Stories and Social MediaBy Laura Elizabeth Pohl - Bread for the World | lpohl@bread.org | For CCIH Conference | June 9, 2012
Why story? Stories get into a person’s headhttp://www.psychologytoday.com/blog/you-illuminated/201106/why-sharing-stories-...
Do you have a story?- Character & Challenge: Ensure the person isrelatable and the issue is framed in a clear andeasy-to-u...
Do you have a story?  CAR will drive the story.
Good storytellingMSF blog by Trish Newporthttp://blogs.msf.org/trishn/Health Development International storyhttp://healthd...
Speaking of photos…Demographic shifts in Mexico mean that over the long-term fewer young people – like these highschoolers...
Why photos?It’s a visual world out there and pictures helppeople better remember the texthttp://www.wjh.harvard.edu/~cfc/C...
Why photos?Photographs of people are great -- just as longas they’re pictures of real peoplehttp://www.useit.com/alertbox/...
Stories on social media- Bite-size chunks- Memorable- Easily understandable                          Mary, 3, peeks out   ...
Sharing on social mediaQuotes from stories
Sharing on social mediaQuotes from stories
Sharing on social mediaPictures
Sharing on social mediaPictures
Sharing on social mediaVideo
Sharing on social mediaApps: Instagram, DMD Panorama, Snapseed                           Instagram is like                ...
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CCIH 2012 Conference, Breakout 4, Laura Elizabeth Pohl, Multimedia Manager, Bread for the World, Technological Innovations in Global Health: Social Media

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Laura Elizabeth Pohl of Bread for the World discusses great story-telling and how organizations working in global health can use photos and stories effectively in social media.

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CCIH 2012 Conference, Breakout 4, Laura Elizabeth Pohl, Multimedia Manager, Bread for the World, Technological Innovations in Global Health: Social Media

  1. 1. Stories and Social MediaBy Laura Elizabeth Pohl - Bread for the World | lpohl@bread.org | For CCIH Conference | June 9, 2012
  2. 2. Why story? Stories get into a person’s headhttp://www.psychologytoday.com/blog/you-illuminated/201106/why-sharing-stories-brings-people-together Stories elicit more compassion than factshttp://www.futurity.org/society-culture/news-in-story-form-may-increase-empathy/ Stories are part of every culturehttp://www.forbes.com/sites/stevedenning/2012/03/09/the-science-of-storytelling/
  3. 3. Do you have a story?- Character & Challenge: Ensure the person isrelatable and the issue is framed in a clear andeasy-to-understand manner. Action: Don’t be afraid to share obstacles,hardships and planning gone wrong - these makethe stories real.Result: Share triumphs and lessons learned.
  4. 4. Do you have a story? CAR will drive the story.
  5. 5. Good storytellingMSF blog by Trish Newporthttp://blogs.msf.org/trishn/Health Development International storyhttp://healthdevelopment.org/HDIStories.php?id=1United Methodist Church Global Ministrieshttp://www.youtube.com/watch?v=pI5MWwB7jtk&feature=player_embedded#!
  6. 6. Speaking of photos…Demographic shifts in Mexico mean that over the long-term fewer young people – like these highschoolers in San Miguel Huautla, Oaxaca - are entering the workforce. This also means feweryoung Mexicans who cant find jobs will choose to go to the United States. Photo by Laura ElizabethPohl/Bread for the World
  7. 7. Why photos?It’s a visual world out there and pictures helppeople better remember the texthttp://www.wjh.harvard.edu/~cfc/Chabris1995.pdf A migrant worker picks tomatoes on David Manns farm in Fort Blackmore, VA. All of Manns laborers are H2A workers from Mexico. Almost 3/4 of U.S. hired farm workers are immigrants, most of them unauthorized. The U.S. food system depends on immigrants more than any other U.S. economic sector. Photo by Laura Elizabeth Pohl/Bread for the World
  8. 8. Why photos?Photographs of people are great -- just as longas they’re pictures of real peoplehttp://www.useit.com/alertbox/photo-content.html Helen, 12, smiles at Laurence’s attempt to amuse her at Omoana House, a child rehabilitation nutrition center in Jinja, Uganda. Photo by Laura Elizabeth Pohl/Bread for the World
  9. 9. Stories on social media- Bite-size chunks- Memorable- Easily understandable Mary, 3, peeks out from behind some leaves in her Aunt Jane Sabbi’s farm in Kamuli, Uganda. Among Jane’s crops are beans, which she used to grow for cooking as a sauce but now uses as a nutrtious staple of her family’s diet. Photo by Laura Elizabeth Pohl/Bread for the World
  10. 10. Sharing on social mediaQuotes from stories
  11. 11. Sharing on social mediaQuotes from stories
  12. 12. Sharing on social mediaPictures
  13. 13. Sharing on social mediaPictures
  14. 14. Sharing on social mediaVideo
  15. 15. Sharing on social mediaApps: Instagram, DMD Panorama, Snapseed Instagram is like Twitter but just for photos DMD Panorama lets you take wide photos

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