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  1. 1. By: Viviana Yucta Karla Herrera
  2. 2. Johson&Johnson USPs
  3. 3. <ul><li>Manufacturing products with recent science and technology </li></ul><ul><li>Chemicals for health and hair care have high quality (Ph) </li></ul><ul><li>Is a company with innovation and diversity </li></ul>
  4. 4. <ul><li>They care about the environment </li></ul><ul><li>The prices of the products are low </li></ul><ul><li>More of 200 products in the market for all kind of diseases </li></ul>
  5. 5. Advertising and Marketing
  6. 6. <ul><li>e-MARKETING </li></ul><ul><li>Segmentation of market </li></ul><ul><ul><li>Women </li></ul></ul><ul><ul><li>Men </li></ul></ul><ul><ul><li>Children's needs </li></ul></ul><ul><ul><li>Specials </li></ul></ul>
  7. 7. Advertising <ul><li>Advertising campaigns and original family programming </li></ul><ul><ul><li>America's Nurses: They Dare to Care </li></ul></ul><ul><ul><li>Having a Baby Changes Everything </li></ul></ul><ul><ul><li>The Johnson & Johnson Spotlight Presentation </li></ul></ul>
  8. 8. Financial Aspects
  9. 9. <ul><li>Johnson & Johnson achieved : </li></ul><ul><li>$47.3 billion in sales </li></ul><ul><li>Johnson & Johnson operating companies employ </li></ul><ul><li>approximately 109,900 men and women </li></ul>