How an International Travel Brand Can Succeed in China and Globally

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Key presentation topics:

- China's current online travel trends and consumer behavior
- International site challenges associated with reaching - China's online travel consumer
- Pitfalls to avoid and strategies for international travel website success in China

Featured Slide Contributor:
Douglas Quinby, Vice President of Research, PhoCusWright

Published in: Internet
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  • Failure to reach consumers located outside of tier 1 cities
    Load time increases as distance increases between the origin and the end user
  • Faster site = more revenue
    This proven technology reduces the number of data round-trips necessary to complete an internet-based trade request, thus accelerating performance & virtually eliminating a bad user experience due to latency.
  • Do not assume that the majority of consumers are located within tier 1 cities

    Remember – Site performance degrades as distance increases

    Do not assume that your website’s performance within tier 1 cities or Hong Kong is the same in tier 2 & 3 locations

    Combat competition with a high performing website & media rich content, education info & social connectors

    Partner with a Content Delivery Network offering local support & a strong presence within China’s great firewall

  • How an International Travel Brand Can Succeed in China and Globally

    1. 1. How an International Travel Brand Can Succeed in China and Globally cdnetworks.com
    2. 2. Downloadtime(sec) 0 10 20 30 40 50 60 70 80 London Paris Geneva Frankfurt Oslo Madrid Milan Istanbul NewYork NewDelhi LosAngeles SaoPaulo Tokyo Sydney Seoul KualaLumpur BuenosAires Taipei Chengdu HongKong Beijing Guangzhou Singapore Xian Failure to reach consumers located outside of tier 1 cities How can a travel brand fail in China? Site performance degrades as distance increases cdnetworks.com
    3. 3. Great Firewall – Slower Websites 40% slower download time 64kB object downloaded from Test agents inside of China • Guangzhou (inside China) • Hong Kong (outside China) Source: NetworkBench results, Sep. 2012 cdnetworks.com
    4. 4. China Acceleration • Creates a ‘Fast Secure Tunnel’ over the Internet • Quickly deliver websites & applications globally to and from China • No CAPEX for Hardware / Software • In-country experts – licensing requirements, regulations, & monitoring • Fully integrated and managed services cdnetworks.com
    5. 5. Our Presence In China • 25 Points of Presence (PoPs) In-Country Experts • Content • Licensing • Regulations End to End Reach • Bypass unstable peering between local ISPs Superior Performance • Speed, Security and Reliability cdnetworks.com
    6. 6. cdnetworks.com Opportunity Reaching the massive number of online travel consumers located within mainland China Challenges Tourism Victoria launches cn.visitmelbourne.com in China in 2012: • Spotty in-country peering increased website latency 100% availability and high performance for new cn.visitmelbourne.com website Optimized site performance during promotional campaigns that drove millions of Chinese-speaking site visitors Key Results
    7. 7. Avoiding Failure • Do not assume that the majority of consumers are located within tier 1 cities • Remember – Site performance degrades as distance increases • Combat competition with a high performing website & media rich content, education info & social connectors • Partner with a Content Delivery Network offering local support & a strong presence within China’s great firewall cdnetworks.com
    8. 8. How an International Travel Brand Can Succeed in China and Globally By CDNetworks Ensuring the fast, reliable delivery of travel & tourism sites to online shoppers in China info@cdnetworks.com 1 877 937 4236 / +44 203 514 7501 cdnetworks.com

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