Pizza hut ii

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Pizza hut ii

  1. 1. <ul><li>Group Members: </li></ul><ul><li>Walter Reyes </li></ul><ul><li>Oscar Triviño </li></ul><ul><li>Gino Diaz </li></ul><ul><li>Jaime Castillo </li></ul><ul><li>Stefano Adum </li></ul>
  2. 2. General Information www.pizzahut.com Website 250,000 (Approx.) Employees Pizza Products Food Wholesale Industry Dan and Frank Carney (founders) David C. Novak (CEO) Key people Dallas, Texas Location Wichita, Kansas (1958) Founded Public Type
  3. 3. History <ul><li>Pizza Hut was founded in 1958 by two college students, Dan and Frank Carney in Wichita, Kansas. The company gained national recognition in its first-ever advertising campaign, called &quot;Putt Putt to Pizza Hut,&quot; which first debuted on American television in 1965. It was bought by PepsiCo, Inc. in 1977. </li></ul><ul><li>Pizza Hut was &quot;spun-off&quot; from Pepsi Cola, in October 1997, to Tricon Global Restaurants, which has been renamed Yum! Brands, Inc.. The most distinct symbol of Pizza Hut is the trademarked design of the restaurant's roof, which is painted red and slopes upward; the current design was adopted in 1969, with a makeover in 1999. </li></ul><ul><li>Oddly, although it operates all around the world, Pizza Hut has never entered the Italian market </li></ul>
  4. 4. Franchise Opportunities <ul><li>Part of the largest restaurant chain in the world </li></ul><ul><li>Over 20,000 franchises around the world </li></ul><ul><li>Brand leader in the world </li></ul><ul><li>Innovative range of pizzas under one roof </li></ul><ul><li>Famous television advertising </li></ul><ul><li>Pizza Hut pizzas don't come any better. Restaurants don't come any more popular. Brands don't get any stronger. And now you can share in our success as a franchisee. </li></ul>
  5. 5. Formats <ul><li>Smaller Pizza Hut Express outlets, offering a reduced version of the menu, appear in malls, airport terminals, department stores, hotels, cafeterias, gas stations, movie theatres and other places. Some of these are combined with express versions of KFC and Taco Bell. </li></ul><ul><li>Pizza Hut is currently opening new stores, and remodeling existing ones, into Pizza Hut Italian Bistro . The Pizza Hut Italian Bistro is a &quot;casual dining&quot; restaurant whose menu adds 25 additional items to the classic Pizza Hut menu. </li></ul><ul><li>Pizza Hut is also testing the Pizza Hut WingStreet format, which offers the pizza menu along with a variety of chicken wings. </li></ul>
  6. 6. Products a hand tossed crust, with the outermost edge wrapped around a coil of string cheese Pizza Hut's original crust The Pan Pizza is America's #1 favorite, golden-brown on the outside, soft and chewy on the inside closer to traditional pizzeria crusts It's an extra large pizza 30% larger than our large pizza
  7. 7. This is the mother of all pizzas with garlic, basil and oregano baked into the crust. The Ultimate Cheese Pizza is as much cheese as you can fit on the Hand Tossed-Style Pizza crust The EDGE™ Pizza has toppings all the way up to the edge. All the taste of the Pan Pizza packed into a pizza for one!
  8. 8. ADVERTISING <ul><li>Pizza Hut does not have an official international pet, but at one time, there were commercials in the United States that featured Pizza Head (1993 to 1997). Pizza Head was a slice of pizza with toppings rearranged to make a face. </li></ul><ul><li>In recent years, Pizza Hut has had various celebrity spokespeople, including Jessica Simpson and the Muppets. Recent commercials have Queen Latifah providing the voiceover </li></ul>
  9. 9. <ul><li>The old NES game Teenage Mutant Ninja Turtles 2: The Arcade Game, came with a coupon for a free pizza. The game was filled with Pizza Hut advertising and pizza that would refill your life. </li></ul>
  10. 10. <ul><li>Makin' it great! </li></ul><ul><li>You'll love the stuff we're made of. </li></ul><ul><li>The best pizzas under one roof. </li></ul><ul><li>Stop and Smell the Pizza. </li></ul><ul><li>You do the Maths, We'll do the Pizza. </li></ul><ul><li>Eat. Laugh. Share. </li></ul><ul><li>Go Deep </li></ul><ul><li>Hit the Hut </li></ul><ul><li>Who called the hut? </li></ul><ul><li>Gather 'round the good stuff. </li></ul>Slogans
  11. 11. <ul><li>Grab a slice of the action!! </li></ul><ul><li>Thank You </li></ul>

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