Social Media for the Catholic Press


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Social Media for the Catholic Press was presented May 29, 2009 at the Catholic Media Convention in Anaheim, Calif. It describes tools that the media can use for reporting stories worldwide, as well as illustrates how that can be done through a CFCA case study.

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Social Media for the Catholic Press

  1. 1. Social media for the Catholic Press Catholic Press Association Conference May 29, 2009 Anaheim, Calif. “ New ways to spread voices and images of hope”
  2. 4. A message from Pope Benedict XVI http:// =Cd6BZwSXcNo&feature= channel_page
  3. 5. <ul><li>“ Among the wonderful technological discoveries which men of talent, especially in the present era, have made with God's help, the Church welcomes and promotes with special interest those which have a most direct relation to men's minds and which have uncovered new avenues of communicating most readily news, views and teachings of every sort. The most important of these inventions are those media which , such as the press, movies, radio, television and the like, can, of their very nature, reach and influence , not only individuals, but the very masses and the whole of human society , and thus [Those media] can rightly be called </li></ul><ul><li> the media of social communication . ” </li></ul>
  4. 6. <ul><li>DECREE ON THE MEDIA OF SOCIAL COMMUNICATIONS INTER MIRIFICA SOLEMNLY PROMULGATED BY </li></ul>HIS HOLINESS POPE PAUL VI ON DECEMBER 4, 1963 The Church’s support for the integration of communication and emerging technology began even before the Internet existed.
  5. 7. A few goals of Catholic journalists… <ul><li>Seek out stories of interest to Catholics </li></ul><ul><li>Bring a Catholic perspective to stories in the secular media </li></ul><ul><li>Show Catholic social teaching in action </li></ul>
  6. 8. Story mining <ul><ul><li>Scoops </li></ul></ul><ul><ul><li>Sources </li></ul></ul><ul><ul><li>Leads </li></ul></ul><ul><ul><li>New perspectives, thoughts </li></ul></ul>
  7. 9. Reaching your audience <ul><li>They’re using social media more and more </li></ul>
  8. 10. According to a Pew Internet study… <ul><li>The biggest increase in Internet use since 2005 can be seen in which age group: </li></ul><ul><ul><li>A. 12-17 </li></ul></ul><ul><ul><li>B. 40-44 </li></ul></ul><ul><ul><li>C. 55-59 </li></ul></ul><ul><ul><li>D. 70-75 </li></ul></ul>ANSWER: D. 70-75
  9. 11. Adults using social media The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from 8% in 2005 to 35% at the end of 2008.
  10. 12. Listening tools for research <ul><ul><li>Google search </li></ul></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Twitter search: www. </li></ul></ul><ul><ul><li>Trending topics </li></ul></ul><ul><ul><li>E-alerts and e-newsletters </li></ul></ul><ul><ul><li>RSS feeds, subscriptions </li></ul></ul>
  11. 13. <ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Social networks </li></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>MySpace </li></ul></ul></ul><ul><ul><ul><li>LinkedIn </li></ul></ul></ul><ul><ul><li>Messaging tools </li></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><ul><li>( </li></ul></ul></ul></ul><ul><ul><ul><li>Skype </li></ul></ul></ul><ul><ul><li>Link-saving tools / Bookmarking </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li>Digg </li></ul></ul></ul>Finding sources:
  12. 14. More online info-mining tools: <ul><li>Watch video </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Vimeo </li></ul></ul><ul><ul><li> / </li></ul></ul><ul><li>Look at photos </li></ul><ul><ul><li>Flickr </li></ul></ul><ul><li>Listen to audio </li></ul><ul><ul><li>iTunes podcasts </li></ul></ul><ul><ul><li>Utterli </li></ul></ul>
  13. 15. There are also…
  14. 16. <ul><li>We’ll focus on three of the most popular and common social media tools: </li></ul><ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul>
  15. 20. Catholics who blog <ul><li>Catholic blog directory: </li></ul><ul><li> </li></ul><ul><li>Catholic answers forum: </li></ul><ul><li>Christian Foundation for Children and Aging: </li></ul><ul><li>My Catholic Voice: http:// / </li></ul><ul><li>Google search and blog-roll recommendations </li></ul>
  16. 21. Twittering 101
  17. 22. Twitter lexicon <ul><li>Tweet (n.) – A Twitter message. (v.) The act of sending a twitter message. Example: “I’ll tweet you later.” </li></ul><ul><li>Follow – What you do to other people who tweet. You see all tweets they send (except DMs). </li></ul><ul><li>Followers – People who follow you. They see all tweets you send (except DMs). </li></ul><ul><li>DM – “Direct Message” A tweet that is kept private between two people tweeting. </li></ul><ul><li>140 – Maximum number of characters ( not words ) allowable in a tweet. </li></ul><ul><li>RT – “ReTweet” Used when repeating someone else’s tweet in your tweet. </li></ul><ul><li>Being retweeted is the highest form of social media flattery. </li></ul>
  18. 23. Breaking news
  19. 25. Links, comments and general chatter
  20. 26. And what’s for lunch
  21. 27. Catholics on Twitter <ul><li>A Twitter group for Catholics : </li></ul><ul><li>Another Twitter group for Catholics: http:// /Catholic </li></ul><ul><li>“ Cool Catholics on Twitter” : </li></ul><ul><li>A Catholic Twitter community : http:// / </li></ul>
  22. 28. Exercise: Twitter 101 in action <ul><li>The tweet (You can find some of our responses here: http:// = hello+cfca </li></ul><ul><li>Finding people on Twitter </li></ul><ul><ul><li>(by using the Twitter “Find People” search engine) </li></ul></ul><ul><li>Finding information using Twitter search </li></ul><ul><ul><li> </li></ul></ul>
  23. 29. Facebook 101
  24. 30. Facebook lexicon <ul><li>Friend: (n.) A person on your Facebook list. (v.) The act of being accepted on someone’s Facebook account. Example: “I totally friended you on Facebook!” </li></ul><ul><li>Wall: (n.) A public place to write notes to your friend or comment on their status. </li></ul><ul><li>Status updates: (n.) The line after someone’s name where they comment on their current state of being. </li></ul>
  25. 31. Posting videos, news from “friends”
  26. 33. Joining charities and other groups
  27. 34. Catholics on Facebook <ul><li>“Catholics”: </li></ul><ul><li>Headline Bistro/Catholic news: </li></ul><ul><li>Headline Bistro is a service of the Knights of Columbus dedicated to bringing readers the top, daily headlines that Catholics need to know. </li></ul><ul><li>Catholics (Global) - 43,777 members: </li></ul>
  28. 35. Side note… <ul><li> turned this: </li></ul><ul><li> </li></ul><ul><li>(184 characters) </li></ul><ul><li>Into this: </li></ul><ul><li> (25 characters) </li></ul>
  29. 36. <ul><li>Let’s say that it’s Jan. 8, 2009 </li></ul>
  30. 37. <ul><li>3:14 p.m. </li></ul>
  31. 38. <ul><li>You follow CFCA on Twitter and you subscribe to their blog, receiving updates as they’re posted. </li></ul>
  32. 39. <ul><li>At 3:14 p.m., you receive the following tweet in your twitter feed … </li></ul>
  33. 40. Tweet #1
  34. 41. <ul><li>…letting you know that a significant earthquake struck Costa Rica and where to go to find more information. </li></ul><ul><li>Within the hour, you receive an e-mail letting you know that there’s a new blog post. </li></ul>
  35. 42. <ul><li>Blog #1 </li></ul>
  36. 43. <ul><li>The post relays the news of the quake with expanded information and a link to a fuller story on the main Web site. </li></ul><ul><li>Shortly after that, there’s an update, which is tweeted immediately … </li></ul>
  37. 44. Tweet #2
  38. 45. <ul><li>… linking to the Web story. </li></ul>
  39. 46. News story #1
  40. 47. <ul><li>Tragically, a few days later, there was a death reported among the sponsored families that CFCA serves. </li></ul><ul><li>That news was reported on the blog… </li></ul>
  41. 48. Blog #2
  42. 49. <ul><li>… linking to the full Web story … </li></ul>
  43. 50. News story #2
  44. 51. <ul><li>… and then tweeted to CFCA followers. </li></ul>
  45. 52. Tweet #3
  46. 53. <ul><li>Perhaps you were working on a story about how people in poverty were effected by the earthquake. </li></ul>
  47. 54. <ul><li>You conduct </li></ul><ul><li>Google searches, </li></ul><ul><li>Twitter searches. </li></ul><ul><li>Contact CFCA ( </li></ul><ul><li>and other people </li></ul><ul><li>with on-the-ground insight </li></ul><ul><li>into the situation. </li></ul>
  48. 55. <ul><li>A few hours later, you’ve reached people with first-hand information and unique stories. </li></ul><ul><li>Your reporting is done or well on its way to telling the story of people whose story might not have been told otherwise. </li></ul>
  49. 56. <ul><li>Social media reveals stories that might never have been found otherwise. </li></ul>
  50. 57. A few words about nonprofits as sources for the Catholic Press
  51. 58. Nonprofits are everywhere.
  52. 59. Nonprofits love social media. *Google search is your friend X X X X Am. National Red Cross X X X X CFCA X X X X Catholic Charities X X X X Catholic Relief Svcs. X X X X Am. Cancer Society X X X X Salvation Army X X X X United Way E-news FB Twitter Blog URL Organization
  53. 60. On the ground when breaking news happens.
  54. 61. Giving voice to the voiceless.
  55. 62. Offering stories with hope.
  56. 63. Social Media = Listening Serving Sharing
  57. 65. It’s working when… <ul><li>More blog comments </li></ul><ul><li>Many tweets and retweets </li></ul><ul><li>Blog hits rise </li></ul><ul><li>Web traffic increase </li></ul>
  58. 66. <ul><li>Social media is the journalist’s </li></ul><ul><li>virtual ear to the ground </li></ul><ul><li>and a direct connection </li></ul><ul><li>to your audience. </li></ul>
  59. 67. Social Media = Worldwide 411 Offering new ways to spread voices and images of hope
  60. 68. <ul><li>Workshop for the Catholic Press Assoc. conference, May 2009, Anaheim, Calif. </li></ul><ul><li>By: Loretta Kline and Judy-Anne Goldman </li></ul><ul><li>From: Christian Foundation for Children and Aging </li></ul><ul><li>Questions, comments regarding this presentation? </li></ul><ul><li>Please tweet us: </li></ul><ul><li>E-mail us: [email_address] </li></ul><ul><li>Follow CFCA: </li></ul>
  61. 69. We are thankful for these resources: <ul><li>Message from Pope Benedict: http:// =Cd6BZwSXcNo&feature= channel_page </li></ul><ul><li>Vatican archive, 1963 decree: </li></ul><ul><li>Pew Internet Study: </li></ul><ul><li>Web 2.0 picture: </li></ul>
  62. 70.