Dar creative point


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Dar creative point

  1. 1. DAR Creative Point Daniela Espinoza C. Andres Contreras L. Raúl Hurel G.
  2. 2. COMPANY PROFILE DAR Creative Point is a Private Limited Company recently founded in Guayaquil to give marketing and advertising services and solutions. It’s headed by Daniela Espinoza. Although DAR Creative Point is a new company, we plan to expand our business to give our customers the best attention and service.
  3. 3. <ul><ul><li>Market </li></ul></ul><ul><li>Companies and Institutions of any kind, which want an </li></ul><ul><li>image to be sold to the public or if they already have one </li></ul><ul><li>and want to change it, we provide either Marketing and </li></ul><ul><li>Advertising solutions to sell more. </li></ul>
  4. 4. <ul><ul><li>Marketing </li></ul></ul><ul><li>Study our own market, here in </li></ul><ul><li>Ecuador so we can then continue with Argentina, Chile and </li></ul><ul><li>Colombia. </li></ul><ul><li>Make surveys so we’ll know about </li></ul><ul><li>our target market-clients and their needs, preferences </li></ul><ul><li>and demands. </li></ul><ul><li>Visit and introduce ourselves to most important companies. </li></ul>
  5. 5. <ul><ul><li>Objectives </li></ul></ul><ul><ul><li>Please our customers. </li></ul></ul><ul><ul><li>Grow not just as a company, but as a marketing </li></ul></ul><ul><ul><li>and advertisement concept. </li></ul></ul>
  6. 6. SHAREHOLDERS DANIELA ESPINOZA CEO D.G. DANIELA ESPINOZA DESIGN MANAGER ING. RAUL HUREL MARKETING MANAGER ING. ANDRES CONTRERAS PUBLIC RELATIONS & MEDIA Photographers Graphics Designers Communicators Team of research market Marketing Designer Project Evaluator Executives of accounts Executives of media
  7. 8. <ul><li>Mission </li></ul><ul><ul><li>Our principal goal is to please our customers with our services. </li></ul></ul><ul><ul><li>What we want from our job is like our slogan </li></ul></ul><ul><ul><li>says: “…making you bright.” We want to set a difference. </li></ul></ul>
  8. 9. <ul><ul><li>Statement of purpose </li></ul></ul><ul><ul><li>We are a professional team with an excellent staff. </li></ul></ul><ul><ul><li>We study the different targets not just here in Ecuador </li></ul></ul><ul><ul><li>but in international countries so we give the client our best . </li></ul></ul><ul><ul><li>DAR Creative Point is a company that moves </li></ul></ul><ul><ul><li>and is constantly looking for new and advanced solutions. </li></ul></ul>
  9. 10. DAR CREATIVE POINT ADVERTISING CAMPAIGN HISTORY: DAR Creative Point is a new company that’s why it’s not very popular around the market. TARGET: Companies and Institutions which need marketing and advertising services and solutions.
  10. 11. <ul><li>OBJETIVES: </li></ul><ul><ul><ul><li>Present the company to our principal target, Guayaquil, then around Ecuador and finally in the other countries. </li></ul></ul></ul><ul><ul><ul><li>To be at the short list of our clients. </li></ul></ul></ul><ul><ul><ul><li>Show confidence to our clients. </li></ul></ul></ul>
  11. 12. <ul><ul><ul><ul><li>SUPPORT: </li></ul></ul></ul></ul><ul><li>We’ll study the market. </li></ul><ul><li>Present ourselves to the most important companies so we </li></ul><ul><li>get to them in a quicker way. </li></ul><ul><li>We have a professional staff that will give the best service to </li></ul><ul><li>our customers. </li></ul><ul><li>STRATEGY OF MEDIA </li></ul><ul><li>We will use TV, newspapers and radios. </li></ul>
  12. 14. <ul><li>Financial Plan </li></ul><ul><ul><ul><li>OBJECTIVES </li></ul></ul></ul><ul><li>To reduce costs. </li></ul><ul><li>We’ll recover all the investment at the third year. </li></ul><ul><li>To increase the profits in a 10% every year. </li></ul><ul><li>To include market in other countries: Argentina, Chile </li></ul><ul><li>and Colombia. </li></ul>
  13. 15. CAPITAL
  14. 19. <ul><li>Short Term Objetives </li></ul><ul><li>We want to be recognized first in Guayaquil and then all over Ecuador. </li></ul><ul><li>Long Term Objectives </li></ul><ul><ul><ul><li>We’ll study the other different markets(Argentina, Chile and Colombia) to get them. </li></ul></ul></ul>