Transcript from Jan 23, 2012: Global Product Management Talk                   Mary Ellen Miller, President and CEO of Mar...
Transcript from Jan 23, 2012: Global Product Management Talk                  Mary Ellen Miller, President and CEO of Mark...
Transcript from Jan 23, 2012: Global Product Management Talk                 Mary Ellen Miller, President and CEO of Marke...
Transcript from Jan 23, 2012: Global Product Management Talk                 Mary Ellen Miller, President and CEO of Marke...
Transcript from Jan 23, 2012: Global Product Management Talk                 Mary Ellen Miller, President and CEO of Marke...
Transcript from Jan 23, 2012: Global Product Management Talk                  Mary Ellen Miller, President and CEO of Mark...
Transcript from Jan 23, 2012: Global Product Management Talk                 Mary Ellen Miller, President and CEO of Marke...
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23 Jan 12 The Brand Called You with Mary Ellen Miller @MarketingMel

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Mary Ellen says: "Public relations is essential for product managers and social media is one tool in that P.R. tool box. I can’t wait to discuss some famous personal brands and share tips with the #ProdMgmtTalk community to help you boost your online brands. Participating in Twitter Chats like the Global Product Management Talk is a great strategy for promoting your personal brand!"

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23 Jan 12 The Brand Called You with Mary Ellen Miller @MarketingMel

  1. 1. Transcript from Jan 23, 2012: Global Product Management Talk Mary Ellen Miller, President and CEO of MarketingMel @MarketingMel The Brand Called You MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Mary Ellen Miller, CEO, @MarketingMel, spoke at the weekly Global Product Management Talk on Twitter Monday, January 23, 2012 using the hashtag #prodmgmttalk Mary Ellen says: "Public relations is essential for product managers and social media is one tool in that P.R. tool box. I can’t wait to discuss some famous personal brands and share tips with the #ProdMgmtTalk community to help you boost your online brands. Participating in Twitter Chats like the Global Product Management Talk is a great strategy for promoting your personal brand!"INTROBranding is not just something that only large corporate marketing departments are concerned with. ProductManagers, product marketing and business owners spend a lot of time figuring out positioning statements fortheir products to ensure that the product brand will stick. The reality is that the vast majority of us are not going tobe working for the same company for the full length of our careers – so we need to make sure we spend sometime building our own personal brand. Today with the digital footprint you as an individual are creating throughyour content and presence on social media you are a brand, like it or not. Owning your personal brand meansowning your personal future. Personal branding not only allows you to harness your essence in the here and now– it gives you the base to build on as you grow, change and meet the future. When you own how you arepresented today both online and off, you are one step closer to owning where you will be tomorrow._______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1
  2. 2. Transcript from Jan 23, 2012: Global Product Management Talk Mary Ellen Miller, President and CEO of MarketingMel @MarketingMel The Brand Called You MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrEach week, The Global Product Management Talk features an expert guest speaker who asks questions ofthe participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their commentsover BlogTalkRadio. The transcript of Tweets and podcast are available after the live event.  Podcast: http://bit.ly/x21tHN  Links: http://bit.ly/yMX8juQUESTIONS FOR DISCUSSIONQ1 Please share where youre tweeting from and your involvement with #prodmgmtQ2 Gary V says were at the personal brand tipping point: audience, voice & branding required. Tebow &Dolly Parton created personal brands - whats your personal brand?Q3 How do you promote yourself as a product?Q4 How do you position yourself as a thought leader in your org?Q5 In what domain are you a thought leader & how can you apply that to positioning yourself and yourpersonal brand?Q6 Tom Peter says start today! Name 3 things that you will do in the next month to promote your personalbrand and share them here!TWEET CHRONOLOGYJoin Global Product Management Talk! http://linkd.in/jRmwRxNever participated in a twitter chat? FAQs http://t.co/Qr2s1o0OLearn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZfloLearn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSfcindyfsolomon Join us in 1.5 hours co-hosts @ErikaLAndersen @cindyfsolomon &speaker @marketingmel The Brand of You http://t.co/UjgH9VhkMarketingMel @authenticbuzz Come join us! Would love your input. The Brand of Youbit.ly/x21tHN #prodmgmttalk -4:04 PM Jan 23rd, 2012cindyfsolomon RT @MarketingMel: @authenticbuzz Come join us! Would love your input. The Brand ofYouhttp://t.co/UjgH9Vhk #prodmgmttalk -4:06 PM Jan 23rd, 2012ProdMgmtTalk Tweeting Best Practices and Twitter Talk FAQs http://t.co/lH3Vggas #prodmgmttalk -4:10PM Jan 23rd, 2012ProdMgmtTalk Cant participate on Twitter? Listen to the podcast! Follow Us onBlogTalkRadio http://t.co/rgVn1HbN #prodmgmttalk-4:15 PM Jan 23rd, 2012ProdMgmtTalk Put it on your calendar! #prodmgmttalk Speaker Schedule (throughApril!) http://t.co/xJ9kLkSb #prodmgmt -4:15 PM Jan 23rd, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 2
  3. 3. Transcript from Jan 23, 2012: Global Product Management Talk Mary Ellen Miller, President and CEO of MarketingMel @MarketingMel The Brand Called You MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk What is the Global Product Management Talk? http://t.co/WxgIN6Oz #prodmgmttalk -4:20PM Jan 23rd, 2012MarketingMel @ProdMgmtTalk: Cant wait for tonites Twitter Chat 5:00 San Fran 6:00 Salt Lake 8:00TN #prodmgmt http://t.co/jHtkr0XL #prodmgmttalk -4:22 PM Jan 23rd, 2012cindyfsolomon @MarketingMel will be skyping you in 15 minutes! #prodmgmttalk -4:28 PM Jan 23rd, 2012MarketingMel @cindyfsolomon Great Ill sign on Skype now. Cant wait for #prodmgmt http://t.co/jHtkr0XL#prodmgmttalk #personalbranding -4:29 PM Jan 23rd, 2012ProdMgmtTalk Survey: When is the best time/day for your to participate in Global Product ManagementTalk on Twitter?#prodmgmttalk http://t.co/Wzt7Lb96 -4:30 PM Jan 23rd, 2012ProdMgmtTalk How to participate in Socratic Twitter Talk via Global #ProdMgmtTalkhttp://t.co/EBe91eUW -4:35 PM Jan 23rd, 2012authenticbuzz Looking forward to my first #prodmgmttalk chat tonight. #prodmgmttalk -4:39 PM Jan 23rd,2012MarketingMel @authenticbuzz YY! So glad you are joining us!#prodmgmttalk -4:40 PM Jan 23rd, 2012ProdMgmtTalk Never participated in a twitter chat? FAQs http://t.co/AuZ0fHg1 #prodmgmttalk -4:45 PMJan 23rd, 2012cindyfsolomon Welcome @authenticbuzz ! Todays resources & questions http://t.co/Z4OsejZI#prodmgmttalk -4:50 PM Jan 23rd, 2012cindyfsolomon Syncing up with our speaker @MarketingMeland co-host @ErikaLAndersen onskype! #prodmgmttalk -4:51 PM Jan 23rd, 2012ErikaLAndersen Im co-hosting todays #prodmgmttalk twitter chat with @cindyfsolomonfeaturing @MarketingMel on The Brand of You. Join in! #prodmgmttalk -4:58 PM Jan 23rd, 2012cindyfsolomon @MarketingMel is sharing the weather in Tenessee - shes been on the radio a lot recently!She has roots in tv broadcasting #prodmgmttalk -4:59 PM Jan 23rd, 2012cindyfsolomon Were being citizen journalists according to @MarketingMel ! #prodmgmttalk -5:00 PM Jan23rd, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 3
  4. 4. Transcript from Jan 23, 2012: Global Product Management Talk Mary Ellen Miller, President and CEO of MarketingMel @MarketingMel The Brand Called You MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Todays speaker: Mary Ellen founder @MarketingMelaward-winning innovative marketing,public relations & social media firm #prodmgmttalk -5:00 PM Jan 23rd, 2012ProdMgmtTalk Todays speaker: @MarketingMel is PR strategist who helps business professionals buildtheir personal and business brands #prodmgmttalk -5:00 PM Jan 23rd, 2012ProdMgmtTalk Todays co-host: @ErikaLAndersen Co-founder at ProductCamp Utah,previous #prodmgmttalk speaker, lawyer, skilled & available #prodmgmt -5:00 PM Jan 23rd, 2012ProdMgmtTalk Our speaker @MarketingMel mastermindedsuccessful Dan Eldridge for Washington CountyMayor campaign in Northeast Tennessee #prodmgmttalk -5:00 PM Jan 23rd, 2012ProdMgmtTalk To Begin: Q1 Please share where youre tweeting from and your involvementwith #prodmgmt (questions Q1, Q2 Answers A1, A2) #prodmgmttalk -5:00 PM Jan 23rd, 2012cindyfsolomon Im tweeting across the Bay Bridge from San Francisco! Delighted to discuss PersonalBranding issues w/@marketingmel #prodmgmttalk -5:04 PM Jan 23rd, 2012pvranas Boulder, CO - Sales/Marketing for Model Metrics, A Salesforce.com Company #prodmgmttalk -5:05 PM Jan 23rd, 2012Christoph Trappe @ProdMgmtTalk I work at @UWECI. Marketing is much about #prodmgmt nowadays,IMO.cindyfsolomon @authenticbuzz Join me for a #prodmgmttalkTweetChatat: http://t.co/HUf4wwix#prodmgmttalk -5:05 PM Jan 23rd, 2012ErikaLAndersen Tweeting from Salt Lake City where the snow is falling hard happy to join the funof #prodmgmttalk -5:05 PM Jan 23rd, 2012cindyfsolomon Gary V says were at the personal brand tipping point: audience, voice & branding required.http://t.co/JlWweU1c #prodmgmttalk -5:09 PM Jan 23rd, 2012ErikaLAndersen @MarketingMel: Tom Peters the first to publicize idea of a personalbrand. #prodmgmttalk -5:09 PM Jan 23rd, 2012cindyfsolomon Be sure to Google yourself often! Says @MarketingMel she gets so much SEO &opportunities from using Twitter #prodmgmttalk -5:12 PM Jan 23rd, 2012cindyfsolomon @roadmapwarrior Welcome! were having twitter & tweetchat problems today - not indexingtweets - let us know what you see! #prodmgmttalk -5:15 PM Jan 23rd, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 4
  5. 5. Transcript from Jan 23, 2012: Global Product Management Talk Mary Ellen Miller, President and CEO of MarketingMel @MarketingMel The Brand Called You MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrauthenticbuzz Im here! #prodmgmttalk -5:17 PM Jan 23rd, 2012cindyfsolomon Q3 How do you promote yourself as a product/brand? Everyone is expert in something says@marketingmel #prodmgmttalk -5:21 PM Jan 23rd, 2012cindyfsolomon @ErikaLAndersen done ethnographic research to build app for iPad andQuilters #prodmgmttalk -5:22 PM Jan 23rd, 2012cindyfsolomon @MarketingMel says Twitter most powerful biz tool. Got local TV coverage from usingTwitter & then series on nightly news! #prodmgmttalk -5:25 PM Jan 23rd, 2012ErikaLAndersen @MarketingMel: Must be lifelong learner to effectively build personalbrand #prodmgmttalk -5:39 PM Jan 23rd, 2012cindyfsolomon @marketingmel issues challenge #prodmgmttalk community: Name 3 things you will do topromote your personal brand & share them here to track -5:41 PM Jan 23rd, 2012ErikaLAndersen @cindyfsolomon: All of you participating, nows your chance. Share threethings. #prodmgmttalk -5:46 PM Jan 23rd, 2012cindyfsolomon You go! @authenticbuzz says 1. speak to more groups 2. be consistent 3. launch trainingwebsite #prodmgmttalk -5:50 PM Jan 23rd, 2012cindyfsolomon @marketingmel says always be speaking to more groups same w/ #prodmgmt - we need toalways be speaking to our customers/ market #prodmgmttalk -5:50 PM Jan 23rd, 2012ErikaLAndersen @MarketingMel: Speaking to groups inevitably brings more business. #prodmgmttalk -5:50PM Jan 23rd, 2012cindyfsolomon personal goals: 1. webinars 2. pivot/iterate 3. new avenues for creating, promoting, engagingcontent #prodmgmttalk -5:53 PM Jan 23rd, 2012cindyfsolomon Must you be unique or merely provide value in every interaction to establish/ promotepersonal brand? #prodmgmttalk -5:55 PM Jan 23rd, 2012ErikaLAndersen @cindyfsolomon: Recognizing/sharing your unique qualities helps build personalbrand #prodmgmttalk -5:55 PM Jan 23rd, 2012ProdMgmtTalk Join Us on LinkedIn http://t.co/2SwZRb9y #prodmgmttalk -5:55 PM Jan 23rd, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 5
  6. 6. Transcript from Jan 23, 2012: Global Product Management Talk Mary Ellen Miller, President and CEO of MarketingMel @MarketingMel The Brand Called You MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon Perhaps being consistantly effective is unique enough in building biz brand....#prodmgmttalk deliver value constantly -5:57 PM Jan 23rd, 2012ErikaLAndersen @MarketingMel: Some ppl have certain skills that are great, but not the communicationskills. #prodmgmttalk -5:58 PM Jan 23rd, 2012cindyfsolomon Communication skills amongst technical people - is this still a unique skill? #prodmgmttalk -5:58 PM Jan 23rd, 2012ErikaLAndersen Comm skills may not be unique but def highly valued. #prodmgmttalk -5:59 PM Jan 23rd,2012mbhahn Naw, just some people have the experience and training of being people persons #prodmgmttalk -5:59 PM Jan 23rd, 2012cindyfsolomon #prodmgmt must have excellent communication skills across functions/ markets#prodmgmttalk -6:00 PM Jan 23rd, 2012MarketingMel @mbhahn Thanks! And youre right! #prodmgmttalk-6:00 PM Jan 23rd, 2012authenticbuzz RT @cindyfsolomon: #prodmgmt must have excellent communication skills across functions/markets #prodmgmttalk -6:00 PM Jan 23rd, 2012MarketingMel RT @mbhahn: Naw, just some people have the experience and training of being peoplepersons #prodmgmttalk -6:01 PM Jan 23rd, 2012cindyfsolomon Welcome @mbhahn ! good point - some people are people persons great for social media -more required for #prodmgmt #prodmgmttalk -6:01 PM Jan 23rd, 2012MarketingMel @mbhahn @authenticbuzz @cindyfsolomon @ErikaLAndersen @pvranas TY for yourparticipation!#prodmgmttalk -6:04 PM Jan 23rd, 2012cindyfsolomon Glad we captured audio discussion! @mbhahn @authenticbuzz @cindyfsolomon@ErikaLAndersen @pvranas TY for your participation! #prodmgmttalk -6:08 PM Jan 23rd, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 6
  7. 7. Transcript from Jan 23, 2012: Global Product Management Talk Mary Ellen Miller, President and CEO of MarketingMel @MarketingMel The Brand Called You MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrThank you MaryEllen @MarketingMel for SPEAKING today! Thank you Erika @ErikaLAndersen for co-hosting!Join us next week Jan 30 for John Mansour @mansourjc Founder, Proficientz: New Class Of B2B#ProdMgmtTodays stats: 140 tweets generated 234,142 impressions, reaching an audience of 11,017 Global Product Management TalkTM is a weekly mini-product camp Socratic discussion ofpre-posted questions with live audio of thought leader and co-hosts commenting. Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 7

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