Michael Taylor's CCI/CUE presentation at Mega Conference 2018

No notes for slide

Slide 2: How can news organizations effectively capture the attention of today’s digital consumers? By offering the right content at the right time! In this presentation, CCI will present a range of case studies showing how a consistent strategy and the right technology tool sets can optimize content creation in the news organization and engage audiences in a whole new way.

Slide 5: What publisher isn’t focused on the huge -- and still growing -- mobile audience? Who doesn’t have a smartphone? What can’t a smartphone do today? Today, news isn’t just consumed via mobile, it’s also PRODUCED on mobile devices. For newspapers, this opens up new opportunities in terms of closer coverage of events and bringing news to consumers faster.

Slide 6: At McClatchy content producers -- reporters in the field, even some photographers -- have started using a mobile-ready CMS that helps get stories, photos and video published faster than ever before. Neil Mara, Director of Publishing Systems at McClatchy, says that CUE is just the kind of tool they need to put in the hands of reporters. Its accessibility on smartphones means reporters can do more from the field with simple handheld devices. That’s because CUE’s interface provides access to publish content to all channels for any device with a browser.

Slide 7: Ringier, an international media company based in Switzerland, is in the process of implementing the same tool. Marco di Bernardo, Director of Innovation & Platforms at Ringier, says that their operations in Africa will greatly benefit from the fact that CUE doesn’t require VPN access and can deal with intermittent internet disconnects. He adds that reporters working from soccer matches at Swiss stadiums will benefit just for the same reasons. They call it a game-changer.

Slide 9: It’s not just newsrooms or journalists which can enhance audience engagement by innovating their toolsets. Adrian Dawson-Becker, Technical Analyst at Forum Communications, says his company’s search last year for a new digitial CMS solidified some learnings. “We realized that Forum Communications is a content engine,” he says. “We needed a tool that would help us manage content rather than websites.”

Slide 11: The RTL Radio group in Germany strives to create digitally relevant brands to prevent losing current radio audience to other external online offerings. Until recently, there was little IT consistency among the group’s 17 German radio stations. They decided to standardize with a central platform based on CUE, which handles inputs from Editorial content, playouts systems, weather and traffic data, plus further APIs. All this data is handled by the platform and delivered to new CUE-based websites, mobile apps, smart home devices and Amazon Alexa assistants, as well as connected cars.

Slide 12: Audiences are attracted to video. They will come back for compelling content. It’s a great chance for a new revenue stream… The McClatchy Co. has an intense focus on video, which the company wanted to leverage as a revenue stream. They moved away from using YouTube in favor of CUE Video, which integrates Amazon web services for storage, transcoding and delivery of video assets to provide a full video workflow. McClatchy reporters use Videolicious on smartphones to capture video, which is loaded to CUE. Video is published through CUE and displayed on sites using JWPlayer. In November 2015, McClatchy went live on all sites with our video solution. Since then corporate goals for videos have been exceeded every single month.

Slide 13: Live coverage has always been important at Trinity Mirror, the largest national and regional news publisher in the UK. But not long ago, they decided their old tool wasn’t cutting it. It didn’t have all the features they wanted, it was a clunky interface, they couldn’t monetize Live coverage by inserting advertising being post in a live event. Most of all they wanted to be faster. They worked directly with my company to develop a tool called CUE Live and they have had dramatic gains in traffic thanks to live coverage alone. They also increased the percentage of readers coming to their sites for live content.

Michael Taylor's CCI/CUE presentation at Mega Conference 2018

CCI Europe

Michael Taylor's CCI/CUE presentation at Mega Conference 2018