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Using the social web (altmetrics) to improve science citation rate

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Social signals are being increasingly used by science publishers to predict citation rate of papers using these alternative metrics (altmetrics).

This presentation explores the growing importance of an online presence to the professional scientist. It offers three key tips to enhance your visibility - and along with it an improved long term citation rate - and signposts to tools to monitor the online impact of your work output.

Published in: Science, Technology, Business
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Using the social web (altmetrics) to improve science citation rate

  1. 1. WHY: USE THE SOCIAL WEB BECAUSE: TO INCREASE CITATION RATE & IMPACT
  2. 2. The social web ... Huh? 80,000, 000 sites Web 2.0 widely read-write 1 Bill+ users Web 1.0 mostly read-only 250,000 sites 46 Mill users
  3. 3. Altmetrics for a recent CEH paper
  4. 4. Altmetrics for a recent CEH paper Download and try the altmetrics.com bookmarklet to see a paper’s altmetric score on-the-go This company is monitoring scientific output and giving it an score of 164
  5. 5. Predicting citation count • 2002 – 14% variance in citation number • Content, Venue, Author • 2012 – predict with >80% accuracy Preprint access counts General Social Media mentions Scientific Social Media mentions Sentiments in early mentions Early download counts from services like ScienceDirect Early citations of the article shown in services like ScopusLokker, C., McKibbon, K.A., McKinlay, R.J., Wilczynski, N.L. and Haynes, R.B. (2008) "Prediction of citation counts for clinical articles at two years using data available within three weeks of publication: retrospective cohort study", BMJ, Mar 22, 2008; Vol. 336, No. 7645, pp. 655–657. Available online: http://dx.doi.org/10.1136/bmj.39482.526713.BE
  6. 6. Predicting citation counts How and why scholars cite on Twitter (Priem and Costello, 2010) • 1/3 of tweets sent by academics contain a hyperlink to a peer-reviewed resource • Lifespan is short but impact increases exponentially if retweeted (shared)
  7. 7. Predicting citation counts Can Tweets Predict Citations? Metrics of Social Impact Based (Eysenbach, 2011) • Highly retweeted journal articles x11 more likely to be highly cited • Impact greatest if tweet in first 3 days from publication
  8. 8. Predicting citation counts Do Altmetrics Work? Twitter and Ten Other Social Web Services (Thelwall, 2013) Statistically significant associations with altmetrics score and citations for •Twitter •Facebook posts •Research highlights •Blogs •Mainstream media and forums (Not for Google+, Linkedin Pintrest or Reddit)
  9. 9. Tip 1 Tweet
  10. 10. twitter Publish n tweet - URL of paper - Within 3 days - Get retweeted by @CEHsciencenews Add Journal handle Relevant #hashtag Interesting Image Good evidence of altmetric/citation Conferences - discuss using hashtag - (even if not attending) Ongoing - follow peers - follow journalists - follow relevant bloggers - retweet - get tweeting get started http://bit.ly/LR7UsK
  11. 11. Anatomy of a tweet #hashtag URL - shortened Institute handleJournal handle
  12. 12. Anatomy of a tweet Profile pic Shortened URL @ handle Current conference hashtag Content Video or email Snappy text
  13. 13. Tip 2 Reuse outputs
  14. 14. Figshare Repository for all research outputs • Discoverable • Citable – DOI • Posters • Presentations • Figures • Media – video /podcast • Include links to papers elsewhere Upload and tweet (Warning: NOT data – use the EIDC)
  15. 15. Slideshare.net Presentation viewer Very high page authority Link to papers Shareable Passively generates traffic & social signals to your paper
  16. 16. NORA Repository for publications and impacts • NERC PI obligation • Discoverable • Posters • Presentations • Figures Needs to be as soon as work goes live Focus on other platforms for social signals???
  17. 17. Tip 3 Use the comms team
  18. 18. Comms team CEH blog • 4,000 users •Followed by academic societies and journalists • Plain English accessible • Link to papers
  19. 19. Comms team Media coverage • Speak to Barnaby Smith • Speak to him well before publication date!!! •Not always a press release • Contact journalist for 1-2-1 • SMC briefing •Advise on alternatives • Advise on social media • Blog • Podcast or video short !!
  20. 20. Tools for monitoring academic impact
  21. 21. Impactstory.org Live CV of a variety of research outputs Links to : •Google Scholar •Slideshare •Orchid ID •Figshare •Github Show you how many times an article as been cited where, discussed, shared downloaded in once place
  22. 22. Google Scholar • Track citations • Public profile on Google • Makes your name linkable • Easy to bulk upload • It’s Google – it helps
  23. 23. Learning points 1. Science publishing from paper to pixels 2. Web native science immediately measureable 3. Publishers use ‘social signals’ (aka altmetrics) to determine article impact & influence 4. Higher altmetric scoring = Higher ranking = Greater visibility = More citations 5. Monitor altmetric scores via impactstory etc.
  24. 24. www.tweetyourscience The role of twitter in the life cycle of a scientific publication (Darling et al, 2013) https://peerj.com/preprints/16.pdf PlosOne Altmetrics collection http://bit.ly/1iBdhel Resources
  25. 25. @CEHSciencenews Paul Fisher pfisher@ceh.ac.uk Barnaby Smith bpgs@ceh.ac.uk

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