If you’re developing a marketing strategy for your brand, it is essential to know how old social networks are growing, which new ones are creating a buzz and which ones your customers are hooked on to the most. We’ve compiled data collected by The Neilsen Group and put these stats together in the form of social media report cards.
In this presentation, you can learn what Pinterest, Facebook, Twitter, Google+, LinkedIn are individually best for so you can post accordingly. Google+ has proven itself worthwhile for building SEO and getting yourself found easily through Google searches. Twitter proves best for gaining insight into what your customers are saying about your brand while LinkedIn has been highly effective for finding leads.
These report cards also note growth percentages and how many visitors each network engages every month. Pinterest is in the spotlight as the hottest social network with 1047% increase in monthly pinners. Facebook boasts the largest online social community (1.1 billion) but there has been a decline in growth.
At the end of the day, marketing is used to drive sales and control brand perception. So you don’t want to miss the estimated marketing ROI of each social platform. Twitter and LinkedIn rank A and A+ respectively in paying back your direct marketing efforts. All these top five social networks are improving their functionalities every day and you should stay tuned to updates to find out how they are improving brand and customer experiences.