15. 15. 8//6//12 Managiing Product End Of Liife: Kiilllliing A8 6 12 Manag ng Product End Of L fe: K ng AProduct OR Retiiriing Gracefulllly wiith John NewburyProduct OR Ret r ng Gracefu y w th John Newbury GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com @ProdMgmtTalk Updated stats: 133 tweets generated 318,565 impressions, reaching an audience of 18,250 followers Thank you to our sponsor @AIPMM Subscribe to the AIPMM News & Views newsletter: http://conta.cc/MFxKMe Please Join #ProdMgmtTalk next week for Global Product Management Talk Live From Agile 2012 With @NickMuldoon, Agile Evangelist @Atlassian Follow for reminders: http://www.blogtalkradio.com/prodmgmttalk For Product Managers that don’t get a chance to leave their desk and participate in Product Talks in person, we’ve brought Product Talks to you via podcast and twitter @prodmgmttalk Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6 Reach a global audience http://t.co/XTteZ8AW Follow for Reminders! http://bit.ly/nbw9Yr Crowdsourced content of live product, tech, startup & SF events http://bit.ly/JQoUpT Join us monthly in San Francisco for Startup Product Talks! Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com Page 15 Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk www.prodmgmttalk.com

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