CFCA:Connecting online

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CFCA connects with sponsors, the public and the media through Web sites, Facebook and Twitter. Through strong goals and effective multimedia tools, the CFCA online presence is growing.

This presentation was part of the Kansas City Business Communicator's Summit (#kcbcs), an event sponsored by the Kansas City chapter of IABC, on Feb. 4, 2010.

Connect with CFCA: www.twitter.com/cfca and www.hopeforafamily.org

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CFCA:Connecting online

  1. 1. CFCA’s circle of social media: KC/IABC Business Communicator’s Summit Feb. 4, 2010 Kansas City, Mo. “ Spreading hope one tweet at a time”
  2. 2. Christian Foundation for Children and Aging <ul><li>What: A movement delivering hope for families living in poverty in developing countries </li></ul><ul><li>When: 1981 </li></ul><ul><li>Who: </li></ul><ul><li>Founders – Four siblings and a friend </li></ul><ul><li>Sponsored – ~310,000 </li></ul><ul><li>Sponsors – ~270,000 </li></ul><ul><li>Where: </li></ul><ul><li>Serving in 24 developing countries </li></ul><ul><li>Headquarters: Kansas City, Kan. </li></ul>
  3. 3. Social Media for nonprofits = Listening Serving Sharing
  4. 4. <ul><li>Broadcast breaking news </li></ul><ul><li>Update sponsors on blog posts, events, other CFCA news </li></ul><ul><li>Connect sponsors more personally, easily and immediately with CFCA </li></ul><ul><li>Make it easier for sponsors to connect with one another </li></ul><ul><li>Be available as a media resource </li></ul><ul><li>Create greater awareness for CFCA and our initiatives in the general public </li></ul>Social media goals:
  5. 5. We’re listening <ul><ul><li>Google search </li></ul></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Twitter search: www. search.twitter.com </li></ul></ul><ul><ul><li>Trending topics </li></ul></ul><ul><ul><li>E-alerts and e-newsletters </li></ul></ul><ul><ul><li>RSS feeds, subscriptions </li></ul></ul>
  6. 6. We’re sharing <ul><li>Watch </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Vimeo </li></ul></ul><ul><li>Look </li></ul><ul><ul><li>Flickr </li></ul></ul><ul><li>Listen </li></ul><ul><ul><li>Soundcloud </li></ul></ul><ul><li>Blog </li></ul><ul><ul><li>Wordpress </li></ul></ul> 
  7. 7. How we’re sharing… The sites and pages we manage
  8. 18. Working together: Integrated Web messaging
  9. 19. <ul><li>Let’s say that it’s Jan. 8, 2009 </li></ul>
  10. 20. <ul><li>3:14 p.m. </li></ul>
  11. 21. Tweet #1
  12. 22. <ul><li>Blog #1 </li></ul>
  13. 23. Tweet #2
  14. 24. News story #1 www.cfcausa.org
  15. 25. Blog #2
  16. 26. News story #2 www.cfcausa.org
  17. 27. Tweet #3
  18. 28. <ul><li>We’re connecting </li></ul>
  19. 29. CFCA blog hits, January 2010: 8,030 views or 259 hits per day
  20. 30. The road ahead…more connection
  21. 31. About CFCA initiatives: Walk2gether: At 73 years old, CFCA President and Co-founder Bob Hentzen is walking 8,000 miles through 12 countries in Central and South America. The walk began Dec. 29, 2009, in San Lucas Toliman, Guatemala, and is expected to end in April, 2011, in Valparaiso, Chile. During the trek, Bob will visit CFCA families in project communities along the route. Zamboanga: Poverty, War, Music is a feature-length, CFCA-produced documentary film telling the story of 13 CFCA-community teens who learn to play the music of their culture on traditional Filipino instruments and end up being the headlining act at a five-hour concert on the edge of the jungle in front of 10,000 people. The opening acts are some of the best folk musicians in the Philippines. The audience is made up of families and friends from the CFCA communities, most of whom have never seen a concert before. For more information, please contact: Judy-Anne Goldman 913/384-7162 @lacajag [email_address]
  22. 32. <ul><li>CFCA ONLINE </li></ul><ul><li>Web sites: </li></ul><ul><li>www. hopeforafamily .org </li></ul><ul><li>Sign up for the monthly eNews and weekly Prayer Partners </li></ul><ul><li>www.walk2gether.org </li></ul><ul><li>Follow the walk with the map, video, audio and updates </li></ul><ul><li>www. zamboangathemovie .com </li></ul><ul><li>Sign up for the monthly eNews </li></ul><ul><li>Blog: </li></ul><ul><li>http://blog.cfcausa.org/ </li></ul><ul><li>Twitter: </li></ul><ul><li>www.twitter.com/CFCA </li></ul><ul><li>www.twitter.com/Walk2gether </li></ul><ul><li>www.twitter.com/Zamboanga </li></ul><ul><li>Facebook Fan page: </li></ul><ul><li>http://www.facebook.com/CFCAcommunity </li></ul><ul><li>Presented by: Judy-Anne Goldman </li></ul><ul><li>Questions, comments regarding this presentation? </li></ul><ul><li>Please tweet us: www.twitter.com/ lacajag </li></ul><ul><li>E-mail us: [email_address] </li></ul><ul><li>© 2010 Christian Foundation for Children and Aging </li></ul>@LACAJAG @CFCA #kcbcs
  23. 33. We are thankful for these resources: <ul><li>Toolbox: http://www.flickr.com/photos/zakh/337938418/ </li></ul><ul><li>CFCA staff photography </li></ul>@LACAJAG @CFCA #kcbcs
  24. 34. www.hopeforafamily.org

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