Es2002 intro aug2012

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Es2002 intro aug2012

  1. 1. © 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE
  2. 2. OUTLINE OF TODAY’S LECTURE1. The Nature of Business Communication2. Aims of ES2002 © 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE
  3. 3. THE NATURE OF BUSINESS COMMUNICATION © 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE
  4. 4. BUSINESS TODAY© 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE
  5. 5. BUSINESS TODAY Doing business is essentially persuasive Good leadership requires goodcommunication skills © 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE
  6. 6. What is business communication?Essentially persuasive: communication in increasingly more culturally diverse contexts communication to achieve complex business aims Some implications are…. © 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE
  7. 7. IMPLICATIONSThe heightened need for:Intercultural and interpersonal communication skillsResponsible, caring and ethical leadership © 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE
  8. 8. AIM OF ES2002: BUSINESS COMMUNICATION© 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE
  9. 9. AIM OF THE COURSETo learn how to communicate effectively in business contexts © 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE
  10. 10. How can you communicate effectively?Learn how to communicate clearly appropriately, and persuasively © 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE
  11. 11. TWO KEY QUESTIONSWhat is your message? (content)How will you deliver it? (delivery)How do you accomplish clear, appropriate and persuasive content and delivery? © 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE
  12. 12. MAIN APPROACH FOCUS ON THE AUDIENCE© 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE
  13. 13. ESSENTIAL SKILLS Critical thinking skills Intercultural communication skills Interpersonal communication skills Feedback skills Listening skills © 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE
  14. 14. CONTEXTS OF LEARNING Group Teaching (GT) Report Writing (RW) Formal Oral Presentation (FOP) Individual Presentation (FIPD) Oral Interaction in meetings and discussion (FIPD) Oral Interaction in giving feedback (OIR) © 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE
  15. 15. © 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORETEACHING STYLE Different teaching styles, but the same objectives for all lessons The same assessment rubrics Conduct of regular meetings and norming exercises
  16. 16. CONCLUSIONTo communicate effectively in business contexts, you must deliver your content and message clearly, appropriately and persuasivelyA keen understanding of your audience is crucial in effective business communicationSuch keen understanding is developed through intercultural and interpersonal awareness and skills © 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE
  17. 17. THANK YOU Enjoy the semester!© 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE

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