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Communicationdesigners.org cda zh talk

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Communicationdesigners.org cda zh talk

  1. 1. Dynaymic Design_Aesthetics of changePDF of the talkwww.visualcontext.net/clients/dynamic-design
  2. 2. Alain Leclerc von BoninBorn in 1973 in Switzerland.Passion: creative work, playful exploration, art, technology, science...
  3. 3. Alain Leclerc von BoninBorn in 1973 in Switzerland.Passion: creative work, playful exploration, art, technology, science...1994 A-levels in science subjects, Schaffhausen1999 ESAG graphic design studies, Paris
  4. 4. CI agencies1999 Fourth Room, London2000 Interbrand, Zurich
  5. 5. CI agencies1999 Fourth Room, London2000 Interbrand, Zurich“You can not do this like that. This is a too subtle and complex design. Anotherdesigner can not just reproduce it so easily.”
  6. 6. CI agencies1999 Fourth Room, London2000 Interbrand, Zurich“You can not do this like that. This is a too subtle and complex design. Anotherdesigner can not just reproduce it so easily.” Designer CI manual Designer Medium
  7. 7. Internet agency2000-2005 NetvertisingCollaboration with programmers, first experiments with generative design
  8. 8. Internet agency2000-2005 NetvertisingCollaboration with programmers, first experiments with generative designComputer code is useful for designing complex processes
  9. 9. Internet agency2000-2005 NetvertisingCollaboration with programmers, first experiments with generative designComputer code is useful for designing complex processes Designer Programmer Code Medium
  10. 10. Design Studio2005-VisualContextCollaboration with designers, programmers, agencies...concept, design and art direction for corporate design, corporate communication,graphic design, websites, user interfaces, video, game design, cross mediacommunication, information graphics, data visualization...
  11. 11. Design Studio2005-VisualContextCollaboration with designers, programmers, agencies...We want to make modern media and communication strategies accessible tocompanies and allow for state of the art design processes.
  12. 12. Horizon21Represent the horizon of the futureVagueness and uncertainty replace a monolithic storyCollaboration with Richard Feurer
  13. 13. ChanceDesigner Programmer Code Visual world
  14. 14. NamicsCreate an individual aesthetics from changeCollaboration with Jürg Lehni, Raffael Koch
  15. 15. Video animatedDesigner Programmer Video filter visual world Visual world
  16. 16. Material ArchivProcesses and tools shaping a designCollaboration with Christoph Flury, Christoph Schifferli, Pepe Jürgens, Daniel Burckhardt
  17. 17. kg/m³ +W/(mK) - W/(mK) + kg/m³ -
  18. 18. Knowledge Knowledge Knowledge of Materials of Materials of MaterialsDesigner Programmer Processes Database online Tool Material Collection Material Collection Material Collection
  19. 19. Zurich InstrumentsVisualise an actionCollaboration with Beat Hostetter
  20. 20. ProductDesigner Programmer Code Pattern
  21. 21. Static design dress
  22. 22. Static design dressDynamic design action
  23. 23. Static design dressDynamic design action Business processes Databases User inputs
  24. 24. Static design dressDynamic design action Business processes Databases User inputs Design with an interface
  25. 25. Current topics
  26. 26. Algorithmic designMoMA: Design and the Elastic Mind
  27. 27. Non linear narrative structure
  28. 28. Responsive designDesign that adapts autonomously
  29. 29. Viewpoint of the readerAmanda Cox:New York Times
  30. 30. Atelier PfisterCollaboration with Bruno Mettler, Reto SennCome up with a new concept for the product catalog
  31. 31. Which piece of furniture will look good in my flat?
  32. 32. Product Retail 3D info range of furniture goodsDesigner Programmer Application Visualisation iPhone User
  33. 33. ChangeA company is not a static and isolated entity, but embedded in a network ofpersons, actions and technologies. Change and processes are traces of life.
  34. 34. Thank youAlain Leclerc von Bonincontact@visualcontext.netTwitter:@visualcontextPDF of the talkwww.visualcontext.net/clients/dynamic-design

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