An overview of how best the CCRI www.ccri.ac.uk can utilise social media to disseminate information.

1. CCRI & Social Media
A ‘how to’ guide

2. Platforms in CCRI
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Twitter
Facebook
Paper.li
CCRI Blog
Youtube
Audioboo
Slideshare
Linkedin
Academia.edu
Google+

3. Focus upon…
O Twitter – how it works, how we use it,
making the most of it…EFFECTIVE
O Why extra information is needed
O How it can be time consuming…but why it
shouldn’t
O Linking to Blog & Slideshare

4. Greatest Impact Potential?
O Twitter – as a promotional tool
O ‘Shouting’ about our achievements
O Lure interested people / organisations
(thousands potentially)
O Support via Blog
O Twitter 140 character limit
O Need more info beyond Twitter limit
O Link to Slideshare if possible

6. Twitter Speak
Handle – your Twitter name prefixed ‘@’
Tweet – a message: 140 characters limit
Following – accounts we follow
Followers – accounts who follow us
Favourites – messages we tag as favourites
(acknowledgement/courtesy)
O Lists – themed lists into which we classify
accounts we follow (food/farm/wine)
O Hashtag# - a way of coding messages
according to a theme #ccriseminar enables
easy searching
O @ – enables you to direct Tweets at accounts
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7. Help me to help you…
O A typical scenario:
O Nick, could you tweet about the paper I
presented last week in Timbuktu please. It
covered local food networks within badger
communities who have used farm buildings in
flood prone areas. www.anyoldlink.co.uk
O 140 characters…what do I say? To whom?
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Paper titles often >140 characters
Links take up some of numbers
‘@’ whom also uses characters
In reality, often 80-100 to get people to ‘bite’

8. Maximising Interest
O Tell me BEFORE you present a paper
O If the paper is published – a link/reference
O If you are listed in procedings/conference
– a link
O A summary (non-academic) or comment
on the conference/paper/work. A few lines
O This goes on the Blog, to give
context/detail
O This should all allow me to create…

9. Maximising Interest; ergo Impact
Twitter
O Dave from CCRI
presented at #EUConf14
on badgers & food
ow.ly/i/4rWq5
@orgs12 @JaneMills
@ReedMTweet
@OwainonTwit
O 15 characters left
O Re-tweets can reach
thousands
Blog
O Link on Twitter brings
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people here
Detail about item
Links to conference
Links to paper
Links to academic
profiles
Links to related work
It brings people to the
website, and ‘us’
People do follow Blogs

10. Blog Post – Example
O http://www.ccri.ac.uk/ccrirau/
O Note links – ‘adding value’ to the post…
O Related Tweet…
O Briefing paper by @rhiannonkfisher &
@DamianMaye regarding control of
#BovineTB available on @SRUCResearch
site http://tiny.cc/t4beax
O See other posts – too much information for
Twitter; hence need for summary, however
brief!

11. Slideshare
Viewings…
CAP Reform 773
Farmers/Risk 619
Social Capital 616
Superb Food 532
2500 approx
155 Antony – in a
week

12. Slideshare
O Any presentations? Pdf or ppt
O When/what/where was this?
O Put in any links to papers, or provide me
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with them
Keywords are useful – help with searches
Relevant organisations at whom we can
inform
Summary – useful but not critical
http://www.slideshare.net/CCRI/presentation
s

13. Other forms of media
O Video – YouTube
O Audio – YouTube & audio boo
O Pictures – numerous
O Facebook – easy to add photos/videos, but
less impact for us, as fewer followers
O Follow the same principles. Less used at
present…potential?
O Radio/TV
O Think of opportunities

14. Questions?